Chapter 65: A Big Taboo? 【Ask for Recommendation】
Tang Xiao of Fukang Group has heard of his name for a long time, but he has never been to the group factory. Pen ~ fun ~ pavilion www.biquge.info
This large group, which claims to be the world's No. 1 manufacturing, is said to have millions of employees around the world, and Lingang Fukang alone has 100,000 employees.
Tang Xiao, Zhang Tao and Hong Dan entered the headquarters of Fukang Group together, and in the Fukang factory, which covers an area of thousands of acres, Tang Xiao felt as small as ants.
At the gate of the group, there were many people coming in and out, and Tang Xiao even saw many media reporters with long guns and short cannons, obviously the group's recent suicide cases continued to ferment.
Because of the presence of the media, the attendance of the Beverly Group is very strict, and the group from top to bottom, giving people a feeling of being a great enemy.
Tang Xiao walked at the back, and on the way to the main office building, he paid careful attention to the surrounding environment.
Indeed, it is too easy for so many people and such a large factory to make trouble in it, and to fish in troubled waters.
Impermanence, silent, unguardable, not to mention eight people dying a month, even if eighty people die, it is a simple thing, Tang Xiao can only sigh that it is really unlucky for the Fukang Group to have such a thing, but he doesn't know whether the group's senior management has found a way to deal with it properly.
It's just that something like this happened in Lingang, and the Taoist priest from the east of the Thousand Mountains Guandong claims to be the elder of the Taoist sect, but he is afraid that he can't stay out of the matter, in a word, now the Fukang Group is in an eventful season.
"Manager, the person we made an appointment today is called Qin Yang, who is the vice president of the public relations department of Beverly, and this time she proposed to cooperate with us. The Beverly Group is so big, there are many departments involved in a project, and our solution system does not necessarily have an advantage compared to the system they have.
Anyway, with such a big group, let me make a plan for them, and we don't know where to start. Zhang Tao introduced the customer's situation to Tang Xiao.
Tang Xiao frowned slightly, thinking carefully.
Indeed, the positioning of Century Frontier is to serve small and medium-sized enterprises, and it is a service provider that provides overall solutions for the informatization of small and medium-sized enterprises. A large enterprise like the Beverly Group has a high degree of informatization, and the group also has a huge information department, with hundreds of people in the information department, which adds up to more employees than the Lingang branch.
How can the two sides find the basis for cooperation in such a large company?
Tang Xiao carefully reviewed the company's product line and service line, but after a moment's effort, he said: "Zhang Tao, we have to grasp a key point, that is, the group's intranet transformation. As far as I know, the Beverly Group is divided into many business groups, each of which is an independent unit.
Today we should visit one of the business groups, so let's focus on the transformation of the intranet, which is our characteristic.
For such a large group as Beverly, internal communication, monitoring, confidentiality, and information exchange are a big deal, if I am not wrong, they must have a lot of loopholes in this area, and these problems are not easy to expose on weekdays, but recently there have been a series of public relations crises, and these problems have been thoroughly exposed at once.
In fact, we are the overall solution provider, and we have a complete technology and solution in solving the internal system, and this solution is an important basis for cooperation with them. ”
Zhang Tao pondered, and Hong Dan on the side said: "Oh, it's really different for the manager to go out in person today, and I grasped the key to the problem at once." By the way, I don't know what the name of the business unit we visited today is the PCB business group.
But with the manager here, I feel very confident. ”
"Nonsense!" Tang Xiao frowned and said: "You guys, you don't even know what the other party's business group does, isn't this playing the piano indiscriminately?" You guys listen to me, PCB means circuit board, this business group is engaged in the processing and manufacturing of electronic circuit boards, do you understand electronic circuit boards?
That is, when you turn on the TV, you will see a board inside, which is densely packed with various diodes and chips, and that board is called a PCB board. ”
Hong Dan stuck out his tongue and said, "I understand the manager, or the manager is knowledgeable, and I know the nature of the work of this business group at once." ”
The three of them chatted and entered the main office building of the Beverly Group, and after the three of them registered, they were led directly to the 28th floor of the office building by a female clerk.
Entering a large lounge of about twenty square meters, the little clerk said politely: "Wait a minute, Mr. Qin will come over immediately." ”
About a quarter of an hour later, the door to the lounge was pushed open, and a woman in her early thirties walked in.
Look at this woman, she is dressed simply and plainly, and her clothes are ordinary uniforms worn by workers, but because of her temperament, she has a unique charm in dressing like this.
"Mr. Qin, hello!" Zhang Tao was the first to stand up.
The temperament woman nodded and said, "Let you wait for a long time, my name is Qin Yang, by the way, we haven't seen these two last time, Xiao Zhang, you can introduce me." ”
Zhang Tao hurriedly introduced Tang Xiao and Hong Dan to her, Qin Yang nodded, without too many greetings, and said straight to the point:
"Last time, Xiao Zhang, you came to introduce your products to me, let's put it this way, I don't know much about the Internet, and I am the vice president in charge of the group's public relations. I don't hide it from you, now our group is experiencing a public relations crisis, and our PCB business group is the most affected.
The reason is simple, the problem is mainly in our business group, so in order to reverse this situation, I am very interested in your well-known company directory project.
I just wanted to work with you on this project. ”
"This ......" Zhang Tao looked at Tang Xiao with his eyes.
Tang Xiao frowned slightly, and said: "Mr. Qin, the list of well-known enterprises is not a project, nor is it a product, it is a kind of evaluation of the enterprises we serve, and the basis of our cooperation should not be on this evaluation."
I mean, the list of well-known companies is just an added value to our cooperation, you know? ”
"I understand, I understand, but I'm not interested in your products right now. What I need now is positive PR, PR you know, I need to make the image of the company positive, and in this case, I don't want to talk to you about the product. Qin Yang said.
Her words are sharp, capable and direct, and she speaks without a bit of dragging his words.
"What's wrong? Do you understand what I mean? ”
Tang Xiao nodded, shook his head again, and said, "I'm sorry, Mr. Qin, if it's just like this, we don't have a basis for cooperation, and we can't sell a company directory, because it doesn't belong to my business, and it is not fair to other companies to sell the directory directly." ”
Qin Yang was stunned for a moment, and said, "This is still a little interesting, doesn't Manager Tang think that our big Fukang Group can't enter your list of well-known enterprises?" If we can't get into this list, which other company in Lingang can enter the list? ”
"Manager, manager!" Zhang Tao and Hong Dan gave Tang Xiao a look, and it was obvious that Tang Xiao's insistence was meaningless in their eyes.
Wouldn't it be better if the other party didn't want the product, if you want the directory, you can give the directory, you can receive the money, just make a list, what do you do with so much?
Tang Xiao's eyes swept towards the two, looking at their very eager eyes, Tang Xiao naturally knew their thoughts.
He took a deep breath and slowly calmed down.
The eldest husband acts, does something, and does not do something, Tang Xiao must not do things without principles.
Thinking of this, Tang Xiao almost didn't hesitate and said, "I'm sorry, Mr. Qin, if that's the case, we really have no possibility of cooperating." As for whether you say that Fukang Group can enter the list of well-known enterprises, let me say this, this list is evaluated and included by the Huaxia Internet Information Center.
If the Beverly Group is eligible, they can be included, but if they don't, they may not be able to get in. This is not surprising, because the key to this evaluation is mainly the level of informatization of the enterprise, which as far as I know, Fukang Group does not necessarily have an absolute advantage. ”
Qin Yang said "hey" and said, "What did you just say?" Our Beverly Group's informatization is not dominant? Do you know how many people we have in the department responsible for information engineering alone? More than 800 employees in our group are responsible for this area.
This number is more than the number of people in your entire company, and you even say that our informatization is not superior? ”
Tang Xiao spread his hands, he knew that he had committed a big taboo in business.
One of the most important points of doing business is not to compete with customers, and what customers say must follow what customers say, otherwise, it will be difficult to do business if they incur customer disgust.
And now, obviously, Tang Xiao has aroused Qin Yang's disgust, and it is difficult to do this business today.
Faced with this result, Tang Xiao could only smile bitterly, while Zhang Tao and Hong Dan on the side looked very depressed.
After being silent for a long time, Tang Xiao said: "Mr. Qin, it is difficult for us to argue about this issue, but there is one thing I want to say, our company has its own principles. If it's just a list of well-known companies, we don't have any costs, which means it's not a business at all, and we can't sell the directory at a certain price, which I hope you understand.
The second point is that I just talked about the information department of the Beverly Group, indeed, you have proud capital. It's just that in this area, we are obviously more professional, and our Lingang company is just a marketing company, so this doesn't say anything.
Personally, I just think that your intranet needs to be transformed urgently, you must achieve smooth and secure communication from top to bottom, two key words 'smooth' and 'safe', second, you must do the entire business department monitoring completely without dead ends, which you can't do at present.
Public relations can't solve all the problems, you have to find a way to clean up internally, otherwise the fundamental problems will not be solved, and the company's internal problems will appear one after another, how can you still public relations?
[Brothers, please don't forget the recommendation ticket!!! 】