After coming out of Wu Zongxian's alpha studio, Wang Zheng asked: "Brother Xian, I think you can package Jay Lun and give him an album, maybe he can become popular." Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ”

In fact, Wang Zheng knows that Jay Chou will definitely be popular.

"Jay is talented, and the company has always wanted to push him, but I'm worried that he won't be handsome enough."

When Wang Zheng heard this, his eyes widened and he said, "What's the matter, Jay Lun is very handsome." ”

"Okay, okay, Xiao Wang, it's good if you like it. Where are we going to play today? ”

Wang Zheng said by name: "Then let's go to Penghu Bay to play for two days, then go to Sun Moon Lake to play for two days, then climb Alishan, and finally visit the Forbidden City Museum, play for a week, we will go back, how about it?" ”

Wu Zongxian nodded, and then arranged for his assistant to arrange the itinerary.

That night, the Wang family stayed in the hotel arranged by Wu Zongxian.

In the following week, the Wang family enjoyed the beautiful scenery of Treasure Island, had a good time, and bought a lot of local specialties before returning to Taohualing Village.

And Wang Zheng came to Wanwan this time, and he also did a very important thing, that is, he signed an endorsement for their ginger wine in Southeast Asia with Jay Chou, an employee of Brother Xian's company.

The endorsement fee is one million a year, and the endorsement contract signed is from 1999 to 2004.

Wang Zheng knows that Jay Chou is about to become popular, and when the time comes, with his appeal and the quality of their ginger wine, it is a matter of course to open up the Southeast Asian market.

In 1999, the endorsement fee of one million was the price of a first-line star, and Wang Zheng directly gave one million to a person who was not yet famous, and even Wu Zongxian felt crazy.

However, the Wang family values Jay Chou so much, and Wu Zongxian's company has also stepped up the speed of releasing an album for Jay Chou.

Originally, according to the company's plan, Jay Chou's first album was actually launched in November 2000, and then in order to cooperate with the promotion of Wang's ginger wine, and then in November 1999, Jay Chou's first album named after his English name was launched.

Immediately afterwards, Jay Chou became popular.

Immediately afterwards, the ginger wine also became popular.

There are many Chinese in Southeast Asia, and many customs are very close to ours, and the ginger wine sold in the mainland makes them feel very friendly.

The Wang family began to promote ginger wine in Southeast Asia in June 1999, and then by December 1999, the sales volume of Wang's ginger wine in Southeast Asia had reached the level of 300,000 cases. Moreover, the Chinese in Southeast Asia are relatively wealthy, and the price of ginger wine is higher than that in the mainland, and slightly lower than in the Wanwan area. In this way, for every case of ginger wine sold by the Wang family in Southeast Asia, the income is 120 yuan.

Moreover, the sales of ginger wine in Southeast Asia in the next step have a lot of room for growth.

According to the Wang family's plan, the total sales of ginger wine in Southeast Asia should reach one million cases. In other words, Southeast Asia can bring 1200 million yuan of income to the Wang family in one month. This year, it is more than 1.4 billion.

And all of this is the credit of Jay Chou's endorsement.

The Wang family struck while the iron was hot, and simply signed an endorsement contract with Sun Yanzi, who also has a lot of influence in Southeast Asia, and the endorsement price for one year is 800,000 yuan, which is also signed for five years.

Celebrity endorsements, advertising paving, this is the routine of Wang's ginger wine to open up the market. And this kind of routine is invincible.

In the next step, the Wang family's eyes were on the two countries.

The market potential of the country is also very huge.

Moreover, in these two countries, because the people are relatively wealthy, the price can be set at an appropriate price.

When Wang Zheng was in college, he remembered that there were international students from the stick country in his school, and then when he was playing in Quancheng, he drank beer, as if he didn't die.

When I asked, I learned that in Bangguo, a small can of green beer was sold for 72 yuan, but in Quancheng, it was only 2 yuan and 5 cents, so they all drank it as if they had picked up a big bargain.

2 yuan 5 things are sold to the stick country for 72 yuan, even if the tax is a little more, 200% is considered to be the sky, and then the profit is big.

According to this ratio, it is reasonable for the Wang family's ginger wine to sell for a few hundred yuan.

Wang Zhengxin said: These sticks and devils, if they don't make their money, they are blind to their pure heart.

Then, at the end of 1999, Wang Zheng selected more than a dozen capable college students who graduated and recruited from 1999 recommended by Chen Qian, and set up a team dedicated to developing the market of the Japanese and the base.

In the next two months, the team went to the country of Wa and Bang respectively to conduct market research.

Then the news came from the investigation team of the Wa Kingdom, saying that in the Wa Kingdom, the more suitable endorsement stars are Takuya Kimura and Muto Lan.

Takuya Kimura and Wang Zheng are naturally very familiar with it, and they are relatively outstanding male stars in the Wa Kingdom. Then at the mention of Muto Lan, Wang Zheng was excited.

There is a saying that "if you don't know Muto Lan, it's in vain to read all the **".

Muto Lan holds a number of records in the special industry of the Wa Kingdom, and she is also a well-known actress in the Wa Kingdom.

The combination of these two, Wang Zheng is very much looking forward to it.

As for the endorsement star of the base, the result of the team's investigation said that Lee Young-ae was good.

It's 1999 now, and in another four years, Li Yingai will be popular all over Asia with "Da Chang Jin", and now she is looking for an endorsement, the price is not too expensive, sign for a few more years, and when she becomes popular, then their ginger wine will count the money and count the cramps.

Then, Wang Zheng arranged for the team to complete all the customs clearance procedures, and at the same time signed endorsement contracts with Takuya Kimura, Muto Lan and Lee Young-ae.

As for this endorsement fee, Wang Zheng feels that the endorsement price of this couple cannot be higher than that of Jay Chou. Then Kimura's endorsement fee is 1 million a year, Muto Lan's endorsement fee is 800,000 a year, and Li Yingai's price is only 500,000 a year.

Sticks, it's cheaper.

Then, Wang Zheng arranged for the three of them to go to the imperial capital to shoot an advertisement.

For the advertisements of Takuya Kimura and Lee Young-ae, it is relatively normal, that is, they praise the ginger wine of the Wang family, and then for the advertisements of Muto Lan, they give full play to the characteristics of her profession.

Wang Zheng arranged for Muto Lan to cosplay the classic shape of the Ignorant Fire Dance, and then twisted his waist, held ginger wine, flirted with a fierce man, and finally said: "If you don't drink the ginger wine that wins the world, you are not my opponent." ”

With such a tempting advertising slogan, Wang Zheng was enthusiastic when he saw it.

As for this kind of large-scale advertising, it will definitely not be approved in China, but in a country like the Japanese country, this scale is also very easy to pass.

Then, by the end of 1999, Wang's ginger liquor also began to enter the Japanese stick market.