Chapter 52: Ingenious Propaganda
With broadcasting equipment, the anchors are vying to record their own programs first, and Su Bumei has also successfully designed the official website of Qingyun Radio! With sky blue as the background, the web page is divided into advertising, music, cross talk commentary, talk shows, listening to books and other copyrights, especially the copyright of listening books, the marketing department signed contracts with several major websites, introduced a lot of novels, and users visited and downloaded them on the same day, Li Wendong was quite satisfied with this. Pen % fun % Pavilion www.biquge.info
The radio station has a program, Li Wendong is facing another problem, how to sell the program, he is very interested in starting his own radio station, but others don't know, if you want them to know, you have to spend money, which is commonly known as advertising!
SH is the economic center of the country, there are many enterprises, and even the advertising cost is several times that of other cities, which is very costly.
If only there was a way that didn't cost anything!
Finding the direction, pondering for a long time, really let Li Wendong come up with a wonderful way, without spending advertising money to sell the radio station, he wrote "Ghost Blowing the Lamp", "Zhu Xian" has accumulated a lot of popularity, especially "Zhu Xian", at present, the high order is more than 30,000, the average order is 9,000, Baidu search index is more than 1 million, as long as he advertises in the novel, millions of people will see it, and this number will expand several times or even more than ten times over time, even if only a few tenths of people download the Qingyun radio software, It's also better than spending millions on advertising!
As I was pondering, I heard a knock on the door.
"Enter!"
"Wendong, it's me!"
Qiu Ya pushed the door in, followed by the colonel Hua Su Ayumi.
Li Wendong said with a smile: "It's better to come early than to come by chance, you just want to find you!" ”
Qiu Ya joked: "Seeing that you are happy like this, there must be some happy event." ”
"I thought of a publicity plan that would sell the radio station without spending a penny!" Li Wendong's expression was overflowing, the biggest problem in starting a radio station is publicity, and it is also the place where the most money is spent, advertising on the bus costs hundreds of thousands of dollars a month, not to mention those popular newspapers and video websites, and if the radio station is played for a month, the radio station will have to go bankrupt, and now this problem has been solved by him, and he will save millions of dollars at once.
Qiu Ya smiled and said, "I also have good news for you!" ”
Li Wendong found that Su Bumei wanted to speak several times and stopped, and said in his heart: "The app software is designed?" ”
Qiu Ya smiled and nodded, and motioned for Su Bumei to step forward: "Let's let Miss Su talk about it." ”
Su Bumei said: "Li ...... In short, the app has been designed, we have experimented, and it can be put into use, but it takes up a bit of memory, give me half a month, you can slim it down! ”
"It's okay, you can continue to study the software slimming, and when it is successful, we will let the user update it!" Li Wendong stood up excitedly, everything is ready only to the east wind, and now that the east wind is also there, Qingyun Radio can be officially launched, plus the publicity plan he came up with, it will not take long for it to be reborn and become a competitive radio station.
Su Bumei just nodded, her heart was very complicated, or she still couldn't let go of her figure, the backbone of the student union, the goddess in the hearts of boys, was actually working under the suitor today.
Qiu Ya stood in front of Su Bumei and asked with a smile, "Wendong, what happy event did you have to say just now?" ”
In just a few minutes, Li Wendong had already perfected the plan in his heart and came up with many similar methods, first explaining in detail the method of borrowing the "Zhu Xian" novel to promote the radio station, and listing all the data.
"Novel Propaganda Law?"
"Yes, what do you think?"
Qiu Ya doesn't know how to describe it, when she encounters a problem, Li Wendong can always come up with a way to solve it, she doesn't have to worry about anything, and the kind of achievement satisfaction she gets when solving a problem is really comfortable.
"Will the site agree?" Su Bumei also likes to read novels, but she reads romance novels and knows the flaws of this method.
Qiu Ya looked at Li Wendong, she really didn't know much about online articles, and it would be a pity if she failed because of the attitude of the website.
"Yes!" Li Wendong smiled confidently, this is not a problem at all, he publishes chapters are uploaded instantly, even if the website deletes all the words of the propaganda radio station afterwards, but some readers have seen it, and the pirated website will be scanned at the first time, and the number of readers who see pirated copies is ten or a hundred times that of the genuine version, and no matter how awesome the starting point is, it will not be able to control the pirated website.
Qiu Ya breathed a sigh of relief, Su Bumei's expression was also a little strange, she had not been in contact with Li Wendong for a long time, and the person she knew was completely different from the timid and cowardly image in her memory.
Li Wendong asked again: "How many followers do you have on Weibo?" ”
The two women were stunned for a moment at the same time, and Qiu Ya replied first: "It's less than 1.1 million, it grew very fast some time ago, and it slowed down after not exceeding one million." ”
Su Bumei blushed and said, "I only have more than 10,000." ”
Qiu Ya's heart moved, and said with a smile: "Even if you don't say it, I will post an announcement on Weibo, with the signboard of "Ghost Blowing the Lantern", I believe that there are still a considerable number of listeners who are willing to download our Qingyun Radio!" ”
Li Wendong praised: "Taking advantage of the fact that the publishing house only released the first volume, we updated "Ghost Blowing the Lantern" and "Fairy Tales" on Weibo at the same time, and waited until the app software was launched, and then transferred to it, so that fans want to know the follow-up plot, they will naturally download the app, so our radio station does not need to invest in advertising for the time being, and the funds will be used to recruit talents!" ”
If the radio station wants to grow, it needs talents, not only professional anchors, although they have all-round advantages, but the main force of the Internet radio station is amateur anchors, that is, those who are idle at home computers, mobile phones to record their favorite programs, and then find an Internet radio station to upload, let people share, just like the starting point network, the Central Plains 500 and other gods do have appeal, but the following tens of thousands of authors are the cornerstone of the website, gone to the Central Plains 500, the website can be reshaped from the new 500, but the tens of thousands of grassroots writers are gone, The starting point is no longer the industry leader.
Qiu Ya seemed to think of something, and pondered: "Wendong, there seems to be an accident on the side of the Perfect Star Group!" ”
"What's going on?"
"Yesterday, Mr. Zhou asked me to confirm the signing date as soon as possible, but today I called back, but I shirked there, as if I had encountered something very difficult."
"Didn't you say why?"
"I asked, but he didn't say!"
"I see!"
Li Wendong was silent, in fact, he saved a lot of advertising costs, as well as the publication fee of "Zhu Xian" he got, the radio station is no longer short of money, and it is of little significance to accept the capital injection of Perfect Starry Sky, he can sit up the radio station himself, although he has thought about it like this, but he has never told others, why did Perfect Starry Sky hesitate?
Qiu Ya reminded: "Wendong, I think you should go back and have a look." ”
Li Wendong's face sank, what to see, begging them to inject capital?
Qiu Ya hesitated: "I think they must have encountered a problem, so that they can't even make up five million!" “
Su Bumei sounded very confused at first, but slowly understood that she also met Dad Li in the talent market that day, and saw the two people on the other side guessing suspiciously, and couldn't help but say: "You are talking about Perfect Star Group, that company has encountered a financial crisis, and the sci-fi blockbuster "Scarecrow" with an investment of hundreds of millions has been boycotted by fans!" ”
"What!"
"Fan boycott?"
Li Wendong and Qiu Ya were all shocked, and the box office of blockbusters with hundreds of millions of investments hit the streets?
Su Bumei was puzzled: "Haven't you heard such a hot topic, "Scarecrow" was released yesterday, and some fans on the website today scolded the bad movie, brainlessly imitating Western fantasy elements, and the result was not Chinese and Western...... These are all Douban comments, not what I said. ”
Qiu Ya said disappointedly: "So you say that Perfect Starry Sky is going out of business? ”
Su Bumei looked away, she didn't dare to say this kind of thing in front of Li Wendong.
Li Wendong breathed a sigh of relief, if Perfect Star buys shares as agreed, then it is really difficult to publicize this aspect!