On September 28, 360 Company suddenly announced that anyone who downloads 360 Family Bucket before September 30 (including the 30th) and registers and pays for one year with real name will receive three months of free use. Pen "Fun" Pavilion www.biquge.info

For a while, those users who waited and saw and wanted to take advantage couldn't wait, although it only took a few days, but they already liked the service of 360 family buckets.

As long as you turn on the computer, you are used to clicking on the 360 security guard, first do a physical examination for the computer, and the antivirus cleaning can be completed with one click.

The opening method of 360 browser is many times easier than the opening method of Netscape overlap, and the convenient application of URL navigation reduces the trouble of finding URLs.

Although it has only been a few days, many Internet companies have found that the number of website users recommended by 360 website navigation has doubled, and many previously obscure small websites have become popular websites of netizens.

Countless website companies have seen the huge opportunity and have called 360 to ask for a recommendation for their website.

The answer from 360 Browser and URL Navigation is clear, this is their profit point, as long as it is reviewed by them, except for the position above the top Google search bar, you can bid for it.

As long as the content of your website is good enough, there is no reason why it is not popular with the "crazy" promotion of 360 browser and website navigation, of course, the price is also staggering, and the average website company is simply unable to compete for a good position in the first row, and they can only compete for seven recommended positions in their category at most.

Since some people have recognized the advertising value of 360 browser and website navigation, Lu Hao let 360 announce for the first time that Xiaomi Technology has obtained the first advertising position on the right side of the website navigation for one year of promotion time.

As soon as the news came out, 360 caused a sensation again, not only had a huge repercussion among the world's famous enterprises, but also was hotly discussed among ordinary netizens, so that those users who have not downloaded 360 Family Bucket downloaded it for the first time to see what the $150 million advertising position looks like a year.

Early in the morning of the 30th, 360 played a combination punch and released another set of data, 360 Family Bucket has 350 million global download users, 170 million real-name registered users, and 57 million payment fees.

As soon as the data is released, the world's big companies can't sit still, in the past, no matter how much money they spent on TV advertising, they could only affect the audience of one country, but 360 advertising can affect the audience of the world.

For a time, 360 company received countless inquiries from enterprises, but 360 only sent a reply letter to more than a dozen companies whose products can influence the world, in order to make the page neat and clean for the website navigation, the 360 website navigation page only advertises for six companies, and the positions are on the left and right sides of the website navigation.

The most expensive position is the first position on the left, with an advertising price of $200 million a year, then the second position below, with a price of $180 million, the third position is the position occupied by Xiaomi Technology, $150 million, and the fourth position is the position below Xiaomi Technology, with an advertising cost of $120 million a year. The remaining bottom position on the left and bottom position on the right cost advertising costs $60 million and $50 million per year, respectively.

After the Duolun test, the companies that received the reply letter recognized the price set by 360, and 99% of the people had the habit of looking from left to right.

360 didn't expect that in less than a day, in the first, second, and fourth positions, many companies such as Coca-Cola, Pepsi, Nike, Adi, and Unilever sent letters asking for cooperation, and several companies also sent heavyweight representatives to Sweden, where Lu Hao was.

Lu Hao didn't expect that he would have so many companies to compete at such a high price, in order to build momentum for this advertising bidding activity, Lu Hao announced in Sweden that the 360 family bucket was officially launched in China on October 1.

For those users who purchase 360 antivirus software, 360 company has developed a feedback activity, all old users who buy antivirus software, after successful real-name registration, 360's services are all extended to December 31, 97.

Because Huaxia is a developing country, the new registered user payment implements the standard of developing countries, with an annual fee of 50 yuan and a monthly fee of 5 yuan.

At this time, there are not many people who can realize the need to pay attention to the Huaxia market, because there are only five or six million personal computer users in Huaxia, and the overall computer stock is about 20 million units, and the real demand users are within 10 million units, and as of now, the number of 360 antivirus software sales in Huaxia has reached five million, and the number of new users is not large.

The reason for Lu Hao's announcement of this news is to give the country a face, and the second is to advertise, which is still very attractive to Coca-Cola, Pepsi, Unilever, Nike, etc., which have entered China, especially for Nike and Adi, because Huaxia can afford to consume their expensive shoes, which is this part of the potential population.

These more than a dozen large companies rushed to Sweden to meet Lu Hao only to learn that two competing companies will not be allowed to bid for advertising space at the same time, and the price is not allowed to change the bid, Lu Hao needs long-term customers rather than just a short-term contract of one year.

The major enterprises that were originally ready to bargain were immediately dumbfounded, advertising is nothing, but if competitors get it, it will be troublesome, the representatives of the enterprises quickly replied to the headquarters, and the headquarters also replied to them in the fastest time, that is, to get advertising space at any cost.

People who know Lu Hao laughed, these companies simply don't know Lu Hao too well, Lu Hao will leave behind every step he takes, and in the end he will be obediently led by the nose, and the person who can take advantage of him has not yet been born.

The negotiation of the sale of the advertising position was unusually smooth and fast, and the results were announced to the surprise of countless people, and the first advertising position was actually won by the smallest company invited, and Nike selected Jordan as the brand spokesperson The advertisement was listed in the first advertising position of the website navigation.

The second position was won by Coca-Cola, the fourth position Unilever, and even the fifth and sixth positions, which were not seen without being cared for and navigated without pulling down, were also fiercely contested, and finally won by Toyota Motor and Baiwei Functional Drinks.

Lu Hao, who did not compete for advertising positions, did not let them go, explained to them in detail the importance of search engine advertising and the future development prospects of Yahoo, and suggested that they go to Google Search and Yahoo websites to advertise. (To be continued.) )