According to the original Miyahara Shizun's request, OHS animation should have done this inspiring big promotional PV in two days, and it was originally only a five-minute animation. Pen ~ fun ~ pavilion www.biquge.info

But because he never relaxed on quality in his pursuit of quality, it made the original artists miserable, and some of them redrew because they couldn't meet his requirements, and so on, which led to the completion of the short film on the third day.

Of course, this postponement can't be blamed on ohs, in fact, you can't blame Miyahara Shizun, making animation is an extremely complicated thing, which has little to do with the duration of the animation project, no matter how short the animation, the steps to take are to be taken:

1. Planning

2. The original story/text script

3. Scripts

4. Character design

5. Scene design

6. Picture storyboard design

7. Draw the background

8. Draw the original painting

9. Draw a middle picture

10. Painting supervision

11. Drawing lines

12. Fixing and coloring

13. General inspection

14. Shooting

15. Printing

16. Editing and kitting

17. Soundtrack, sound effects

18. Dubbing

19, test screening

20, issued

This is just a production step, and if you add in the complexity of the preparatory process, it can be said that OHS was able to produce a short film in three days, and all the staff, including Miyahara, worked intensively during these three days, and in terms of concept artists and background artists, they worked more than 20 hours a day.

This kind of high-intensity and non-stop painting made them say that their wrists had been scrapped after the completion of this work, and that they would not have this kind of work in the future, and they would not be able to do it no matter how much money they were given, and whoever fell in love with it would ......

Some people may think that this statement is a bit exaggerated, many cartoonists work 20 hours a day a week, and people don't complain about being tired like this, there is actually a difference here, drawing comics is different from drawing original paintings, cartoonists don't keep drawing during working hours, they have to conceive a story, they have to draw storyboards, they have to discuss storyboards with editors, right? Painting the original manuscript is only the last link in their work, but the work of these original artists in the past few days is very simple, that is, "pen work".

And they're still working in an indoor environment with constant aftershocks, and they're always on the lookout for it – luckily OHS's current workplace is rented from an abandoned hospital, and the public facilities are built to the highest standards of earthquake resistance, with some assurance of safety.

In short, within three days, the short film was finished.

After that, OHS used their previous media relationship to start contacting the broadcast.

Please Give Me Wings is a very well-known choral song, which can basically be regarded as a world-famous song, and it is not only in Japanese, but also in English by Hayley Westenra.

And this is a very versatile track, which has not only appeared on the stage of the Olympic Games, but also made a cheering song for the World Cup of the Japanese and --- national teams.

It is such an inspiring song, and it can be imagined that it has been sung in the disaster caused by this earthquake.

On the evening of January 20, Kobe's independent media streaming platforms like Asakawa Co., Ltd. began broadcasting the song.

At 6 a.m. on January 21st, please give me wings to land on TV Tokyo's channel tokyotv7.

This is a very great "feat", and TV Tokyo is indeed the station that broadcasts the most anime, and has a fixed audience for anime, but this is not the reason for being called a feat.

This amazing TV station is known as "TV Tokyo's Strongest Legend": no matter what breaking news happens, it will continue to broadcast its normal scheduled program.

Don't talk about Hanshin, even the Fukushima earthquake in the future, this TV station doesn't bird such news, even if the sunk of Japan-Ben, they will still play animation when it is time to play.

At this time, all Japanese TV stations are flooded with Hanshin news, but TV Tokyo does not do this, they only broadcast it on regular news programs......

However, in any case, OHS stuffed the animation playback signal into Tokyo Tower.

"Please give me wings

Lyrics/Music: Amber Lord

Arranger: Yuki Urao

Singing: ODA Nobuna

(Kaki Prayer, Rin Tosaka, Two Rites, Saber)

Animation production: OHS Animation Workshop

Copyright: Hibiscus Society"

On the morning of the 21st, the song began to be played on TOKYO7.

On the afternoon of the 21st, TV Tokyo began to play this song on all channels, which can be regarded as their most positive response to the Great Hanshin Earthquake: Look, buddies also care about current affairs news and the national economy and people's livelihood.

Twenty million viewers heard the song and saw the animated characters of Hibiscus Society.

On the 22nd, "Please Give Me Wings" spread to TXN (Tokyo Television Network), and TV Osaka, TV Aichi, TV Setouchi, TV Hokkaido, and Kyushu Broadcasting began broadcasting this short animated film, which is only 5 minutes long.

On the 23rd, ODA Nobuna went to Shibuya to go to Shinnan 2-chome, where there was a TV station called NHK.

On this day, the print media also began to report on this incident, and a song full of positive energy began to be sung when the negative emotions at the social level spread throughout the Japanese ---.

In fact, it is no longer a matter of starting to sing, after three days of bombardment, this song is low-key and national-level "familiar", and it is an exaggeration, that is, the whole people sing it.

Oda Nobuna walked into thousands of households with a bowl of hot chicken soup, and they gained a national influence.

On the 24th, please give me wings and the number of short films reproduced by each TV station exceeded 400.

More than 10,000 sound sources are regenerated back.

On the 28th, please give me wings short films, and the number of regenerated TV stations exceeded 1,000.

More than 100,000 sound sources are regenerated back.

On March 5th, please give me wings short films, and the number of regenerated videos on each TV station exceeded 3,000.

More than 1 million sound sources have been regenerated back.

On March 15th, please give me wings short film The number of regeneration returns of each TV station exceeded 8,000.

The number of sound source regeneration returns reached 5 million.

On January 17, 1996, the first anniversary of the Great Hanshin-Awaji Earthquake, the number of regenerated sounds of my wings exceeded 10 million.

"Please give me wings and the positive effects of ODA Nobuna."

"A Song of Hope in the Hanshin Earthquake."

"The fastest virtual character in history."

"The Origin and Lineage of ODA Nobuna."

"Cultural Corporate Social Responsibility? Or self-marketing in the midst of a catastrophe? ”

In addition to TV stations, such reports in the print media are also endless, including affirmations and doubts, but on the whole, there are more positives.

Not only the characters of ODA NOBUNA itself, but also the works to which the characters belong, the magazines and publishers behind the works have been clearly revealed by the media.

This is not to say that the media itself is very kind to the actions of the Hibiscus Society, they have their own reasons.

Eighty percent of the content in the current newspaper is about the number of casualties of the earthquake today, the extent of the rescue progress, etc., and readers will definitely feel numb over time, so the media needs fresh material, but in this period of national sorrow, if you report too entertaining news, such as who and who has an affair with whom, who and who has cheated in marriage, etc., this will definitely make you uncomfortable.

At this time, ODA Nobuna appeared, a virtual singer, is this theme new? It's very fresh, it's obvious that the Hibiscus Society is operating this group as an idol, and "they" behaved positively during the earthquake? Yes, and it's a bit controversial and positive, huh, is there better reporting material than this?

From Hibiscus Society's point of view, this is an unprecedented big marketing in their history, and the combination of ODA NOBUNA is still very fresh, not as bad as it was more than 10 years later, so you can get 300% exposure for ODA NOBUNA.

It's impossible to expect these four characters to change people's existing perceptions of anime, but at this time, they have the impression that they have become characters that are different from traditional anime characters.

People are interested in this combination, and naturally they are interested in the works that produce these characters.

As a result, their works can get 100% attention.

The serialized magazine of the work can get 80% attention.

The Hibiscus Society was able to get 60% of the attention.

(To explain, in the first episode of fate, how many Shizuki characters came out to play soy sauce once, such as Aoko, Erquit and the like, and the two ceremonies also came from here.) ）

Therefore, because of Miyahara Jing's whim, he seized the opportunity, and the Hibiscus Society benefited immensely.

On January 25, 1995, the semi-monthly shonen manga announced the closure of the second issue after the first issue was released.

On February 1, the third issue of the New Year's New Year of the girl's comic Seamaril, the current sales exceeded 250,000.

On February 3, ME was re-launched and renamed Weekly Junior Midearth, which has since been changed to a weekly sale, and the current sales exceeded 200,000.

On March 1, Simariel went on sale on the first day of March, and the current sales exceeded 300,000.

On March 3, the first issue of Weekly Junior Me was released in March, and the sales volume exceeded 400,000 in the current period.

On June 1, Simariel went on sale on the first day of June, and the current sales reached 450,000.

On June 9, the second issue of June of the weekly juvenile me, the current sales exceeded 700,000.

On July 10, the first volume of the Fate/Staynight single book was released, and the sales exceeded 500,000 copies that week and 900,000 copies that month.

On August 1st, the special issue of Simaril, which lasted for four months, ended at the same time, and since this issue, Simiel has changed to "Monthly Girl Silmarilon", and since then the focus of Hibiscus Society's work has completely shifted to juvenile comics, and the sales of the current issue of Simiel exceeded 600,000 copies, and after that, Similil's sales stabilized between 400,000 and 500,000, so its circulation was fixed at 450,000 for a period of time.

On October 27th, Weekly Shonen Me was released on the 4th issue of this month, and the sales volume of the current issue successfully exceeded 1 million copies!

Was this chance a coincidence? Yes, but the success of the Hibiscus Society is not accidental, there are excellent works that can support the sales of the magazine, and it also has a super high exposure, although the growth of the magazine sales of the Hibiscus Society is somewhat exaggerated, but it is still within the reasonable range.

It only took me 10 months to go from being unknown to selling magazines, and the only shonen manga standing in front of it at this time was Shueisha's Weekly Shonen Jump, Shogakukan's Weekly Shonen Sunday, and Kodansha's Weekly Shonen Magazine.

In terms of manga sales, Hibiscus has officially ranked among the top five in the Japanese manga publishing industry: Shueisha, Shogakukan, Kodansha, Shiraizumha, and Hibiscus.

In terms of the monthly sales of serialized magazines, Hibiscus Club has pressed the White Spring Society, which has been focusing on shoujo manga for 30 years, under him.

The industry is eye-catching. (To be continued.) )