In the conference room, everyone was dumbfounded when they heard that there was a shortage of money.

If it's something else, it can be solved, but it's short of money......

At this time, Yao Na said to Minister Sun of the Finance Department: "Minister Sun, can you still allocate funds to the Spring Festival Gala program group?"

"This ...... I'm afraid it's difficult, there is a budget for each program, and if you allocate funds to the Spring Festival Gala program group, you need to squeeze the funds of other programs, I'm afraid it's ......"

"Minister Li, can you squeeze out money from your variety channel?"

Minister Li: "Our variety show channel is already short of funds, and I am thinking of applying for funding with you." ”

Literature and Art Channel, Wen Channel......

When people from several other channels heard that they were asking for money, they all cried poorly.

Xia Xing had long thought that this would be the case.

"It seems that there is no way for us to solve the problem of funding?"

Yao Na's face was also a little embarrassed: "Director Xia, the funds in your stand are tight, why don't we find a way to overcome it." ”

After all, Yao Na also just came to CCTV, it's not that she doesn't want to allocate funds to Xia Xing, but the main reason is that she really can't come up with money.

Xia Xing sighed: "If there is no funding, it is too difficult to run the Spring Festival Gala, and the stage cannot be built with such a little money." ”

Zhang Shan knows Xia Xing very well and knows that this product has been paving the way in the early stage, and he must have a way.

"Xia Xing, don't sell it, what can you do to say it quickly!"

The others were stunned.

The issue of funding is discussed at the Spring Festival Gala every year, but in the end, there is no solution for a half-day meeting.

The main thing is that it can't be solved.

After all, at the bottom of this year, all departments are short of money and have limited funds.

Especially in this year's Spring Festival Gala, Tian Zhou has invested a lot of manpower and material resources when he was in the early stage, and half of the funds have been spent.

Many people are funny in their hearts.

Xia Xing has great ability, and it is impossible to get money.

In fact, many people on CCTV are envious and jealous of Xia Xing.

are also people in the TV industry, why are you so popular and famous.

It's starting a company again, and it's making movies again.

The most important thing is what to do and what kind of fire.

This time, many people want to see Xia Xing's jokes and want to see Xia Xing's heels.

Yao Na said: "Xia Xing, if you have a good plan, you can also put it forward. ”

Xia Xing said: "Actually, I can give out the money, but I can't give it out in vain, I must advertise our company in the Spring Festival Gala." ”

"Advertisement?" Hearing the word advertisement, the venue was silent.

"No, absolutely not, we have never advertised since the Spring Festival Gala was held. Zhang Tao said directly.

"Yes, we have never done this in advertising, who is responsible for the accident. Wang Lu also said.

Several other leadership groups also rejected the plan.

Xia Xing snorted coldly and said: "Actually, seriously, everyone knows that the director of the Spring Festival Gala is a character who is scolded for carrying the black pot, I am famous and profitable now, and it is too late to hide, why should I be this director, it is because of a feeling for the Spring Festival Gala, now I pay for it myself, and I still hold the Spring Festival Gala with the black pot on my back, and you still push back when you advertise, forget it, I won't do it, you can find whoever you like to go to." ”

With that, Xia Xing stood up and prepared to walk out.

Zhang Shan hurriedly grabbed Xia Xing: "What are you anxious about, aren't you discussing?"

Xia Xing returned to his position.

Zhang Shan said: "Everyone knows the situation of the Spring Festival Gala now, the time is tight, the task is heavy, and funding is indeed a big problem, although there has been no advertising in the Spring Festival Gala before, but the times are developing, and major variety shows have joined the advertisement, why can't we join the Spring Festival Gala, adding advertising can not only generate revenue for our CCTV, but also improve the quality of the program, I think this suggestion is very good, I agree, I am willing to take full responsibility if something goes wrong." ”

Yao Na took a deep breath and said: "It is true that there were no advertisements in the Spring Festival Gala before, but now the times are different, and now the situation is special, we must be responsible for the people, and we can't disappoint them in any case for the Spring Festival Gala that the people are looking forward to, so I agree with Xia Xing's plan, if something goes wrong, I will pay the responsibility." ”

After all, Yao Na is the leader of CCTV, and her words carry more weight.

A few other people, although they still have objections, but Yao Na has taken all the responsibility, what else do they say?

Finally, after setting the tone, Xingfei Mobile will be the first sponsor of the Spring Festival Gala, and Xingying Group will provide all the funds for the Spring Festival Gala.

Soon, the news of the Spring Festival Gala will be implanted with advertisements spread all over the Internet.

"I'm going, the Spring Festival Gala is going to add advertisements that are really fake. ”

"I knew that something would definitely happen to Xia Xing as the chief director of the Spring Festival Gala. ”

"This is the first time that the Spring Festival Gala has added advertising. ”

"It's over, this year's Spring Festival Gala must be the most rubbish Spring Festival Gala. ”

The media even announced the news that advertisements will be implanted in this year's Spring Festival Gala on the front page.

"The Spring Festival Gala joins advertising, is it still a pure Spring Festival Gala?"

"Is Advertising Placement for the Spring Festival Gala a Change or a Mess"

"The Most Special Spring Festival Gala in History"

Whether it is the comments of netizens or the reports, there are mixed opinions about this matter.

Some people say that the product placement of the Spring Festival Gala is a historical progress that can further improve the quality of the program.

Some people say that the Spring Festival Gala will no longer be so pure, and it will no longer be a taste that ordinary people like.

The funds are in place, and the preparations for the Spring Festival Gala have also started step by step.

The stage starts, the program is selected, and the first trial is prepared.

For the singing and dancing program, Xia Xing just put forward his own requirements, and the other Xia Xing was completely handed over to the directors of their respective columns.

And the songs, language programs Xia Xing is in his own hands.

The songs are all composed by Xia Xing, and the language programs are all written by Xia Xing himself.

The entire Spring Festival Gala program team and Xia Xing were all busy quickly.

On the Internet, there are more and more doubts about this Spring Festival Gala.

However, Xia Xing did not fight back.

The main thing is that he is too busy to have time.

"Director Xia, there are so many voices slandering you about the Spring Festival Gala, it's too much for you not to reply. Assistant Yang Ni said.

Xia Xing smiled: "It's okay, scolding means that everyone is paying attention, if no one pays attention to us, we should really be in a hurry, and now everyone should also be familiar with the feeling of being scolded, so that when they really scold us, they will get used to it." ”

Everyone in the program group was stunned.

"Didn't you say that you were going to hold the most exciting Spring Festival Gala?" Yang Ni said.

"Scolding us is not because the show is bad, but something else. Xia Xing pretended to be mysterious.

"In addition to the bad show, what else will be scolded?" everyone was curious.

On this day, Xingfei mobile phone and major mobile phone APPs quietly appeared a software Tenpay.

This software is developed by Xingying Company, and it is also the real big move of Xia Xing's advertising and marketing.