582 Ride the Dust
(Thanks to the death of a friend - solo dance reward and monthly pass encouragement)
Even the people who eat melons know that Dream Media's charge at the box office is not over. Pen, fun, pavilion www. biquge。 info
If the publicity intensity for the previous films is set from 1-10, thrillers can only be counted as 2, which is the consistent strategy of Dream Media, and will not give too much publicity funds to such films. "Fatal ID" is even more secretly filmed and secretly released.
Commercial films such as "Stealing the Day", "X-Men", "Hulk", and "Fast and Furious 2" can barely reach the level of 6. The various companies that belong to them have made some efforts, and they have also worked movie posters and promotional videos.
But in the face of Pirates of the Caribbean, all this propaganda is a dish. Dream Media has changed its previous low-key, and all its companies jointly promote it, even the record company.
This is only on the side of Dream Media, but don't forget, there is another investor in the film, Disney. This is to be handed over to them for distribution, although it is said that it will not make any profit at the box office, but the Pirates of the Caribbean theme park can benefit from it.
And this kind of interest is still a sustainable income, as long as the movie is alive, recognized by the audience, and sought after by the audience, will there be fewer people who will come to the theme park to play?
Dream Media released another word during the promotion, and the sequel filming of Pirates of the Caribbean has been put on the agenda. You can say it's a gimmick, or you can say that the filmmakers are confident.
Liu Anran is ambitious for this film, and he wants to see if "Pirates of the Caribbean" can beat "The Lord of the Rings 3" released in December at the box office and win this year's box office champion.
That's why Pirates of the Caribbean release date is set for Wednesday, July 9, instead of the Friday that everyone prefers.
After the efforts of all parties to publicize, under the illumination of Liu Anran's personal choreography and directorial halo, the box office of Pirates of the Caribbean reached $83 million in the first week after its release five days later.
Compared to the five-day screening period, this box office result is not high. But no one was disappointed, because the film is rated PG-13, and many people plan to bring their children to watch it together.
These people are the kind of people who have tight working hours, and it is not so easy to put together the time of the whole family, so this film still has a lot of potential to be tapped.
When the film was first released, only Liu Anran's fans and some people who were curious about the promotion of the film went to the cinema to watch it.
With the explosive word-of-mouth, this film is defined as a movie suitable for the whole family to watch together. Light-hearted humor, mixed with a little scare, the mesmerizing special effects shots, and the prop design that completely respects history, make people feel like they are in that era when watching the movie.
As the trailer says, this film can fulfill your childhood dreams. Although you haven't experienced that era, you can experience the excitement of that era by watching this film.
Because of the good word-of-mouth, the number of screens released also increased by 200 in the second week, and "Pirates of the Caribbean" earned $78 million at the box office this week, and the North American box office has exceeded $160 million in two weeks after its release.
In the third week, it grossed more than $60 million, and the box office in North America exceeded $220 million.
This result is even more impressive than Pixar's "Finding Nemo" last month, after all, it only reached $228 million at the box office four weeks after its release.
It can be seen from the momentum shown now that there is no problem for the box office of "Pirates of the Caribbean" to exceed 300 million, and there is no problem for the box office to surpass "Finding Nemo", the only thing that people pay attention to is what kind of height this film can rush to the box office when it is drawn.
Because such a film has a hot screening period of at least two months, although the number of screens will decrease after the first month, it will not be too much, and the average number of screens in the second month can reach about 2500. If you have a screen, you will have a box office.
And this film will also be released in other countries in August, and if the reputation in other countries is also good, it can also promote the movie-watching trend in the United States.
There are also many films released in July, Warner's "Terminator 3", MGM's "Legally Blonde 2", Fox's "Fallen from the Sky", Columbia's "Jedi Men 2", Universal's "Pentium Age", Miramax's "Very Little Agent 3", Paramount's "Tomb Raider 2".
There are a lot of films, but "Pirates of the Caribbean" leads the entire box office with a unique attitude, temporarily ranking first at the box office this year.
This is not just as simple as success, those who are familiar with the film market know that the only thing that can compete with "Pirates of the Caribbean" at the moment is "The Lord of the Rings 3", which will be released at the end of the year. But there is one thing that cannot be ignored, this is the last part of the Lord of the Rings trilogy, and it has a fixed audience accumulation.
And what about Pirates of the Caribbean? But it is the first in this series, and it is the first big-budget movie directed by Liu Anran, a delicate director.
All the previous words questioning Liu Anran have disappeared, and no one has discussed any directing skills and camera skills. Whoever wants to find fault with this, you'll have to get past the long list of Pirates of the Caribbean box office numbers first.
Now no one is discussing whether Liu Anran's principle of money supremacy is right or not, even if it is crooked, people are now a box office hit, what do you use to criticize others? You play art well, you also make a box office No. 1 trick?
Another reason why Liu Anran is so ambitious and competes with "The Lord of the Rings 3" at the box office is that the film "Pirates of the Caribbean" has been introduced to China by Star Media.
Originally, the film would have been postponed to November, but Liu Yi made a little effort to ensure that the release dates of other countries were synchronized.
Don't underestimate the time of these three months, it also has a great impact on the box office. Even in 2003, the popularity of the Internet was very high. Coupled with the fact that there are films introduced earlier, Liu Anran feels that the box office of this film in China can exceed 40 million.
Although this box office figure has little impact on the overall box office results, it is actually in preparation for the follow-up series of "Pirates of the Caribbean". Let the domestic audience know that some films are still enjoyable to watch in the cinema, which can be regarded as cultivating the audience's habit of entering the cinema in advance.