Chapter 37 The War of Self-Defense and Counterattack
The situation became more and more critical, and in the end, Brother Li couldn't bear it anymore, so he could only call the police, saying that the videos uploaded on the Internet were fake, and asked the public and security organs to come forward to thoroughly investigate the matter, and held a press conference at the first time. Pen ~ fun ~ pavilion www.biquge.info
Then the second thing is to sue this Difu Bank in court with a complaint that does not do anything, even if your Difu Bank is powerful, even if the result is defeated, Brother Li feels that it is worth it, after all, his behavior resolutely stated his position, and he absolutely cannot tolerate Tianting Bank being ridden on his head by Difu Bank.
After Brother Li decided to do these two things, some people from the outside world began to gradually believe that the Difu Bank had forged wealth management products and lost money, and some people began to say that Tianting Bank was probably really framed.
At the same time, the matter of Tianting Bank and Difu Bank has also become the headline news of the Three Realms, and Brother Li has also become the focus of attention.
Most of the time, Brother Li had to deal with the questions of these reporters and do a good job in public relations, after all, if he didn't answer behind closed doors at this time, the Tianting Bank would really be finished.
The third thing that Brother Li did was to ask the product department to quickly design a D-level two-star personal principal-guaranteed wealth management product with an attribute value of 10%, and the direct benefit rate of the bank was also 10%, and Chang'e from the sales department came forward to make a brand endorsement, called Chang'e Wealth Management.
The idea is this, at present, since the Difu Bank said that the risk of this radical wealth management product is too high, then Tianting Bank simply takes the principal-guaranteed wealth management product as the entry point to do a good job in the sales and promotion of this low-risk wealth management product, even if its income is low, but the principal can be guaranteed.
Then, Brother Li began to do a good job in the promotion and publicity of principal-guaranteed wealth management products, because one by one to talk to the media about advertising costs, it seems unrealistic, and now, it belongs to the extraordinary period, Brother Li directly spent 10 million on the D-level financial machine to buy the fastest Internet promotion package, and also deliberately enlarged the word of capital preservation indicated in the financial contract.
In the end, Tianting Bank began to enter the stage of counterattack, and asked people to shoot a video and anonymously post it on the Internet to say that the iron fan wealth management with the largest sales volume of this prefecture bank is not a principal-guaranteed financial management, and it has great risks, calling on the people of the Three Realms to buy cautiously, and doing a detailed job of revealing the risks of wealth management products, and proposing not to blindly pursue high returns.
In fact, the current situation is both a crisis and an opportunity for Tianting Bank, because now, Tianting Bank is in the headlines.
The first hot word on the Internet is the Tianting Bank incident, and the traffic of the official website of Tianting Bank, which was produced by his brother before, suddenly exploded to tens of thousands of IPs, and the server was almost paralyzed.
You must know that at present, even if you spend money and hire a promoter company, no matter how much advertising money you pay, it may not be able to achieve the effect of headlines.
Now, Tianting Bank has made headlines by relying on this, and if it does a good job of public relations through this incident and successfully counterattacks, it will make Tianting Bank's financial brand to a higher level.
In order to establish a good image of Tianting Bank in the eyes of the public, Brother Li spent another 10 million to find the marketing director of Tianting TV, and filmed a super creative promotional video, called Where Did the Money Go, to promote his image of Tianting Bank through its TV station, and asked Chang'e to make an image endorsement, and also designed the advertising slogan of Tianting Bank: I won't go to other banks, if I want to go, I will go to Tianting Bank, and the money is really solid there. In order to wash the image of the White Court Bank in the public.
At the same time, the Tianting police, procuratorate, and bureau have also completed the investigation of this case, because Guan Yu, a big acquaintance, is constantly urging the investigation of the case, and the obstruction of the prefecture bank has finally not succeeded, and it has not been delayed again and again.
The Tianting Police, Procuratorate, and Bureau extracted the records of account opening in the financial system of the Three Realms, and the names of those in the video were revealed, confirming that the people who said in the Internet video that the wealth management products of Tianting Bank were not good were all people who had not really bought the corresponding products in Tianting Bank.
With this authoritative investigation evidence from the police, the procuratorate, and the bureau, the chances of Tianting Bank going to fight a lawsuit against this prefecture bank are suddenly much greater. Originally, Brother Li thought that at least if he didn't win this lawsuit, it would be a draw, but he never expected that he would still lose. The lawyer at the Difu Bank said that the evidence was insufficient and did not admit that the videos circulating on the Internet were released by the Difu Bank. Where is the lawyer hired by Brother Li is cowardly and does not dare to talk nonsense, for fear of offending the prefectural bank, Brother Li is so angry that he really wants to go up and smoke him.
Due to the strength of the opposing lawyer, the court announced on the spot that Tianting Bank lost the lawsuit, but he didn't know that the local government bank had also secretly bought off many people, and Brother Li did not have any powerful friends in this legal field, so he was defeated, and Brother Li had no need to appeal again.
But all of this is really enough, Brother Li's purpose has been achieved, even if the lawsuit is lost, the eyes of the masses are still bright, just the investigation results released by the Tianting police, procuratorate, and bureau officials have made many netizens in the three worlds talk about the Difu Bank, and all of a sudden it is to push the Difu Bank to the cusp, many people are very angry, and feel that the Difu Bank slanders the Tianting Bank, and the netizens are used as monkeys, and they immediately began to tear up the Difu Bank. And Tianting Bank lost the lawsuit, and it was also sprayed in various ways, saying that someone must be making trouble behind the scenes.
Under the strong pressure of this public opinion, the wealth management purchase volume of this local government bank has dropped dramatically, and the market share of nearly 50% has dropped to 30%, and the market share of its various businesses has also fallen like crazy.
The top management of the Difu Bank was furious, and they never thought that they would be successfully counterattacked by this Heavenly Court Bank, so they had to hold a meeting to discuss countermeasures.
This also means that Tianting Bank was suppressed by Difu Bank, Tianting Bank defeated Difu Bank and successfully counterattacked Difu Bank, and it also relied on Toutiao to obtain successful brand marketing. Brother Li saw that the momentum was good, and he hurriedly pursued the victory, and Tianting Bank's Chang'e Wealth Management entered the Three Realms financial management market.