Chapter 90: The Movie Sells
The box office on the third day was 2.23 million yuan, and it has exceeded 5 million yuan in the first three days. Pen, fun, and www.biquge.info
It began to fall on Monday, but it did not fall below 1 million, and on the second Sunday, the box office officially exceeded 10 million yuan. Many people dared to be surprised, even China Film didn't expect such a high box office. They also thought that this movie was well made before, but at that time it was estimated that the maximum was 8 million yuan. How much is 8 million? 8 million is actually a very profitable movie.
The production cost of the film is 1.6 million, plus the publicity fee, etc., it is generally 3 times the cost to start making money, and the 3 times of 1.6 million is 4.8 million, that is to say, if the box office is 8 million, then the profit will be 3.2 million, and a movie can earn 3.2 million It is already a very profitable movie, you must know that this is a small-budget movie, 3.2 million is not low, and there will be additional income such as selling to TV stations and foreign copyrights. But now that it has been released for 11 days, it has exceeded 10 million box office, no matter what the box office is, this can already be regarded as a very successful movie.
It's just that the latter ones shouldn't have such a high box office as the front, and few movies can reverse the fall. Generally, the box office is high in the early stage, and it continues to decline later. Besides, "Heroes of Heaven and Earth" will be released later, although the genre is different, there will be no competition, but because of the film schedule, some box office will be shared.
It's just that no one expected that the breakdown rate of "Sleepless Night in the Supermarket" was not high, it had been hovering around 60 and 800,000, and on the 25th day, it broke through the box office of 20 million, which was a result that Zhou Chunwang himself did not expect, 20 million, which can definitely be called this year's box office dark horse. After all, it is very difficult to make so much money with a small-budget movie. And big-budget movies may only take a day or two to earn 1 or 20 million.
For example, a company invites big stars and big directors to make a blockbuster, with a total investment of 100 million yuan, in the early stage of all-weather bombardment advertising, there are big stars and big directors to attract the box office, generally the first week 3 days can almost return to the cost (some just sell advertisements to return to the cost), even if not, the next 10 days feel that the fall is not much, just sell a 400 million box office, remove 300 million costs, the remaining 100 million is enough for everyone to earn a grin. They don't care how badly they are scolded, anyway, they are businessmen, and when they see that the film industry is making money, they all plunge in, and they will leave after a deception. Then do it again next year. So that's why there will be more and more bad movies every year in the future, because the market is starting to prosper and there is money to be made! Just make a film and come out, as long as you have money, all the big stars and big directors are just tools to make money, and then as long as you trick the audience into the cinema in the early stage, they will make the money back in a few days, who cares how fierce you scold. No matter how hard you scold, it's useless, anyway, this phenomenon can't be changed in the past ten years.
However, "Heroes of Heaven and Earth" is not in this category, it is still a good movie, but it was born at the wrong time, and the publicity was not done well, and the box office of more than 40 million in the end was 20 million more than "Sleepless Night in the Supermarket", but it lost a lot of money.
Therefore, the movies released during this period are not necessarily indebted, both films were affected by the immediate aftermath of SARS, one made money, and the other lost money. The reason why "Sleepless Night in the Supermarket" can have such a high box office is that the quality of the movie is on the one hand, and on the other hand, there are no rivals in the same period, but because there are not many movies released, its number of films has increased. You must know that this one in the original world is a multi-blockbuster attack, and the number of films scheduled is not so high.
The final box office of "Sleepless Night in the Supermarket" was locked at 21.3 million yuan, and Zhou Chunwang's feature film debut achieved outstanding results.
And at that time, he took the account sharing method, and his company also participated in the investment, so in the end, he got a lot of money, at least definitely higher than his salary. If you only get paid at that time, it is estimated that it will be about 15-200,000 yuan.
And several main actors will also get a red envelope, and the amount depends on the final result of the negotiation between the two investment companies. However, as actors of Star Pictures, Huang Bo and Wang Baoqiang will have an extra red envelope from the company.
During this period, Du Jie, as a photographer, has signed a contract with Star Pictures, and will become a photographer of Star Pictures in the future. Wang Xing is too, but he can't be a director and shoot films alone for the time being, he can only be Zhou Chunwang's assistant, and there will always be a day when he can direct alone. Ning Hao also finished filming his debut feature film this year, and he has not signed a contract for the time being, saying that he is still considering it. Zhou Chunwang is not in a hurry, anyway, the first investor that Ning Hao will consider when making movies in the future must be him.
There are many famous back students who can study, such as Liu Yifei and Dong Xuan, who starred in "Snow Goddess Dragon" this year, as well as Jia Nailiang and Ma Shu are also famous because of their appearance in "Tang Gefei", and Ning Hao's debut feature film "Incense" has also been praised by many people, but it is still not as good as Zhou Chunwang, who has already released a movie and made money and word of mouth, yes, he is more popular in school than before.
After "Sleepless Night in the Supermarket", some film companies also contacted him, but they either asked him to make a TV series or take on a small-budget movie, or some small advertisements, which he refused. He already has his own plan, if he wants to invest, he can negotiate, and he will not consider taking on other films for the time being.
That's right, he is indeed popular, but he is also a little famous in the circle, and he really can't reach the point where big companies are scrambling to invite him to be a director. However, with a success, when he finds an investor again, it will be easier than the first time, and it will be easier to gain the trust of the other party.
After the movie was released, Zhou Chunwang returned to Beiying to attend class again, and when he was reading in the classroom that day, Senior Sister Dong Xuan called him, and he went out to answer.
"Hey, senior sister, you're so free, call me." Zhou Chunwang said.
"Yes, you won't call me, I have to call you." Dong Xuan said with a smile.
"Wow, you're so popular now, I'm embarrassed to look for you, I feel like I already have a sense of distance." Zhou Chunwang said.
"What do you say, how can I be as good as you, you know how to mock me." If you want to be popular, Dong Xuan is indeed more famous than Zhou Chunwang now, because the TV series "Snow Goddess Dragon" has very high ratings. And the most important thing about the popularity of "Sleepless Night in the Supermarket" is that it is also a popular actor, most of the audience is just an actor, and most of the people who gain fame are actors, but only people in the circle know that it is the director who is more valuable than the actor. Among insiders, Zhou Chunwang's value will of course be higher than Dong Xuan's.
"Where is this sarcasm for you, it's too late for me to envy you." Zhou Chunwang said.
"Alright, I'm looking for you on business. Haven't you been busy lately? Dong Xuan said.
"It's okay, let's see what's going on." Zhou Chunwang said.
"Okay, I'm finally looking for you once, you still have to see what is going on before answering, right?" Dong Xuan said. She is one term higher than Zhou Chunwang, but the two are actually the same age, both were born in 82, but Dong Xuan is more than 20 days older than Zhou Chunwang.
"Okay, it's okay lately, listen to my sister's orders." When she was asked to help shoot "The Days of Vacancy", she agreed without saying a word, and now Zhou Chunwang can only say that.
"That's pretty much it," Dong Xuan snorted and said, "I'm going to attend a banquet in a few days, and I'm going to send a male companion, so you can accompany me then." ”