Chapter 293: Giant Crisis
1989 is a year that all Chinese people deliberately selectively forget, this year the private economy suffered a heavy blow, as if the whole environment has changed overnight, and it is in this context that everything seems a little uncertain, there are still against the direction of the wind to jump down to test the water. Pen ~ fun ~ pavilion www.biquge.info
In July 1989, Shi Yuzhu, a young man from Anhui Province whose face was so thin that he only had a pair of big glasses, did not know which tendon prompted him to return to Shenhai City, where he had studied soft science management for three years.
Shi Yuzhu, who came to Shenhai City alone, in addition to the 4,000 yuan he borrowed, and then the M-6401 desktop typesetting and printing system software that took 9 months to develop, but his ideal and ambition is to realize the entrepreneurial dream of creating "China's IBM" in Shenzhen.
People can't believe that it is this scholar who is almost wooden and almost wooden who is staging one legendary story after another in the entrepreneurial history of China's private enterprises.
Shi Yuzhu, born in 1962, is a native of Huaiyuan County, Anhui Province. In 1982, Shi Yuzhu was admitted to the Department of Mathematics of Zhejiang University with the first grade in the county, and after graduation, he entered Shenzhen University and became a graduate student of the well-known scholar Yang Jike.
At the beginning of 1989, he completed the defense of his master's thesis and graduated from the graduate program of the Department of Soft Science Management of Shenzhen University. In July of the same year, he resigned from public office, and in August, he and three partners contracted the computer department of Tianjin University Shenzhen Science and Technology Industry and Trade Development Company with only 4,000 yuan, so that M-6401 was introduced to the market, and the giant business began to take off.
How to make your own technology quickly recognized by the market and turn it into profit. Shi Yuzhu decided to "gamble", he took advantage of the time difference between "Computer World" advertising first and then collecting money, and decided to make an 8,400 yuan advertisement, "M-6401, a historic breakthrough".
Thirteen days later, on August 15, he received three remittances totaling 15,820 yuan in his bank account for the first time. By the end of September, Shi Yuzhu used this method of advertising first and then paying, and obtained a return of 100,000 yuan, and in the face of the first profit, he simply put all the money into advertising, and four months later, M-6401 made him a millionaire.
Shi Yuzhu, who earned the "first pot of gold", plunged into two student apartments of Shenzhen University in January 1990, and in addition to buying instant noodles downstairs once a week, he spent 150 **** nights in front of the computer.
This time, he came up with the M-6402 word processing software series products. But when he returned home full of joy, all the furniture in the house was gone, and his wife, whom he hadn't seen in months, was gone.
Shi Yuzhu, who has capital and new technology, is determined to set up a company of his own, because he cannot be registered in the deep sea, so he has to run to Zhuhai, this 1.80 meters tall, and less than 120 pounds of weak young man, actually gave his new technology company a loud name - giant.
He declared: "The giant is going to become the IBM of China, the giant of the East." ”
In April 1991, Zhuhai Giant New Technology Co., Ltd. was registered and established with a total of 15 people and a registered capital of 2 million yuan, and Shi Yuzhu served as the general manager. In August, he invested 800,000 yuan to develop the M-6403 Hanka on the market, and in November, the sales of M-6403 Hanka jumped to the first place of similar products in the country, beating companies such as Lenovo, Sitong and Peking University Founder, with a profit of 10 million yuan.
By the end of 1992, Giant relied on this product to achieve a profit of 35 million yuan. Subsequently, Shi Yuzhu successively developed Chinese handwriting computers, Chinese laptops, Giant faxes, Giant Chinese electronic cash registers, Giant financial software, Giant antivirus cards and other products.
By the end of 1993, Giant Group achieved sales revenue of 3.6 billion yuan, profits and taxes of 46 million yuan, and became the most powerful computer private high-tech enterprise in China. At this time, Shi Yuzhu also won great social honors, and many leaders of China went to Giant to inspect and wrote inscriptions to give support and encouragement to Giant Group.
In 1995, Giant Group obtained the DTP of Lu Hao's desktop publishing system, and Giant's position in the Chinese IT industry became even more difficult to shake.
However, Giant's sales have not reached a new high, because with the improvement of computer configuration, Giant's fist product M-6403 Hanka has become a obsolete product, and if there is no desktop publishing system DTP to support the field, Giant's crisis has long appeared.
However, the crisis was only covered up, not gone, it was hidden inside the giant like a bomb, and it would be detonated anytime and anywhere.
"Ringing ringing!"
"The phone number of Zhuhai Giant Group, he said his name is Ge Tian."
Lu Hao rubbed his brows, it was time to come or come, it seems that his desktop publishing system DTP has not changed the fate of the giant, Shi Yuzhu is still too radical, he is still beaten down by money.
"Brother Ge, hello."
Lu Hao's voice on the phone was very relaxed and kind, which made Ge Tian secretly relieved, they didn't misread Lu Hao, Lu Hao is a trustworthy person, he said in a deep voice, "Lu Hao, I made this call to you without telling Mr. Shi, he doesn't want you to know now, he still wants to hold on a little longer." ”
"And what's going on with you giants now?" Lu Hao asked.
Ge Tian sighed and said, "Those who have the ability have already left, and those who have no way out for the time being are left, and now Mr. Shi is the only ones who can really help him, and we are the old brothers who started a business with him." ”
Lu Hao said, "You guys did the right thing! ”
Ge Tian gradually became a little excited, "Thank you, we didn't leave when Mr. Shi was in the limelight, and we can't leave now, our brothers have already decided, no matter what Mr. Shi is, we will be with him......"
Lu Hao said seriously, "I understand, I know the situation of your giants, I also understand Mr. Shi's mood at this time, and I also understand why he doesn't want to call me, but I am still the one you know, and I will not forget your help to me at the beginning." ”
Ge Tian said happily, "Lu Hao, then I'll get straight to the point, can you Haohai support us with some funds?" ”
"Can't!" Lu Hao replied very simply.
"Lu Hao......" Ge Tian's voice choked, "If even you don't lend a hand, our giant will be completely hopeless." ”
"Who says I won't help?" Lu Hao said with a smile.
"That's ......." Ge Tian was surprised.
Lu Hao said, "Let me ask you, even if I give you funds, do you think the giant can be completely saved?" ”
Ge Tian was silent for a while, and then said depressedly, "It's hard to return, it's no longer a problem that money can solve." ”
"Don't tell Mr. Shi about today's phone call, you have to take care of your home, I will arrange for someone to come over as soon as possible, and I will notify you when I come up with a plan."
Lu Hao thought about it after speaking, and then said, "Let's talk to Mr. Shi frankly, when the judgment continues, you will suffer from it, I have only one piece of advice, that is, immediately declare bankruptcy, reduce losses as much as possible, and reduce debts."
There is another suggestion, that is, you accompany Mr. Shi to find a place with beautiful mountains and rivers to adjust for a while, and I will wait for Mr. Shi's call to call me.
In the end, you tell him that the earliest banner of China's private enterprises will not fall, he will still stand up, and he will still be a trend-setter. (To be continued.) )