“…… We have contacted the senior management of Huaxia Huayu Technology Chip, but their answer is very official, and it is probably the same as what their chairman said at the press conference. www.biquge.info will not provide chips to any manufacturer in the alliance for at least one year, nor will it provide authorization for the chip instruction set and core architecture, which means that it is impossible for us to use this technology in our own products for at least one year......"

Sitting in the conference room of the Samsung Electronics headquarters building, Gao Dongzhen listened to the report of his business executives with a blank face. As an executive who has been promoted from vice president to president of Samsung Electronics for less than half a year, you can imagine how entangled Gao Dong is at this time.

You must know that Gao Dong can really replace his predecessor - Shen Zongjun, who has successfully launched the Galaxy series of smartphones and made outstanding achievements, in addition to relying on his qualifications and ability, the more important reason is that under the leadership of Shen Zongjun, Samsung's mobile phone market share has declined for the third consecutive year. Who made Samsung's chairman seem to have little patience.

Of course, Gao Dongzhen is still very capable. At least in the six months since he took office, the market share of Samsung's mobile phones has improved, especially in the North American market, although Samsung's high-end products have not been able to compete directly with Apple, but have eaten away at a lot of the market share that should belong to Apple. Even forcing Apple, which has never made large-screen mobile phones, to launch the Plus series is enough to prove the threat that Samsung brings to Apple.

However, this good day has not been a few months, and the press conference of Huayu Technology chips directly negated all his achievements all the time.

What product features will Samsung's mobile division use to compete with Apple, Huawei and Xiaomi? Big screen? No matter how big you make the screen of your phone, can it be bigger than 29 inches? Samsung Electronics' display is indeed OK, but does anyone dare to buy a mobile phone screen that you make it so big?

Then there is only a price war, but in terms of price, there are various mixes in the mobile phone market, and the price war has already been broken, and everyone is already close to the cost of playing. Many manufacturers rely on pre-installed software on each phone to survive, and Samsung, although a little better, has also been overwhelmed by the price war.

If the price continues to be reduced, does Samsung Electronics' mobile wireless division really have to exist? It's better to help other companies do OEM to make money. At least make sure you don't lose money. Now Samsung mobile devices are likely to be doomed to lose money when they are produced. Because after experiencing 3D virtual applications, how many people still use applications with flat screens?

At that time, even those app developers will probably downplay the pre-installed market of this old-fashioned smartphone, right? After all, there are no more mobile phones, and who wants to pay to pre-install their own apps on such an old-fashioned smartphone with no future?

All in all. Samsung Electronics' technology is lagging behind, and it is not a little bit behind, and the next market reshuffle will be a difficulty, which is related to the survival of Samsung Electronics' mobile wireless division. That's not an exaggeration.

Think Nokia, think Motorola. These are all the world's big brands that can make the industry tremble when mobile communication equipment was just emerging, but it is not that it has not stepped on the pace of the times, and the technology has not been improved, and there are still a few people who remember these brands.

Especially Nokia. It has been reduced to the point where it can only be seen in the lowest-end elderly machine market. You must know that Nokia was the number one brand in the feature phone market back then, and its status in the industry was similar to that of Apple now, but now how many people still remember their Symbian operating system?

In this era, not making progress means regression, and it means that it will be eliminated by the market at any time.

"Smecta! Damn Chinese people, no wonder they sold us a year-old DG smartphone operating system license at a 20% discount, what is the use of this mobile phone system that does not support virtual display now? It's fraud, Smecta! Before Gao Dongzhen could speak, a vice president next to him shouted angrily.

The one who opened his mouth to complain was Fei Yan, vice president of global marketing at Samsung Electronics.

There is a reason why he is so angry, and this contract with Huayu Technology is signed by him personally. Now it seems that this contract that saved Samsung Electronics nearly $40 million is a complete pitfall! Seeing that the products can't be sold, why do you need such a backward system? This licensing fee is not cheap, hundreds of millions of dollars. When the time comes, the VIP at Samsung headquarters will be responsible, and who will be the scapegoat?

"Alright, Figil, now is not the time to discuss this.

We must find a solution to this crisis as soon as possible. Gao Dongzhen said with a serious face.

This is obviously not the time to pursue responsibility, at this time Gao Dongzhen is also a bag, and the Huaxia people do not even consider licensing their technology. If you just don't sell Samsung chips, Gao Dongzhen can still understand, maybe this is the reason why the supply chain of Huayu Technology chips is insufficient at this time, but he doesn't even want to sell the authorization, which really holds the lifeblood of Samsung.

Could it be that Samsung Electronics has completely withdrawn from the mobile smart product market this year? Well in this era of rapid change. Who will remember Samsung's products a year from now? Is it like Nokia, and focus on the lowest-end elderly machine market in the future? Anyway, Samsung is very handy in producing large-screen mobile phones, and is changing the resolution to make the font larger. Proper Friends of the Elderly.

Of course, in terms of cost, it is estimated that there will be a loss in this year, right? You must know that Samsung Electronics' annual investment in R&D is calculated in tens of billions of dollars......

So when Gao Dongzhen said what he just said, no one said anything for a long time.

How to fix it? If it is a marketing problem, we can still discuss one, two, three, but now it is a comprehensive backwardness in technology. And innovative technology can't just sit here and discuss it.

"Okay, I understand, I will call the chairman, suggesting that Samsung Electronics will not invest in new smart mobile devices in the next six months, temporarily withdraw from the wireless mobile terminal smart product market, shrink the entire industrial chain, maybe a Samsung mobile phone era has come to an end, of course, the final result is subject to the resolution of the board of directors, before the resolution is issued, please also pay attention to confidentiality, do not cause panic in the enterprise, you are good at yourself, now the meeting is dismissed!"

Gao Dongzhen did not name anyone to give his opinion, but suddenly said such a thing after everyone was silent for a long time.