In the chairman's office of DreamWorks Video, Luo Feng sat behind a large round table and listened to the reports from the managers of various departments, in front of Luo Feng was a cold professional woman Zhou Liya, this is the manager of the company's operation department, he personally recruited into the company, if the company's senior management is the old man, it is not conducive to his mastery, so the three newly established departments are recruited outsiders. Pen "Fun" Pavilion www.biquge.info

Zhou Liya, 32 years old, graduated from Harvard University in the United States, has experience as a senior executive in a listed company, was dug up by Luo Feng with a lot of money, in addition to the salary due, there are millions of additional salaries paid by Luo Feng, which is actually the CEO candidate Luo Feng wants to find, his identity determines that it is impossible to stay in the company all the time, and he is outstanding because of his own knowledge, not management ability, and professional things still have to be handed over to professional people to manage.

"Boss, the company only has two million funds left on its books now."

"Boss, the copyright department has bought and found tens of thousands of TV series and films."

Luo Feng nodded, "The copyright department is doing a good job, but don't stop this work, although the company does not have the funds to purchase a large number of popular dramas, but the old films must be sufficient, our company's main focus in the early stage is nostalgia, so that people who want to watch old films can find everyone's childhood memories here, so the old films must be sufficient." ”

In fact, Luo Feng's strategy is very correct, a player with sufficient film sources will attract attention, and the price of the hit TV series is too expensive, it costs tens of millions to buy a TV series, so you can only get rid of the ideas that you shouldn't have, you have to go step by step, and you can't become a fat man in one go.

"The next most important impact is to build awareness of our company."

Zhou Liya is the manager of the operation department, and she is responsible for the company's specific business promotion, "Boss, if you want to make the company's reputation as soon as possible, you don't care about spending a lot of advertising money and looking for celebrity endorsements." But the company's finances were already in a hurry. ”

"Don't worry about money, I'll invest another amount of money in the company."

"This money can only be regarded as you borrowing the company, otherwise it will have an impact on the development of the company, and once there is a problem, you will not be able to solve the problem at all."

Luo Feng nodded, understanding that what Zhou Liya said was right, "I will inject 20 million funds into the company first, and as for celebrity endorsements, I don't need to find someone at all, aren't I here?" Think about it, I've only been an endorsement for BMW since my debut. ”

Zhou Liya didn't care about the arrogance in Luo Feng's words, thinking in her heart that her little boss was really rich, and she easily took out another 20 million, but she didn't know that this was really Luo Feng's last savings, and this was still the money that the Xianxia crew had only after settling the final payment. There are also celebrities who open companies, and it is not a problem to pay attention, but idols' things will definitely be accepted by fans.

"Then boss, how are you going to publicize it?"

"I will personally go into battle to shoot an advertising video, and then the advertising will mainly be voted for a station on Hunan Satellite TV, buy it for a week, and ask the water army to hype it up on Weibo and Tieba forums, remember to focus on our nostalgic theme. I'm sure it's going to be a storm of topics. ”

"But where does the topic come from?"

"Of course it's my advertisement."

"You also write ads?"

"Just kidding, what can't I do?"

Why did Zhou Liya suddenly have an urge not to deal with her boss, of course, it was because she didn't know Luo Feng, otherwise she would know that everything was possible in Luo Feng's hands.

On the third day of the first month of April, an advertisement was officially launched on Hunan Satellite TV, and the beginning of the advertisement was a girl walking around the workplace, and the contemptuous eyes of others were immediately accompanied by her swaying body, and in a blink of an eye, the girl was staying up late to work. A narrator suddenly sounded: You only smell my perfume, but you don't see my sweat.

..........

In the end, many photos of ridiculed people were smashed by Luo Feng's punch, and black and white fragments flew, reflecting Luo Feng's bandaged hands and dashing back.

This advertisement is on fire, it is popular on Weibo, and everywhere at work is talking about Luo Feng's advertisement that I speak for myself, the advertising words seem to be writing about Luo Feng himself, but in fact he is writing about everyone, that sentence seems to pierce people's hearts, so that people can't help but savor and taste again.

You only smell my perfume, but you don't see my sweat; You have your rules, I have my choices; You deny my present, I decide my future; You laugh at me for having nothing and not worthy of love, and I pity you for always waiting; You can despise our youth, and we will prove whose time it is. Dreams are destined to be lonely trips, and doubts and ridicule are indispensable on the way, but so what? Even if you are covered in bruises, you must live beautifully. I am Luo Feng, and I speak for myself.

This passage became popular, speaking the hearts of countless people, and with Luo Feng's expression and posture in the commercial, he conquered countless people! Luo Feng's fans are crazy, how can my male god be so handsome? That tone, that look, oops, I felt like I was going to die.

This atmosphere of my endorsement for myself quickly spread throughout the entertainment industry, forming a unique Luo Fengti. And Zhou Liya said that there is no need to buy the water army at all, I don't know how many people spontaneously quoted, at first she saw the finished product of the advertisement and felt good, but she didn't expect it to be so good, she suddenly wanted to check her boss's information, a simple star can't do such an excellent marketing case!

The huge publicity effect has made countless people pay attention to DreamWorks video, this so-called nostalgic video playback software has entered the eyes of countless people, and the effect of excellent advertising cannot be ignored, such as OPPO and vivo mobile phones with crazy sponsorship of variety shows, inviting popular stars to endorse, making it quickly accepted, and sales are rising.

And the DreamWorks Technology Department also gave the most intuitive data, the number of software downloads has exceeded three million, which is only two days, and the number of downloads is still rising, and DreamWorks Video will give a month of VIP to newly registered users, the early stage is to expand popularity to attract popularity, and then it is a huge reputation to attract users.

As for newly developed functions such as complaining, such as social circles, Luo Feng will not launch them all at once, after all, DreamWorks is still a nascent company, and the users are not yet stable, once new technologies appear to learn and imitate other players, DreamWorks' advantages will be gone, so the safest way is to launch a new feature every once in a while, and steady and steady is the king.

When everyone is smiling, I'm afraid that Luo Feng is the only one hiding in the office and secretly sad, it's just a week's advertising money, it cost eight million, my mom, this is still giving me face, why don't you grab it! Luo Feng suddenly felt so sad for a moment, when would he be able to return to his roots! (To be continued.) )