Chapter 34: Reactions from all sides

"President Sugiyama, this is the sales data for this issue. Pen, fun, pavilion www. biquge。 info”

"Okay, just put it there."

Shuichi Sugiyama, the editor-in-chief of Shonen Magazine, has been a little upset lately, and in a place where no one else can see in the office, he is distressed to apply hair growth spirits to his hair.

The hair is getting less and less, and it looks like he's going to turn into a bald uncle soon.

He sighed and sat back at the back of his desk, looking at the sales report, which was the source of his distress.

As one of the pillars of the magazine, Mr. Beidalu suddenly said goodbye! Although Beidalu is only an intermittent comic version of the novel adapted in "Juvenile Magazine", such a loss of a quasi-writer is a pressure that he can't bear as the editor-in-chief of a juvenile magazine.

As soon as he thought of this, he hated the elementary school hall that poached the teacher of Kitaji, and cursed Sakamoto Sakamoto every day at home.

You don't have to look at it to guess that the sales of this issue must be falling off a cliff. The sales of "Shonen Sunday" suddenly rose, and the difference between the two magazines was only more than 100,000, and now it seems that the goal of competing for the first magazine in the manga industry has moved away from Kodansha.

Rubbing his brows, he still picked up the report.

Hey?

Didn't our magazine sales drop too much?

He was overjoyed, and the news from the spy that the sales of "Young Sunday" had also decreased by 5,000 copies?

Now you can have an explanation for the president! He excitedly called the secretary and ordered: "All personnel above the team leader level come to the meeting!" Immediately! ”

In the conference room, he happily distributed the sales data to his subordinates, and then asked:

"Can anyone analyze why our sales have only dropped so little? And the Shogakukan published the new work of the traitor on Kitaoji, but the sales also declined? ”

The atmosphere of Kodansha is more liberal than that of Shogakukan, and Shuichi Sugiyama is very good at listening to the opinions of his subordinates, and Sakamoto Takuma are two types of leaders.

One editor raised his hand and said, "Could it be that Mr. Beidalu's style is not suitable for their readers?" ”

Another screenwriter shook his head: "Probably not." This only shows that their sales are declining, but it doesn't explain why our sales are only a little bit lower. ”

Everyone discussed it with a lot of mouth, and in the end, they came to a somewhat unbelievable conclusion:

The stimulating effect of the North Road on sales seems, maybe, probably...... Not so obvious?

Could it be that the long-standing strategy of using heavy sums of money to write novels by famous authors is actually not working?

This fact is a little difficult for everyone to accept.

Just like in China, a few decades ago, children's books were also very fond of asking famous people to write about them, but few people explored what works young people really liked.

Suddenly, someone said: "Maybe Peking University is passing by?" ”

Although this point of view has some sense of shirking responsibility, everyone still nods their heads and praises frequently. No one wants to admit their incompetence, and since it's not their own problem, it's definitely someone else's problem.

Shuichi Sugiyama was not satisfied with the outcome of the discussion. It was his idea to hire Beidalu as the master author with a high salary, but now isn't it saying that he has a problem with his grasp of the market?

Success is also the market, defeat is also the market. The market is a mystery, and every few years, readers' tastes are flipped, and Shonen Magazine, which started as a sports comic, still can't catch up with Shonen Sunday, which focuses on emotional comics.

"Shonen Magazine" has been able to stand for so long, not because of how good he is, but because the competitors other than these two are too bad.

"Since Beidalu does not represent the taste of young readers, who can tell me where the current market direction is?"

Everyone, you look at me, I look at you. No one answered this question.

Shuichi Sugiyama doesn't count on it, if the market is so easy to catch, then everyone can get rich.

At this moment, a person raised his hand weakly: "That...... My little niece told me last week that a new magazine is trending in schools right now......"

Shuichi Sugiyama looked like the man, and it seemed that he was an editor who had just been promoted to team leader two months ago. He thought for a moment and asked, "What magazine?" ”

"It's like 'Shonen Jump', it's an all-comic magazine, and it doesn't publish novels, so the price is relatively low." "But the only serialized manga in it is very well drawn, and my little niece is very obsessed with this new work." I think this new type of magazine, as well as this author, has great potential. ”

Someone interjected, "Which publishing house is it?" ”

"Uh...... It's Shueisha. ”

When everyone heard this, they all laughed: "Shueisha? Isn't that the loser's concentration camp of the Shogakukan? How can the work of a loser be so exciting? ”

Shuichi Sugiyama didn't laugh with everyone. Shueisha is abolished again, and it is also the second echelon of the Shogakukan. He was silent for a moment, stopping his men's laughter and asking, "Did you bring that magazine with you?" ”

The man scratched his head embarrassedly: "I brought it, thinking that maybe everyone would be interested, I went to buy a copy, but it was out of stock everywhere, and in the end I let people from my hometown buy it in the countryside." ”

The editor took "Shonen Jump" out of his briefcase, and Shuichi Sugiyama took it and flipped through it, his brow immediately furrowed. He closed his book and lay in his chair with his eyes closed.

Seeing the editor-in-chief's style, everyone knew that it was his habit of thinking, and immediately shut his mouth, not daring to disturb the editor-in-chief.

After a while, Shuichi Sugiyama opened "Shonen JUmp" again, carefully read "The Biography of Eunei" page by page, and then exhaled a long breath and motioned to the secretary to circulate the magazine to everyone.

The first editor who touched the magazine exclaimed, "Wow, what a great style!" It turned out to be a full-scale character? I can't see the shadow of Tezuka at all! ”

"And this battleship! It's so imaginative, the battleship cannon is really bigger than the robot war! ”

"Love Luo Wuyong [middle]? What does this stiff kanji mean? But it sounds pretty handsome......"

Someone flipped to the final pricing page, looked at it and shouted, "Is there a mistake!" It's only sold for 18 yen, so is it selling at a loss? ”

After the magazine was circulated in everyone's hands, Shuichi Sugiyama clapped his hands and quieted everyone down.

He slowly arrived: "Ladies and gentlemen, you have seen it too. This new magazine is very threatening to us! No, it should be said, is our number one enemy in the future! ”

"Wouldn't it, editor-in-chief, look shoddy, and not compare to our beautiful magazines?"

"But it's cheap." Shuichi Sugiyama: "In order to control costs, they used recycled paper for printing, and although the masthead color pages were printed on coated paper, they used the method of serializing one page of advertisements one page. Their positioning is very accurate: treat magazines as fast-moving consumer goods, and after reading them, you can throw them away without any distress! ”

Listening to what the editor-in-chief said, everyone reflected, and some people even walked over and touched the paper of the magazine, shivering, in order to pursue cost reduction, it has reached such a point?

Everyone understands the truth that bad money drives out good money. The favorite thing in the market is always high quality and low price.

Everyone suddenly figured out that "high quality" does not refer to how beautifully the printing is, but to the content that goes to Chengdu.

Then take a look at our beautiful magazines...... It's really dangerous!

Thinking of this, everyone has sent sycophants to the editor-in-chief who can see this.

"Everybody's got it, right? When I saw this magazine, my first reaction was, we are outdated. Shuichi Sugiyama shook his head, his face serious, "Now, who buys electrical appliances and pays attention to the warranty period of electrical appliances?" If it's all used up, throw it away. The magazine of the new era should also be positioned in this way. Behind this magazine, there are masters. ”

Everyone was silent, everyone watched TV, but no one thought of their profession from the recent news, and was preempted by a non-mainstream publishing house, and everyone felt that they couldn't get over their face.

"We also study Shonen Jump, no one objects, right? No? Okay, so in the next few months, we'll stop all the serialized novels in our hands, ask for more comics, and gradually turn to full comic serialization. Ono will contact the publishing house again and stock up on a batch of recycled paper ......"

Osamu Sugiyama began by issuing an order laying out the workload for the next few months. Transformation efforts can take months, if not a year, to complete.

Everyone sat upright, and they couldn't help but feel pity for the novelists who had managed to get a serialized place. In the new round of market segments, these authors are all victims, and they can only compete with newcomers again.

As for the famous artists, they have all signed long-term contracts, and the serialization of novels is not to stop when they want to, but to reduce the number of publications as much as possible. Therefore, it will take several months for the revival of "Shonen Magazine".

"Fortunately, the teacher was poached, so I don't have to give him liquidated damages." Someone rejoiced.

The others also nodded in agreement, otherwise according to the character of Beidalu who doesn't see rabbits and don't scatter eagles, if you don't knock tens of millions of liquidated damages, it won't be called Beidalu.

"Everyone understands what they do, right?" Shuichi Sugiyama took a sip of water and gave the last order, "The next most important thing is to find the author of this "Legend of the Galactic Heroes"! This style of painting is likely to lead a new trend! No matter what the cost, be sure to dig him up at Kodansha! Whoever digs him, I personally promoted him to deputy editor-in-chief! ”

Hearing that his boss had given such a heavy reward, everyone present was short of breath, determined to activate all their relationships, and scrape the ground to find out this guy named Ai Luo Yongwu.

---

"Sakamoto, what do you think?"

As the editor-in-chief of "Shonen Sunday", Sakamoto is being questioned by the president of Shogakukan.

In the large and bright office, the president sits in a leather chair, and Sakamoto stands respectfully at his desk, holding sales data that is more detailed than Osamu Sugiyama's during the week.

In three days, 50,000 sales were sold, which is the data I got last time.

"Compared to the millions of sales of "Shonen Sunday," this is just a drop in the bucket." Qi Ma replied lightly. "However, the problem is that only so many were printed in the first batch, and judging from the feedback of dealers around the world, readers have a very good evaluation of this new form of magazine with good quality and low price. It's still far from the real bottom line of the market. ”

The president flicked the ash of his cigar: "What does this mean?" ”

"The market, I'm afraid, will have to be subdivided again. All-comic magazines may be the new king of the market. ”

Sakamoto Tsushima analyzed with her own professional vision that in the face of her top boss, she did not dare to have any adulteration.

"You're the editor-in-chief, how do you do your magazine. I don't need to talk too much. The president snorted, "I only care that the Jiying society will not get out of control." After all, there are quite a few people there, all of whom have lost the struggle, and if they come back, I'm afraid it will make me sad. ”

"What do you mean?"

The president pointed to the data report in her hand: "A week has passed, and the printing house is desperately working overtime to print, but the new sales data has not been sent for a long time. ”

Sakamoto Tsushima's body was shocked, "I'm afraid this is a bad sign......"

Shueisha, which has always been an accessory, seems to be rising this time. If she were the president of Shueisha, she would have made such a decision. With fist products, I am afraid that when the sales volume reaches 300,000 to 500,000, with enough hematopoietic function, it will apply to the headquarters for asset separation.

No one wants to be a second-class citizen.

"No matter what, we must not let 'Young Sunday' lose out in the competition. This is true for both the bright and dark sides, and I and many others have your back. Do you understand? ”

"Yes, I see." Akima bowed respectfully.

Suppress and poach in channels and distribution, find out the secret of the hot sale of "Shonen Jump", and then take advantage of the other party's surprise to innovate themselves.

The only problem is that ...... editor-in-chief of "Shonen Jump", but his old partner is also familiar with this set......

When Sakamoto was about to leave, he suddenly heard the president say again: "That Chinese author, you didn't handle it very well." ”

She was immediately covered in a cold sweat, and when she was panicking, she saw the president waving his hand: "Forget it, it's not something that people of your level can get involved in...... I thought that I could stop him by putting him on the blacklist, but I didn't expect him to succeed. I knew that he was so talented, I really shouldn't have offended him. ”

The blacklist matter, the president of the company also contributed?

Qima was in a cold sweat, and the president's words to himself seemed to imply that behind the blacklist incident, Kenji Kitaji was not alone?

As if it was just a casual chat, the president extinguished the cigar and waved his hand to the horse: "Okay, you can go out." The manuscript fee of the guy on Beidalu, go to the account of the headquarters, don't offend him at will, after all, he is a quasi-writer. You know? ”

"Yes!"

After bowing and retreating, she didn't let go of her sweater, which was full of sweat and uncomfortable sticking to her body.

Back in the office, she picked up another sales data on the table, and a hint of gloom flashed in her eyes.

Although there is a reason for the decline in its own sales, it is also an indisputable fact that Kenji Kitaoji did not play a role in boosting sales.

spent a lot of money to sign the contract, and the manuscript fee was also sky-high, but it didn't work at all.

"Beidaji...... If it weren't for the president's order, I would have ruined a shameless guy like you! ”

After learning that sales were declining, Beidalu suddenly handed in a large number of novel manuscripts. According to the contract, these manuscripts are probably worth more than 10 million yen.

I couldn't ask for manuscripts in the past, and suddenly I gave more than a dozen articles at once? is a naked method of cheating money, and the appearance is too ugly!

Fortunately, the president decided to let the headquarters make up for this part of the deficit, otherwise there would be such a big deficit, wouldn't he be saying that he doesn't know anyone? This is a fatal wound for editors!

"Choose the North Road and give up that Chinese. Am I really doing something wrong? ”

According to the grapevine from Shueisha, the idea of the all-manga magazine was based on Li Shanhe's opinion. And as a pillar serialization, it is also his "Legend of the Galactic Heroes".

I knew that it would become like this, and I said that I shouldn't have listened to Beidalu at the beginning, and offended the other party to death. Now, in turn, she has to pick up people's teeth and reform her own magazine, which is simply an insult to her professional level!

"No, I haven't lost yet! I never throw in the towel! Sakamoto stood up suddenly, the report in his hand clutched, "Shueisha is still a subordinate branch of Shogakukan. Either way, I'm going to get it under control! If I can't be the first, then I have to be the second! ”

"No matter how big the price is, I will not hesitate to do it!"

---

More than 4,000, count it as two watches, lazy to score.