Chapter 031: I'm going to make you a legend (10)
At half past one in the afternoon, Chu Yiqiu entered the company's public relations department with a cold face and convened a meeting of all public relations personnel. Pen, fun, and www.biquge.info
The moment the conference room was closed, Chu Yiqiu grabbed a stack of documents on the table, threw them on Wu Dali's face with a snap, slapped the table and scolded: "Aren't you a famous public relations manager?" Didn't you pat your chest and promise me that you would calm things down for me? That's what you gave me...... It's a good answer, the platform was originally only one point black, and now you have become ten percent black for my public relations, you are really capable. Waste, rice bucket ......"
All the employees were silent, their faces were hot, and no one spoke with their heads down.
Wu Dali opened his mouth, wanting to justify, but felt that there was really nothing to justify.
I misjudged the essence of this matter.
I originally thought that this was just a small incident of suppressing the small anchor and causing a backlash from the other party, but with the financial and material resources of the platform, this kind of thing can be settled without much effort.
But now it seems, it's not that simple.
At least the singing Keer is by no means a small anchor, there is a powerful force behind her pushing her.
In fact, there is nothing wrong with his critical public relations handling method, and the key point of this incident is whether the singing Keer is innocent or not.
I hired an online water army and invited well-known media people to publish comments criticizing the singer-loving Kerr, with only one purpose, that is, to maintain a high degree of consistency with the platform announcement and splash dirty water on the singer-loving Kerr. Whether she's innocent or not, she's going to get dirty.
As long as the singing Kerr is dirty, then any handling decision of the platform is selfless, righteous and awe-in-awe, and infallible.
This is like a celebrity cheating, being caught by the paparazzi media, and her image and reputation are in danger, but as long as her husband is pulled into the water in the public relations process, and domestic violence, bad gambling and the dirty water of raising a mistress are splashed on her husband, then her cheating behavior is excusable, and if it is handled well, she can also turn the spearhead of public opinion to her husband.
This is a routine of critical public relations handling, and there is nothing wrong with it.
But my mistake was to underestimate or I didn't expect that there would be someone behind the singer-loving Kerr, and the other party obviously wanted to use this matter to make the singer-loving Kerr's popular.
So much so that the two public opinion attacks launched by himself were recognized and defused by the other party, and the other party not only defused them, but even used their own moves to attack themselves in turn.
Now it has become a network operation for the other party to use the Doudou platform.
This is like some unknown Internet celebrities who always like to tie up with some superstars and deliberately expose scandals, all of which are using people who are more famous than themselves to achieve the purpose of becoming popular.
The singer-loving Kerr was originally just a small anchor and was not well-known, but now, she tied herself to the Doudou platform, creating a public opinion image that the Doudou platform was suppressing her and bullying her, which is undoubtedly borrowing the fame of the Doudou platform to attract media attention and then achieve the purpose of becoming popular.
The person hiding behind her is definitely a master, and in guiding public opinion, the other party is obviously more clever than herself.
Thinking of this, Wu Dali felt a little frustrated, the duel in the shopping mall is not like a martial arts fight, there is a sword and a sword fight, but when it comes to treacherous and insidious, it is more cruel than a martial arts duel.
If he had known that the opponent was not Ke'er, who loved to sing, but the mysterious power hidden behind her, Wu Dali believed that he would never make a rash move.
But now it's too late. If you take two stinky moves, as long as the opponent is not a fool, you will never have a chance to turn the game around.
Now, the loss is certain, the difference is just a beautiful loss or an embarrassing loss.
"Boss, the matter has come to this, it's useless for you to get angry, the top priority is to take the Doudou platform out, and you must not let the image of the platform suffer losses because of this"
"This Weibo has scolded the Doudou platform as a pit, why don't you let the platform's image be damaged?" Chu Yiqiu didn't have a good tone.
Wu Dali said: "Boss, things have not yet reached the point of no return, there is obviously someone behind the singing Kerr, I didn't find this before, so that the other party took the truth, but now I know, then I will never play stinky chess again."
The other party is obviously using the reputation of our platform to achieve the purpose of promoting the popular and singing Kerr, at this point, we have lost the lead and can't stop it, because the boss also knows that the singing Kerr doesn't have so many stains, all her stains and dirty water are all splashed on her by us, and the other party is precisely because of this, so she is not afraid of making things bigger.
If we can't take the platform out first, then it will confirm the public opinion impression that our platform deliberately suppresses female anchors, and if the platform suffers from this kind of scandal, then it will affect the investor's assessment of the operation ability of our platform, which will affect the company's development. What's more, if a competitor catches on to such a scandal and operates it, then our company may really be damaged."
"What's your idea?" Chu Yiqiu was a little solemn when he heard Wu Dali say it so seriously.
"It is divided into two steps, the first step is to take the Doudou platform out, the starting point of this matter is actually caused by the competition between Xin'er and Keer, who loves to sing, so it is best to refocus the focus of the incident on this part. I mean push Xin'er out, the sewage of the singing Kerr was not splashed by us, it was splashed by Xin'er, Xin'er was robbed of the list by the singing Kerr because she was not at odds, so she used a ghost trick to splash dirty water on the singing Kerr, and our platform was just blinded, so it caused implication......"
"But how do you explain the announcement on the platform?"
"This is simple, Xin'er is a well-known anchor, and her relationship network on the Doudou platform is also very deep, there will always be one or two high-level people who are bewitched by it and make inappropriate behaviors, but when the company is big, anyone will have it, and one or two people have problems, and it can't be said that the company has problems, as long as you find a scapegoat, you can be fired. In short, in any case, it should not give the impression that our company is deliberately framing the anchor of the platform. Our company protects the interests of the anchor, whether she knows it or not, all the directors of our board of directors, as well as the CEO, all care about the anchor, and will never frame anyone. At this point, it is important to clarify to the public......"
"What about your second step?" Chu Yiqiu's face was slightly red, he naturally knew that there were no high-level platform leaders who were bewitched at all, and it was what he meant to suppress Ke'er, who loved to sing.
"The second step is to show the atmosphere of the platform, since the singer-loving Kerr has suffered an injustice, our platform should naturally give a little compensation. Her live broadcast room is unblocked, and all her tips should be issued immediately, these are all things that should be done, in addition, she has not signed a contract yet, and the songs she sings are still okay, we can take the opportunity to give her a contract with an annual salary of one million, so as to show that our platform attaches great importance to civilian anchors and spares no expense in financial and material resources to cultivate the demeanor of talented anchors. I believe that if these two steps continue, no matter what the impression of the singer-loving Keer on our platform is, the vast majority of netizens will have a re-evaluation of our platform. If we can take advantage of this to invite some anchors on the platform to publicly say a few good words for us, we can even make a PR advertisement for this matter......"
Chu Yiqiu was a little silent, Wu Dali understood what he meant, this is a public relations routine of sacrificing the pawn and finding a scapegoat, which is undoubtedly the best choice for the current situation of the platform.
But the problem is that Na Xin'er has something to do with the big man who can't be said, and she can't just be discarded as a pawn, which may offend the big guy. It was a great feeling of embarrassment for a while.
Wu Dali said: "Boss, the matter only happened last night, we are making a decision now, the processing is relatively fast, we can easily take out the platform, save the company's reputation, but if we wait for the development of the matter, when the truth of the matter is revealed, we make such a decision, it will be a bit of a cover-up." So, don't hesitate any longer, deal with it quickly. The faster the platform reacts, the better it will be for us. ”
"How sure are you that if you do this, you can really take the platform out?" Chu Yiqiu asked.
"Ten percent, I'm sure I will be able to resolve this crisis perfectly"
"Okay, since you are so confident, then I agree, just do as you say" Chu Yiqiu was a bold man, and immediately made a decision, although the big man cannot be easily offended, but compared to the development of the company, the big man is not important.
And that Xin'er is just a^, Chu Yiqiu doesn't believe that the big man behind her will turn his face for her and herself, even if she turns over, she is not afraid, that big man has a problem with his life style, and something will happen sooner or later, so it's a big deal not to serve!