Chapter 105: The ticket seller was knocked to the ground

At eight o'clock in the morning, all the staff of the new media department were in place, and they were all in the nervous operation in front of the computer.

Li Renjian has just passed the redemption codes for 50,000 movie tickets, and everyone is working hard to enter the redemption codes of different cinemas into the WeChat store that has just opened on the official account. Pen? Interesting? Pavilion wWw. biquge。 info

"Editor-in-chief Zheng, all the records are finished, and the inspection is correct." Lei Hao stopped what he was doing and reported.

"Okay, I've pushed the ticket sales information!" Zheng Dang has a few drops of sweat on his forehead, and success or failure is all in one fell swoop!

This time, the official account is not pushing news, but naturally promoting the movie "Mirror Flowers", and playing a 9.9 yuan special movie ticket, asking fans to support the purchase.

Zheng Dang is fighting hard this time, the official accounts of the two groups of AB have all pushed ticket sales information, and his personal Weibo account has also released a link to the micro store, and the fan group has directly advertised for support.

At present, most movie tickets on the market can only be bought at a price of 20 yuan through group buying, and 3D productions like "Mirror Flowers" are sold for 25 yuan. Unless it is a very special event, the minimum will not be less than 15 yuan.

Zheng Dang felt that his 9.9 yuan ticket price was very attractive, and he also had his 330,000 fans of the official account who broke the news, all of which were target groups, so they should be selling well.

"9 minutes, 100 tickets out!" Yao Yao reported the numbers with some excitement.

It's a good start, and this kind of thing is like a snowball, which gets bigger and faster!

1 hour has passed, and more than 1,000 tickets! Zheng Dang secretly calculated that according to this acceleration, let alone 70,000 sheets, even 100,000 sheets would be no problem!

Zheng Dang took a look at the Weibo comments and WeChat background, and many of the replies were great surprises, after all, there are still three days left before the National Day, and it is indeed extremely affordable for the movie tickets of the National Day file to hit this price.

As for the bubbling netizens in the fan group, they have expressed their support, and many people have directly posted screenshots of their orders in the group after purchasing! Iron powder is iron powder!

But the good times didn't last long, only 2 hours later, Zheng Dang found that the sales volume was not normal, there were 1,000 tickets in 1 hour, and there were only 1,600 tickets in 2 hours.

"It shouldn't be!" Zheng Dang stared at the background data and wondered.

"Zheng Dang, it seems that other families are also selling 9.9 "Mirror Flowers" movie tickets! Meow Meow movies are even selling for 8.8 yuan! Yao Yao stared at the screen and said nervously.

"What?" Zheng Dang was taken aback, and immediately took out his mobile phone and flipped up several apps that specialize in movie tickets. Sure enough, popular movie apps such as Du Niang Movie, Meow Meow Movie, and Time are selling low-cost tickets! The price is even more varied, there are 9.8 yuan, there are 9 yuan, there are 8.8 yuan, and now 9.9 yuan is even the highest price!

Zheng Dang sat in the chair, cold sweat on his forehead, he knew that he had made a big mistake this time.

That Li Renjian claimed that he had more than 3 million tickets in his hand, which seemed to be true. The publisher bought the box office of 60 million in the first three days by itself, and the tickets in hand must be released, so many e-commerce sales channels on the market are fiercely competitive, and they can subsidize ticket sales to attract fans, and of course others can do it!

Moreover, they are all big platforms with strong financial resources, and the subsidy range is larger than their own.

According to the current situation, let alone 70,000 tickets, even 30,000 tickets will be difficult to protect. Losing the advantage of exclusive special prices, my own traffic is simply vulnerable in front of popular apps, and my price is at a disadvantage.

If you really can't sell 70,000 tickets, you will have to lose money after working hard for so long. Such a bad result will definitely shake the company's determination to spend money and attract fans, then the resources that are easy to win are gone, and the operation of the official account will be more difficult in the future!

As for the price war, Zheng Dang didn't think about it, the company definitely didn't want to see a sudden increase in subsidies, even if it fought a price war, could it still fight an APP with strong financial resources and dozens of times the traffic of its own?

Zheng Dang gritted his teeth and said: "Yao Yao, you and Xiao Zhao are temporarily responsible for the backstage ticket maintenance, Lei Hao, assign tasks to others, and go to major websites and Weibo to brush small advertisements!" ”

This artificial small advertisement is the lowest idea, but there is no way out at present!

"Editor-in-chief Zheng, this effect is very limited." Lei Hao obviously didn't agree with this decision.

"Do you have a better way?" Zheng Dang's face was very ugly.

"No ......" Lei Hao was also at a loss at this time.

"If you don't have it, do it, increase sales as much as you can!"

Zheng Dang himself was not idle, first went to QQ to find a play, and asked him to help change all the group announcements of several groups into ticketing links, and forcibly played a wave of advertisements. It's a big fan, how can you collect thousands of tickets!

Starling's Weibo even lowered his cheekiness and sent a message for help, asking fans to support and buy more tickets.

It's a pity that the WeChat public account is limited to pushing one message per day, and there is no way for WeChat fans to ask for help.

Zheng Dang's series of methods finally had some effect. Sales were forcibly pulled up, and within an hour, the number of votes exceeded the 5,000 mark.

But Zheng Dang is not optimistic at all, because this means that the purchase volume of Qiangla's fans is almost consumed, and the follow-up sales growth will definitely be weak.

As expected, by the time I got off work in the evening, the number of movie tickets sold exceeded 8,000.

Zheng Dang looked at a room of colleagues who were busy swiping small advertisements, and couldn't help but feel depressed.

"It's time to get off work, let's go back first, everyone has worked hard today." Zheng Dang said to everyone tiredly.

"I still have to be on duty backstage at night, or I'll stay, I'll be fine anyway." Lei Hao took the initiative to ask.

"No need, you can also go back and have a good rest, just me and Yao Yao will be on duty at night."

Zheng Dang waved his hand weakly, and Lei Hao didn't insist anymore. After a while, the people in the office finally dispersed.

"Come, have some food. No matter how urgent you are, you have to eat! Yao Yao went downstairs and bought two boxes of takeaways and stuffed them into a box for Zheng Dang.

"Alas, this time I was too naïve, I didn't expect other families to do specials at all." Zheng Dang still pushed away the lunch box and sat in his position and blamed himself.

"It's not a big deal, but at most it's a loss of money? If you're short of money, I'm a little bit of a bit here. Yao Yao comforted.

"It's not about money!" Zheng Dang closed his eyes and muttered as he lay on his chair with his head tilted.

"I checked the data, and Meow Meow Movie is selling the best now, with 100,000 tickets, and other channels should add up to 100,000 tickets." Yao Yao saw that Zheng Dang hadn't eaten and was in no mood, so she simply flipped through the data of various apps.

"A meow meow movie is 100,000 a day, I don't have 10,000 a day, traffic, traffic!" Zheng Dang covered his head with one hand and sighed.

Thinking about it, this period of time can be regarded as a cloud-turner, all kinds of fierce news have come out one after another, and the headlines have been on the headlines several times. However, there is too little traffic, they are all making wedding dresses for others, and they are reprinted by the traffic giants, and most of them eat them. If it is not allowed to be reprinted, it will not be able to make waves by relying on the existing fan base.

Now it's time to monetize by traffic, and it's been beaten to the ground by the Internet traffic giants.

Zheng Dang sighed infinitely for a while, and felt his insignificance.