This revenue figure can be called pitiful compared to Group A. The official account of the pen ~ fun ~ pavilion www.biquge.infoA group is for local users, and the number is small but all concentrated in Hangzhou. However, Group B's entertainment broke the news that WeChat is facing users across the country, which is really too few fans, and because of the scattered customers, even soft and hard can not be received. The conversion rate is slightly better, and the number of traffic is quite eye-catching.

If Group B now counts its own 4 people, including employment salaries, materials and travel expenses, this figure is only enough to protect the capital.

Zheng Dang stood up and frowned at the window with his hands behind his back, the media is also a company and also needs to be realized, how can this official account make a profit at this stage?

"Editor-in-Chief Zheng, Director Zhao invites you to the office." Zhao Chuanxi's secretary walked to Zheng Dang's desk and said.

When Zheng Dangyan heard this, he followed the little secretary to Zhao Chuanxi's office.

"What are your thoughts on the revenue of the new media department this month?" Zhao Chuanxi came up and went straight in.

"Group A will have a local mall online this month, and there is no problem with revenue breaking 500,000 within three months, and this side of Group B is ...... There are some difficulties. Zheng Dang lowered his head and waited to be trained.

"Don't be discouraged, there's good news for calling you here." Zhao Chuanxi smiled.

Zheng Dang raised his head and looked at Zhao Chuanxi when he heard this, a little strange, what good news could there be at this time.

Zhao Chuanxi cleared his throat and said: "There are still three weeks to go before the National Day file, and this year's popular film is "Mirror Flowers", and the film party claims that the box office is going straight to 1.5 billion......"

When Zheng Dang watched Zhao Chuanxi talk about recent movies, he couldn't help but be confused, what does this have to do with profits.

"You know, there's no movie now that doesn't fake the box office. The more common way is that the distributor buys a huge box office at a low price in the first three days, seizes the film schedule, and creates word of mouth. The huge movie tickets they bought with real money are naturally not wasted, they are all sold on the e-commerce platform at a low price......"

Zhao Chuanxi didn't say anything about this, and looked at Zheng Dang with his eyes as if they were tested.

Zheng Dang suddenly realized and answered: "It just so happens that our users and movie audiences are highly overlapping target groups, and most of them are in-depth users. Receive the movie tickets thrown out by the distributor and use our official account platform to sell tickets for profit! ”

"Well, I've made progress lately and done my homework. But you're only half right. In the past few days, I have been fighting with the chairman, and breaking the news that the WeChat account is still very promising, don't rush to cash out too early. In fact, the group does not lack the revenue of the new media department, hehe. ”

Zhao Chuanxi said that his mouth was a little dry, and he took another sip of tea and continued: "The current strategy is to attract fans first, and then realize them, and the main task at this stage is to quickly pull fans to the million level, and then we will talk about realization." The chairman allocated a million fees to me, and now the plan is to subsidize each ticket after getting low-cost tickets, and dump movie tickets at an ultra-low price of 9.9 yuan. ”

Zheng Dang understood as soon as he heard it, this trick is indeed a trick to attract fans. The efficiency of attracting fans is high, and the quality of fans is good, and the effect is better than that of posting breaking news by yourself.

No matter how good the news is, there is real money and affordable to make people excited?

"I know a ticket broker at the film festival a few days ago, he has a low-cost ticket in his hand, you talk to him, get a batch of tickets, this eleven we want to play big!" Zhao Chuanxi handed over a business card.

"Luo Zhengda?" Zheng Dang took the business card and looked at it over and over again, it was quite strange, this business card was beautifully made, but in addition to the name, phone number, and email address, there was no other useful information, and there was not even a company title.

"We haven't done this ticket, I estimate that 50,000 tickets can be issued at the price of 9.9 yuan, how much can the company make up for each ticket?" Zheng Dang asked the key point.

"I'll give you a bottom line, the ticket price can't be higher than 13 yuan, the difference company subsidizes, as for other details, you can talk to him." Zhao Chuanxi pointed to the business card.

Zheng Dang nodded and exited Zhao Chuanxi's office, thinking about it as he walked back.

Generally, distributors buy box office from theaters in the tens of millions, and with the volume of "Mirror Flowers", even if it buys a box office of 560 million, it is normal. They negotiated with the theater chain at this size, and the tickets in hand should be 15-20 yuan each.

As for how much they will reduce the price of e-commerce, it is difficult to say, and it may even be released at a higher price. This is based on the operation time, the competitive situation of the film and the negotiation with e-commerce, which is unknown.

Zhao Chuanxi's 13 yuan reserve price is only afraid of difficulties, after all, there are still 20 days of operation, and the other party is only afraid of not worrying about selling.

If you negotiate it at a price of 13 yuan, you will need to subsidize 160,000 yuan according to the number of tickets issued at 9.9 yuan per ticket and 50,000 tickets. The exact number depends on the situation.

Zheng Dang is still quite enthusiastic about this matter, and it is rare that the company is willing to spend money to attract fans. It's not expensive, but it's a good start.

I have exploded so much during this period of time, and the growth of fans is actually not fast, but I have suffered the loss of small media. No matter how fierce you break the news, because of the small fan base and slow diffusion, after the mainstream big media reprinted the news, all the traffic was eaten by them.

The media circle is a world where the stronger the stronger, and if you have millions of fans on your official account, you will only be able to upgrade LV2 twice to break the news during this time!

Fans are the lifeblood of new media!

……

"Hey, hello, I'm Zheng Dang from Hangcheng Media, and Mr. Zhao of our family has contacted you......" Zheng Dang dialed the phone number of Luo Zhengda.

"Legitimate? Just what? A rough voice came from the other end of the phone, and it seemed that there was a faint moan of a woman on the other side.

"I'm sorry to misunderstand you, my surname is Zheng Mingdang, I ......" Zheng Dang had no choice but to repeat.

"Oh, what's the matter? Tell me, I'm busy! The other man's voice was hurried again.

"Do you have a batch of movie tickets for "Mirror Flowers" in your hands, I want to ......" Zheng Dang patiently continued to express his intentions.

"Buy a ticket? You just said no, wasting Lao Tzu's time! Tomorrow morning at 10 o'clock Manchester Hotel 903! After speaking, he hung up the phone without waiting for Zheng Dang to speak.

Zheng Dang was angry for a while, this product was not polite at all, Ming'er had to see where this was sacred!

Just after hanging up the phone, the phone rang again, and it was An Qing.

"Are you free at noon? Today's salary, the silver shark cold fish has a new dish, how about eating together? An Qing's voice is the same as her character, lively and jumpy.

"No problem, see you in the parking lot in ten minutes." Zheng Dangzheng was depressed, so it was good to go out for a big meal to change his mood.

"Yao Yao, let's go, dinner, An Qing invited." Zheng Dang hung up the phone and pulled Yao Yao out of the office.