This time, Yang Huiyan used the publicity plan given to her by Zhou Zihang. Pen, fun, and www.biquge.info

In fact, there is nothing remarkable, the online drama has developed over the past few years from the source of "Never Expected" and "**Silk Man".

and then to the adaptation of several urban novels of iBizarre, which further illustrates its posability, but everyone's influence on the online drama has not changed.

Small cost, rough production, spoof plot like this.

And with the appearance of "Residual Sin", everyone re-acquainted themselves with online dramas and knew what high-quality online dramas are.

If it weren't for the restrictions of the General Administration, Yu Sin would have been able to be broadcast on the stars, and the ratings would definitely not be bad.

However, I heard that the producer of Remnant Sin is not profitable, so the investor is still a little less confident in such a model.

And Zhou Zihang's publicity plan at this time is to create a source of pan-entertainment explosion.

With a high-quality web drama, it will impact the industry giants and raise pan-entertainment to a new situation.

Yu Sin is on fire, but it is popular with the actors, and it doesn't seem to have a big impact on the producer and the broadcast platform.

The reason why Yang Huiyan spent a high price to buy a struggle utopia is to use this as a basis to create a Mango TV pan-entertainment plan.

The ecosystem and pan-entertainment are the two fatal points.

On Zhou Zihang's side, he wants to create fan value with the new era company as the 'star' IP to ensure the smooth formation of his ecosystem.

Therefore, Zhou Zihang and Mango TV hit it off.

Mango Satellite TV has a group of fans, transferred to Mango TV, plus the fans cultivated by the TV series Struggle Utopia, it is definitely not as simple as 1+1, which is also the basis of cooperation between the two sides.

The core of pan-entertainment is the fan economy. uses the fan economy to ensure the composition of the ecosystem, and Zhou Zihang is the first person to do so.

September 1, 2016 was destined to be an unusual day.

The pages of the major media have given one thing to a large extent, a major event - the release of the Korean restriction order.

1. Popular idol groups in Bangzi Country are prohibited from operating in China;

2. Idol of Stick Country is not allowed to perform with more than 10,000 people;

3. The new regulations prohibit investment in Bangziguo Cultural Business Company;

4. Collaboration projects including pre-production are prohibited.

The issuance of these four policies has had a huge impact on the industry.

Dozens of films and TV series have been hit, because now there are more or less people from the country of sticks participating.

With the issuance of the Korean restriction order, domestic netizens can be described as happy.

In the past, the policy of the General Administration, the Internet would more or less complain, but this time it is miraculously supporting this decision.

From the reply of a certain post bar, you can see the direction of the remarks of this matter.

1st floor: "The stick should have been blocked/killed a long time ago." ”

2nd floor: "Well done the General Administration. ”

3rd floor: "When Professor Do Minjun is popular, he should be blocked/killed." ”

4th floor: "Although I am a fan of some stars of the stick country, there are no idols in front of the country. ”

5th floor: "+1 upstairs." ”

......

Statements like this can be said to be overwhelming.

This matter was a foregone conclusion, and after less than one hour, the General Administration issued a new policy again.

TV Drama New Deal.

This news has actually been announced before, but everyone never imagined that it would be promulgated at one time today.

What is the New Deal for TV Dramas?

In fact, it is an actor scoring system.

Male and female No. 1 must reach sufficient scores before the starring drama can be broadcast on satellite TV at or above the provincial level.

Of course, this score is definitely not played by fans.

Under this policy, the most affected ones must be the small fresh meat groups, and some female stars with good looks and no acting skills.

In this way, many TV series starring Xiao Xianrou will have an embarrassing situation of not being broadcast on satellite TV.

Some investors may lose their money, and this impact will definitely be greater than the Korean restriction for China.

As for this policy, netizens' comments are a bit varied.

In Li Yi's bar, which has the theme of spoofing, someone sent out such a post.

"The new deal for TV dramas is actually a way for the upper echelons of the General Administration to make money."

According to him, the reason is very simple, because if many little fresh meat want to participate in TV series, then they will definitely find ways to improve their scores.

And money is sometimes everything.

Therefore, many netizens on the Internet said that the only practical significance of this new deal is to limit the development of newcomers.

Some newcomers, or recent graduates, simply don't have any chances.

Because the producer won't invite you to star, most people think that this policy will do more harm than good.

Zhou Zihang must have also seen these two policies, and he considered them differently from others.

In his eyes, this is definitely a big opportunity.

Especially under the new deal of TV dramas, many producers' finished products will definitely give up their plans to go to the star platform and choose the online platform.

In this way, the situation of online dramas will flood into high-quality TV dramas, and even this is an opportunity for online dramas to change.

Zhou Zihang was very happy to hear the news.

In the case of the large domination of the screen by the two policies, many people have noticed the advertising page in their mobile phones.

And in some Internet news, someone also published such a report.

"The first step under the two major policies, "Struggle for Utopia" leads a new era of online dramas."

In this report, the influence of the two major policies is first explained, and then "Struggle for Utopia" is introduced.

The situation of this TV series is described in detail, and the time of broadcast is marked at the end. It has also attracted everyone's attention.

Of course I don't want to use it, this report must have been arranged by Mango, which is also in line with Zhou Zihang's plan.

However, what I didn't expect was the timeliness of the issuance of the two major policies.

Zhou Zihang and Yang Huiyan couldn't have imagined that the promulgation of the two major policies gave them such a good opportunity.

As time goes by, more and more people have begun to pay attention to "Struggle for Utopia" on Mango TV, which will be launched at 8 o'clock tonight.

And in the meager situation, the third place in the hot search is "Struggle for Utopia", which further proves the success of publicity.

At eight o'clock in the evening, Struggle Utopia was officially launched, and two episodes were updated for the first time.

One episode is free, and the second episode requires a membership to watch.

At 9 p.m., in just one hour, the number of views reached 20 million. And the second episode of this has 5 million views.

It's only been an hour, and director Zhou Zihang, who is concerned about this matter, didn't expect the data to be so good.

By 12 o'clock in the evening, the first season exceeded 100 million views, and the second episode also reached 30 million views, which is really surprising.

Zhou Zihang received a call from Yang Huiyan at midnight.

"Director Zhou, we succeeded."

When Zhou Zihang heard this, he smiled and said, "Congratulations, Mr. Yang." ”

"Hahahaha, you know what? Within 4 hours, millions of members opened, and we earned more than 10 million yuan, only 4 hours, 4 hours. ”

Listening to Yang Huiyan's excited words, Zhou Zihang really couldn't lift his mood, because the better the grades, the more unhappy he was.

Because he signed two seasons with Yang Huiyan at one time, the results after the broadcast really don't have much to do with him.

But there is one thing that Zhou Zihang is happy to see, after these 4 hours of judgment, Mango TV's profitability has become inevitable, and it will definitely be conducive to their future cooperation.

What is the main basis for the profitability of online platforms?

Membership system and advertising investment.

Today alone, the first few dozen seconds of the first episode reached several millions.

And Yang Huiyan is going to add 30 seconds to the ad in the second episode that will be launched on Friday, which is tomorrow, which is another million dollars.

"Director Zhou, when can the second part of the film be given to us?"

Zhou Zihang listened to Yang Huiyan's words and said: "This Yang can rest assured that before the 8 episodes are played, it will definitely be handed over to you, and the post-production is already working overtime to catch up." ”

"Then I'll be relieved, and I'll be notified when it's done."

Then Yang Huiyan continued: "By the way, when will the publicity plan we started with Director Zhou, including the satellite TV program, be implemented? ”

Thinking of this, Zhou Zihang needs to think about it.

Because according to the original plan, the cast and actresses, including him Zhou Zihang, need to participate in two programs on Mango Satellite TV.

Happy base camp and upward every day.

It's just that the specific time has not yet been determined.

"Regarding this, as soon as the filming of the second season is over, we will arrange the time immediately."