After returning from Li Rusong yesterday, Zheng Dang put the matter of selling tickets on the agenda. Pen %fun %Pavilion www.biquge.info this afternoon, Zheng Dang pulled Yao Yao, Xiaobai, and Shui Mei to a café and began brainstorming.

"Boss, this kind of ticket sales online is destined to be a minority. The cost is too high, unless it is a true love fan, who spends so much time and money to come to Hangzhou to watch this? The main ticket seller must rely on our local area, we don't even have a ticket office! Xiaobai said vaguely with a pencil in his mouth, this "boss" title is Xiaobai's new name for Zheng Dang recently.

"You are! Even if there is a ticket office, it is agreed that the global ticketing company will take care of all the regular offline ticket sales. If you do this, people won't agree. Zheng Dang also couldn't think of a good move, and frowned against the table.

"Don't mess around, let's come one by one, let's talk about how to sell the Internet first? You can't just use Zheng when you send a ticket sale information on Weibo to calculate the matter, right? Then I guess it would be good to sell two or three thousand copies. After all, the price is so expensive, and you have to come to Hangzhou. Yao Yao proposed.

"I seem to have an idea." The water girl who has never liked to talk spoke out.

Zheng Dang couldn't help but pay attention to Shui Mei's voice, and turned to look at her. You must know that she and Xiaobai's chatter is completely different, she has always either not spoken, or she is targeted.

"There are a lot of people who are willing to come and see when they are out of town, and they are often opinion leaders among fans. We can work on them and use their power to sell tickets. Shui Mei glanced at Zheng Dang, paused and said.

"For example, in addition to the normal sale of 280 yuan a general ticket, you can also do a group purchase price, 5 for a group, the head of the regiment we made an additional batch of on-site challenge commemorative collection to challenge the Canglang River, please Li Rusong signed by himself, and distributed it to the group buyer on the spot. In this way, the enthusiasm of die-hard fans must rise, and who doesn't want to have a little different idol souvenir items? It's natural to pull your friends or netizens to buy tickets......"

Zheng Dang's eyes lit up after hearing this, this water girl really has a thorough understanding of the psychology of fans! He immediately continued: "That's a good idea, but if you want to improve it, it's not attractive enough now!" The group purchase is divided into two levels: 5 and 10 pieces, and 5 copies will be given to Li Rusong's signed on-site commemorative book, limited to 1,000 copies. 10 photos of Li Rusong and fans in the car and autographed, limited to 100 copies! All limited editions, while stocks last! That's 6,000 tickets if all of them were sold out! ”

"Can Li Rusong agree to this, how long does it take to take 100 photos of fans?" Yao Yao said a little worriedly.

"Don't worry, now I know Brother Song well enough, it's a trivial matter. This kind of photo is the kind of going up and taking a group photo, 30 seconds for one person, and it is 1 hour. Why don't you spend an hour selling 1,000 tickets, and it's a little more hype. Zheng Dang replied.

"Sister Shui, since you proposed this matter, I will leave it to you. You are responsible for the ticket copywriting, commemorative book layout design and production, on-site photo process, etc. If you need funds, you can go directly to Yao Yao to get it! ”

Shui Mei nodded excitedly because her suggestion was adopted.

"The next topic, how to sell tickets locally?"

"Let's set the crowd first, Li Rusong is famous for Hong Kong films in the 90s, and the main fans are all children who grew up watching these films. That is, a group of people aged 20-35 can be simply divided into office workers and students. Seeing that no one spoke, Yao Yao said her preliminary analysis for everyone's reference.

"Link ticketing outlets are all over the city, and all the ticket advertisements for traffic broadcasting, bus advertising, and TV are all cast, covering a wide range ......of people, from the media to the outlets," Zheng Dang continued.

"No, they still missed a group of people." Xiaobai's eyes burned and he spoke.

"What's missing?" Zheng Dangqi said.

"College students! You think, most of the current college students are post-95s, although they were a few years old when they were young, and at that time, Hong Kong and Taiwan movies were still there, and they also grew up under the influence of Hong Kong films. Li Rusong is still well-known and influential among them. ”

"Moreover, the advertisements of Universal Ticketing are all aimed at office workers, and there are no students watching traffic radio and television, and as for buses, restricted routes, there is not enough coverage for the student group. College students are almost blank, and there is no ticket office for them in the university town......" Xiaobai said excitedly, picked up the pen and scratched it on the white paper in front of him.

"But there's a fatal problem, a ticket costs 280, which is too high for a student. First, we must have this spending power, and second, we must have a reason to consume. Zheng Dang doubted.

"Spending power, there are always students with good family conditions and spare money to pay for their feelings. Although this is a small percentage, the student base is large enough to reach 300,000. As long as you grasp this part of the students who are willing to pay, the ticket sales will be considerable, and there will be one or two hundred thousand! Xiaobai said confidently.

"This group of students has spending power, so what is the reason for buying tickets?"

"What about the reason for consumption, if you want these students to pay willingly, you still have to start with feelings, they are the most enthusiastic time, if you infect them, what is it to buy a ticket? The challenge itself is full of impossibility, full of passion, enthusiasm, feelings, and tribute to the predecessors...... If we do a good enough event in a college town, the atmosphere will definitely make them buy tickets impulsively! Xiaobai continued.

Zheng Dang understood that Xiaobai meant to break through the conventional way of selling tickets, to do a large-scale event on the spot, create an atmosphere, and seize the impulse consumption to sell tickets.

“Bingo！ I made an appointment with Brother Song to do an event in the university town, and all the stunts and passionate speeches were attached! You are fully responsible for the specific plan, activity selection, on-site materials, etc.! Zheng Dang was also excited by what Xiaobai said, and immediately made a decision.

Yao Yao looked at Zheng Dang and Xiaobai, who were the same as fighting chicken blood, and said: "You two don't have blood, calculate the amount and cost of tickets, don't do it and post money upside down?" ”

Zheng Dang was embarrassed for a while when he heard this, and he patronized this idea well, but he didn't consider all the details.

Zheng Dang took a blank piece of paper and said to himself as he wrote: "

Online ticket sales are expected to be 5,000 tickets for 5 groups, 2,000 tickets for 10 groups, and 3,000 tickets for scattered sales, a total of 10,000 tickets are expected. The on-site event in the university town lasted for one day, and the cumulative flow of people was estimated to be 100,000 people, and 10% of the students bought it, even if it was 10,000, a total of 20,000 tickets. Each ticket is 280 yuan, and according to Li Rusong, the 22% rebate is 1.23 million! ”

"The cost is naturally free for online release, and it is not cost-effective to make commemorative albums and take pictures, 50,000 is enough, and 200,000 yuan for an event of this scale on the scene should be about the same. Totally, this is nearly 1 million profits! ”

"And this is not counting VIP tickets, you will get 100,000 profits if you sell 1,000 tickets casually, this is considered an addition!" Zheng Dang threw away the pen and said excitedly.