Thanks to several new book friends for the recommendation votes of "Big Big Reader", "A Lily Fairy A", "Eternal Expression", "Drifting in the Distance", "Ticly-Wickly", and "Hitomi Wind". Pen & Fun & Pavilion www.biquge.info

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Chapter 063, [Sketch and Idea]

Zhang Lei looked calm and calm, and motioned to Sun Xixi with his eyes, so that she could rest assured.

"Xie Ting is the creative director of our company, a returnee, who has been in the industry for 15 years, very capable, enterprising, and has good management skills, and now he is in charge of more than a dozen people. I've been a little uncomfortable these days, so the company has temporarily thrown it to him," Sun Tian obviously spoke highly of his subordinate, so he patiently introduced a few words to Zhang Lei, "Zhang Lei, you know what I want to do now, right?" ”

Zhang Lei smiled faintly and nodded, he was now slowly touching Sun Tian's temper, so he decided to be a little arrogant.

"If I'm not mistaken, you're trying to test me with these nasty lists, right?" Zhang Lei asked with a smile.

"Exactly." Sun Tian nodded slightly, and his eyes slowly became sharp, "You just said that you think you are not bad at advertising, and now is your chance to prove yourself......

Qiu Ruoqin suddenly interjected: "Brother Tian, Zhang Lei hasn't graduated yet, you want him to prove that he is understandable, just choose some ordinary Briefs, why do you have to find those lists that have been returned?" ”

"You're wrong, can a random stone picked up on the side of the road be used as a litmus test? Since Zhang Lei wants to prove himself, of course, he has to choose the most difficult Brief and the most demanding customer. Sun Tian said in a deep voice, unmoved.

Qiu Ruoqin sighed, and she couldn't say anything, but she became more and more worried about Zhang Lei in her heart. Although the two advertisements of Haomeidi Jelly Water and a Spray of Insecticide are very good, she is not sure that they must be Zhang Lei's works.

In fact, Sun Tian's suspicion is not unreasonable, with Qiu Ruoqin's understanding of her daughter, these two advertisements are indeed very likely to be Sun Xixi's works, and then deliberately said that they were Zhang Lei's to help him add points.

In particular, Sun Xixi's sad face confirmed Qiu Ruoqin's worry at the moment.

"Auntie, Uncle is right, I don't like customers who are too easy to deal with, because there is no challenge." Zhang Lei smiled lightly at his future mother-in-law, trying to ease the tension between her and Sun Xixi, "Picky customers can maximize our potential and do our best!" ”

These words are a little crazy under the taste, but they are very good for Sun Tian's taste, but before seeing Zhang Lei's strength, Sun Tian didn't have much hope for him, "Zhang Lei, advertising is not something that can be eaten casually, and I will not casually accept any boy as Xixi's boyfriend, Xie Ting is estimated to have already sent an email, if you give up now, it's still too late." ”

"Give up?" Zhang Lei was slightly stunned, "Give up Xixi?" ”

"Yes, you give up now, leave Xixi, at least ......"

Zhang Lei immediately shook his head and interrupted Sun Tian's words: "Uncle Sun, I am not a person who gives up easily, not to mention, I really like Xixi, for her, I am willing to accept any test!" So, don't talk about giving up, let's hurry up and urge Xie Ting, I'll wait! ”

"The spirit is commendable," Sun Tian praised rarely, and quickly continued: "I just don't know how many catties and taels there are." ”

As he said this, his phone suddenly rang softly.

"Got the mail."

Sun Tian usually estimates that he often uses his mobile phone to work, and soon he has skillfully opened the attachment, and after gently clicking "wireless printing", the sound of the printer working soon came from a corner of the hall.

"Dad, can you give me one too?" Sun Xixi asked stiffly.

"Don't worry, you have your share, but you are only allowed to read the information, not to speak, especially not to talk to Zhang Lei, and not to help this kid in any form." Although he smiled, Sun Tian's tone was very serious, "Do you understand?" ”

"Got it." Sun Xixi pouted, and then walked over to the printer in the corner.

Soon after, all four people in the hall got a newly printed document, which had several pages and recorded the details of several advertising business orders, including customer introduction, advertising appeals, target groups, user interests, etc.

As soon as she saw the name of "Shunfeng Express", Qiu Ruoqin's brows immediately furrowed, "Brother Tian, why is the first one to be Shunfeng Express?" Are we still taking the Brief from this house? I remember we said last year that we wouldn't take this company......"

"It turned out to be yes, but then I thought it was inappropriate and asked them to reverse the decision." Sun Tian recalled for a while before explaining, but he was also a little surprised by the appearance of Shunfeng Express.

"I know that you must say that 'demanding customers are the driving force for the company to keep progress', but this company's requirements for advertising can no longer be described as harsh, and you throw their list to Zhang Lei, which is inevitable...... It's so unfair, right? Qiu Ruoqin couldn't help but protest, she had dealt with Shunfeng Express several times and suffered a lot, so she was very impressed.

"Ruoqin, why did you help Zhang Lei speak?" Sun Tian asked with a smile.

"I don't, I just think, aren't you asking too much? Our daughter finally brought a boy back, don't be scared away by you! Qiu Ruoqin said half-jokingly and half-seriously.

At this time, she had already roughly flipped through the documents, and saw that there were a few other lists in addition to Shunfeng Express, so she wanted to help Zhang Lei kick out this difficult bone first.

Sun Tian smiled and shook his head, also turned to the back pages and looked at it a few times, thought about it, and then nodded and said, "Okay, to be honest, I didn't expect this Shunfeng Express either...... That's it, Zhang Lei, you don't have to worry about this one, you can skip over, and the other ones, you can try them. ”

"It's still fairer for Mom," Sun Xixi's face was happy, and he quickly reminded: "Dad, since it's a test, there must be a time, right?" ”

"Time...... Just set an hour. Sun Tian raised his hand and looked at his watch.

Sun Xixi was about to protest, but Sun Tian quickly rushed in front of her and said: "I know, an hour is a short time, and I don't ask Zhang Lei to come up with a few decent ideas, if there is a good one, then it can be regarded as his pass, right?" ”

Sun Xixi was stunned for a moment, and finally glanced at Sun Tian gratefully, she knew that her father had been extrajudicial today.

"The female university is not staying......" Sun Tian finally sighed softly, and Qiu Ruoqin, who heard it next to her, looked at her daughter and then at Zhang Lei, and sighed a little.

Although Zhang Lei doesn't look very eye-catching or excellent, he is a sincere young man at first glance, as long as they young people like each other, why do they have to oppose it?

Zhang Lei didn't seem to hear their conversation, and from the moment he got the document, he kept his head buried and read with great concentration. Qiu Ruoqin inadvertently glanced at him, and immediately walked over to remind him: "Zhang Lei, Uncle Sun said just now that the list of Shunfeng Express can be skipped, why are you still looking at this?" ”

"Huh?" Zhang Lei raised his head at this time, grinned at the corner of his mouth, and asked a little embarrassedly: "That, auntie, can I apply not to skip over?" ”

"What...... What the? ”

Qiu Ruoqin was almost choked to death by him, and Sun Xixi's two eyes instantly turned into goldfish, looking at Zhang Lei incredulously, if it weren't for her father's rule just now that she was not allowed to talk to Zhang Lei, I was afraid that she would have screamed a long time ago.

Sun Tian was also stunned for a moment, thinking that he had misheard.

"Uncle Sun, were you just saying that this Shunfeng Express has high requirements for advertising?"

"It's not just high, simple is super difficult," Seeing that Zhang Lei didn't know how thick the sky was, Qiu Ruoqin hurriedly rushed in front of Sun Tian and explained, "Their company is responsible for advertising by a manager surnamed Diao...... Zhang Lei, if you think clearly, there's no need to pick this hot taro......"

"But I think this Shunfeng Express list is quite interesting, Auntie, I want to give it a try!" Zhang Lei said stubbornly.

Qiu Ruoqin was speechless, Sun Xixi sighed, glanced at Qiu Ruoqin, and then ...... I was speechless.

Sun Tian laughed heartily, "Knowing that there are tigers in the mountains, I prefer to go to the tiger mountains, good, very good, very good." ”

"But Brother Tian......" Qiu Ruoqin wanted to say something.

"Ruoqin, don't be nervous," Sun Tian waved his hand and smiled, "Let's just have a small internal test today, and we don't really let Zhang Lei get the tailwind, so your worries are unnecessary." ”

After thinking about it for a while, it seemed that this was indeed the case, and Qiu Ruoqin breathed a sigh of relief.

"Zhang Lei, since you said so just now, do you have an idea for the advertisement of Shunfeng?" Sun Tian turned his head and asked Zhang Lei.

"It's unlikely, isn't it? With just such a little time, it's good to be able to read the information, how can you already have an idea? Qiu Ruoqin said in surprise.

"Auntie, I have a preliminary idea." Zhang Lei replied with a smile.

Qiu Ruoqin was stunned for a moment, but Sun Xixi quickly showed joy, because she clearly saw that the smile on Zhang Lei's face was full of confidence, this familiar confidence, she had seen it once last time when she was talking about Spider-Man's creativity.

Sun Tian didn't hold out any hope, rubbed his knees and sat on the sofa, picked up the tea that he hadn't finished just now and took a sip, and then asked, "Zhang Lei, then tell me about it." ”

"Okay." Zhang Lei glanced down at the document in his hand again, "I have carefully read the materials, and in general, the advertiser's appeal is to highlight the speed of their brand." Express delivery, for the express delivery industry, fast is indeed a very competitive feature, if the publicity is good, can suddenly be Shunfeng and other brands to distinguish the difference. ”

"Yes, Shunfeng's request is this, and they have repeated it again and again in the previous two rejections, so we must make a fuss around the theme of 'fast'. For this reason, the creative department held a lot of meetings, but after thinking about it, I haven't thought of a good idea, and finally held back two, and sent it to the past and was not satisfied, so I returned it directly. Speaking of Shunfeng's company, Sun Tian was also a little big, and couldn't help but say a few more words, "But you don't have to pay attention to these, your creativity is just here to talk about, you don't have to deal with people in Shunfeng, so you can say it boldly......"

"Yes." Zhang Lei glanced at everyone, "Speaking of fast, what car do you think is the fastest?" ”

Everyone didn't know why he asked, "High-speed rail?" ”

"Only think about running on the road." Zhang Lei explained, "Regardless of the performance of the car, only emotionally speaking, I think the fire truck is the fastest. ”

Sun Tian nodded, "Fighting fires is saving lives, if you say fast, the fire trucks are indeed fast, because everyone has to make way for them...... But what does this have to do with tailwinds? ”

"It didn't matter before, but now it has." Zhang Lei said and picked up a pen on the side of the coffee table and drew a sketch on the paper.

"I seem to understand a little, Zhang Lei, do you want the downwind express truck to compete with the fire truck to see who is faster?" Qiu Ruoqin asked suddenly.

"No," Zhang Lei quickly denied, "all cars have to give way when they see the fire truck on a mission, so the competition is not valid." I'm envisioning an extreme scenario where this is a burning street and the fire is spreading......"

Zhang Lei said while drawing, he didn't notice that Sun Tian had frowned, for no other reason, because Zhang Lei's sketch was really a "sketch", it was so sloppy that even Qiu Ruoqin could see it bluntly.

Sun Xixi seems to be accustomed to it, she knows that Zhang Lei's painting is really not good, and creativity is Zhang Lei's strength.

Sun Tian seemed to have concluded that this was not a great idea, and couldn't help but sigh softly, in his opinion, Zhang Lei's sketch had already shown his strength.

Zhang Lei is still patiently explaining his creativity.

"Next to the street where the fire broke out, there was a large box truck parked, and the lid on the back of the truck had been opened......"

"And then?" Sun Tian frowned and asked politely, "What's in the container?" ”

"Inside the cargo box is a red fire truck, a water pipe has reached out, spraying water to the fire...... Zhang Lei quickly drew a few strokes in the cargo box with the tip of his pen, simply outlining the picture of the car in the car.

"There's a vanity truck in the container truck? This seems to be a strange picture! Staring at the sketch, Sun Tian felt that Zhang Lei's idea was a little bizarre.

Qiu Ruoqin was also confused, and couldn't help asking: "Zhang Lei, what does this have to do with our advertisement?" ”

"Of course it matters, look here," Zhang Lei pointed to the cabinet of the large truck in the sketch, and quickly drew a scribbled logo on the side of the cabinet, and quickly wrote the words "Shunfeng Express", "This truck is actually a car of Shunfeng Express." ”

"What?" Sun Tian asked unexpectedly.

"I see!" Sun Xixi, who hadn't spoken for a long time, couldn't help but shout, she obviously understood, "In order to rush to the scene to put out the fire as soon as possible, they used the big truck of Shunfeng Express to transport the fire truck-Zhang Lei, is that so?" ”

Zhang Lei nodded and smiled: "Yes, that's it." ”

Sun Tian suddenly stopped talking, silently put down the half-tasted Longjing in his hand, took Zhang Lei's sketch and observed it carefully.

The seemingly scribbled stick figure just now, I don't know why, seems to have a soul suddenly at this moment.