Chapter 24 Unspoken rules of the industry

Early this morning, in the office of the general manager of Yikun Real Estate, Jin Pengxuan received a phone call. Of course, the content www.biquge.info of the conversation and the information conveyed by the pen "Fun" Pavilion are of course unknown to others......

I saw him respond a few words, and after hanging up the phone, his expression immediately became gloomy and unpredictable. The brows couldn't help frowning together, and when the brows gradually relaxed, they were replaced by hesitation and embarrassment.

While he was pondering, he heard a knock at the door...... "Please come in." ”

I saw Jiang Nan holding a folder in his hand, and walked into the general manager's office. When he looked around, he found that Jin Pengxuan was not sitting behind his desk. Instead, he stood in front of the transparent glass curtain wall, smoking a cigarette, and circles of smoke curled up, with a gloomy face.

It can't be a quarrel with Xiao Qiao Meimei, right? I've just met Little Joe! The look is sweet, not like an awkward look......

"Jin Shao, this is the plan prepared by our Yikun self-organized property company. Let's see if there's any problem......"

Jin Pengxuan walked to the back of the desk and sat down...... took Jiang Nan's information, looked at it slightly, and then said, "Jiang Nan, you go out to work first!" I'll reply to you after I've read these materials......"

Jiang Nan withdrew from the general manager's office with a respectful look.

Every industry has its unspoken rules, and it can even be said that it is an ulterior secret. For a long time, the real estate industry has been a "money-making" industry in people's eyes...... But don't be naΓ―ve to think that as long as you rely on your ability, whoever sells more will make more.

The facts tell you NO......

Selling a house is indeed a lucrative business, but not everyone can make money...... The water is too deep...... Without a point "diving ability" will be drowned.

Generally speaking, for a real estate, customers who come to buy a house can be roughly divided into two categories, one is natural visits, and the other is channel viewing. Generally speaking, the normal situation is that about 70% of the customers come naturally, and about 30% of the customers who come to see the channel are. Most of the real estate is in this proportion, and it is normal to think about it with your toes.

But don't underestimate this - if you look at the channel, there are many more sayings in it......

If it is a natural visitor to buy a house, the real estate consultant of the developer's sales office may only get a commission of 0.1-0.2 points for a house, but if it is a channel to see the transaction, the developer will have to pay the channel provider a commission of 1.5-2 points. This is not an ordinary gap.

Take a house with a total price of 2 million yuan as an example, the developer's own real estate consultant may only have a commission of 2,000-4,000 yuan, but if it is a channel or an intermediary, the developer will have to pay at least 30,000 yuan in commission......

There is a gray area in the middle, creating an obscure chain of interests. The main managers of the marketing department have a role to play......

At this time, what Jin Pengxuan was worried about was that it was inevitable to get rid of this "moth". But if his "henchmen" are to be eradicated, then the entire marketing department will be in a semi-paralyzed state......

It seems that they can only break the chain of their interests first, and then replace them one by one.

Jin Pengxuan picked up the phone on the table and pulled out the internal line: "Manager Zhang, you come to my office." ”

The woman's tiny heels stepped on the carpet and made a slight footsteps, coming from a certain space, from far and near, and finally stopped at the door of the general manager's office.

There was a knock on the door...... A man's deep voice came from inside: "Please come in." ”

Zhang Tingting pulled out a bright smile and said to Jin Peng: "Mr. Jin." Are you looking for me? ”

Zhang Tingting looked at his emotionless pupils. She only felt that the atmosphere was pressing at this time, which invisibly gave her an indescribable sense of oppression......

Jin Pengxuan's faint thin lips pulled out a sneer: "Manager Zhang, how has the sales performance been from the opening to the present?" ”

His cold voice floated to Zhang Tingting's ears, causing her body to tense instantly, and the bright smile on her face stiffened......

Zhang Tingting replied respectfully: "Mr. Jin, developing customers and maintaining customers has always been the top priority of our marketing department. Therefore, this month's sales have increased so far compared to the previous month, and they are in a steady and upward trend......"

"Then I would like to ask Manager Zhang, if the channel brings customers to account for 70% of the volume, but the natural visiting customers account for only 30%. Do you think this ratio is normal? ”

Jin Pengxuan glanced at her condensedly, and then continued to speak: "Or is there something special about the "channel" designated by your Manager Zhang?" ”

Zhang Tingting, who was sitting on the sofa, heard Jin Pengxuan say this. His face turned pale in an instant, and his body couldn't help but tremble......

"Mr. Jin, what do you mean by this? I don't quite understand...... "Zhang Tingting is very smart, and she is not annoyed, but tentatively and carefully verified.

Jin Pengxuan's cold voice came: "Zhang Tingting, admitting that you have done something wrong is not stupid, nor is it cowardly. Why do you knowingly ask? If I don't have enough evidence, do you think I'm going to talk to you about it in person? ”

"I'm coming to you today to give you one last chance. Leave what doesn't belong to you, and then reorganize and summarize the sales reports that have been manipulated. I think with your ability as Manager Zhang, it shouldn't be difficult to do a good job in the aftermath. ”

Zhang Tingting, stood up and took a step, I don't know why she actually stopped, after a short hesitation, she turned to face Jin Pengxuan, and said sadly: "Jin Pengxuan-Actually, what I want is not these ......"

Zhang Tingting's eyes contained tears, and tears slipped down with the words she spoke...... It's like a pearl that goes off the line. A beauty is a beauty, in such a bad situation, at least there is beauty that can support the "faΓ§ade" for her......

Jin Pengxuan's eyes swept towards her like cold waves, and there were seven points of disdain and three points of pity in his eyes...... The thin lip flap has been curled into a line at some point.

Zhang Tingting glanced at him, then turned around and walked away......

It's a free society. Professional ethics and norms are what people want, and no one can force others to do what they want. It's all about money, not about ethics.

Zhang Tingting, the manager of the marketing department, suddenly left...... It is said that he still resigned voluntarily. This can provide the real estate consultants in the sales center with an after-dinner - "talking point".

So how do you build up your talking points? Then watch more, listen more, study more, and accumulate more...... Ms. Qi Xuanxuan is a leader in this regard.

Qi Xuanxuan picked up her phone and flipped through the address book up and down. Finally, I stopped at Qiao Ziluo's name. The corners of her mouth were raised, and her smile was as bright as a trumpet flower.

"Ziluo, what do you want to eat at noon? …… No way? Still want to eat Guilin rice noodles? …… All right! I'll go take a seat first. ”

Qiao Ziluo looked around at the small store of more than 60 square meters, and found Qi Xuanxuan's figure at the innermost dining table......

Qiao Ziluo sat opposite Qi Xuanxuan and just wanted to ask the waiter to come over and order, but Qi Xuanxuan said suddenly: "I've already ordered it for you!" Isn't it just a bowl of sour bamboo shoot rice noodles, add a braised egg and add a portion of sour bamboo shoots...... Alas! Don't you get tired of eating? ”

"Dear Xuanxuan, are you so good...... Qiao Ziluo said in a smug voice.

Qi Xuanxuan smiled coquettishly, and her jade hand stroked her hair: "Honey, this trick is only suitable for your boyfriend." ”

"You've all ordered......" saw the waiter put all the food on the table.

After Qiao Ziluo came to City B, one of her favorite foods was Guilin rice noodles - I saw her put half of a small plate of sour bamboo shoots into the rice noodles, and then stirred it. I took a bite to my heart's content......

"Ziluo, this Jin Pengxuan is looking for you to be his girlfriend, and he really saves money. A bowl of sour bamboo shoots and rice noodles will give you a ......."

"Huh...... Xuanxuan, please eat spicy fragrant pot tomorrow. I'll give you a change of taste......"

Qi Xuanxuan nodded approvingly: "Zhang Tingting, resign!" Yesterday I put together an afternoon of paperwork...... Zhang Tingting resigned inexplicably! There are a few people who don't show their calmness......"

Qiao Ziluo smiled faintly: "Xuanxuan, do you want to broadcast explosive news to me?" Just say it...... I'm listening......"

"Do you still need me to give you the inside story? Your Jin Shao didn't say anything to you? ”

"Yes - only one sentence is not enough. And then it's gone...... But Xuanxuan, I really don't understand Zhang Tingting, how did she make money? Isn't it just that I just keep a few good houses and don't sell them, and then wait for the right opportunity to make a difference? ”

"Huh...... That was a trick hundreds of years ago...... To put it bluntly, it's just that the sales want to get more commissions and the intermediaries want more commissions, so the people on the developer's sales front and the intermediaries are on a thief ship. Not to mention the real estate consultant, not to mention the marketing manager, some of them later I heard that the marketing director was also involved. ”

Qi Xuanxuan took a sip of peanut dew, shook her head and continued: "They can be said to be a combination of inside and outside, and "transform" the customers who naturally visit and make transactions into channel customers of an intermediary company, and the difference in the middle will be divided between the two parties!" You may ask, is this easy to operate? Soeasy…… As long as they stand behind the interests, they are like a family! Needless to say, you all know that it is difficult to operate by one person, but it is easy to operate by a group of people. Of course, the fewer people involved, the more benefits will be......"

All in all, it is summed up in one sentence - the huge amount of tickets taken out by the developer has been divided up by the inside and outside......