Thanks to several old book friends for their daily votes, and at the same time thanks to the three new book friends of "Time, Forget the Smile", "The Ugly Eight Monsters Who Are Not Ugly", and "The Fate of the Gods". Pen, fun, pavilion www. biquge。 info

I'll do my best, happy Tanabata!

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Chapter 029, [The counterattack of the scumbag Zhang Lei (II)]

Seeing Zhang Lei glaring at her frequently, Xu Xiaohan finally understood what he was referring to.

Although I don't understand what Zhang Lei means, but right now Mr. Yang and Ms. Yang are waiting beside him, Su Yan's eyes are about to kill, Xu Xiaohan didn't want to ask too much, so he had to take the pen and paint it according to what Zhang Lei said before.

She was up and down in her heart, but her painting skills were quite good, although she was in a hurry, she still used a water pen, but she still painted much better than Zhang Lei expected.

Zhang Lei is not very demanding, as long as he can draw the general composition at the moment, Xu Xiaohan's painting skills are more than enough.

"Is this the earth, young man?" Ms. Yang saw Xu Xiaohan draw a circular arc under the Eiffel Tower, and quickly guessed and asked.

"No," Zhang Lei hurriedly explained, "This is a girl's ...... on the top of her head"

"Girls? Crown? Ms. Yang was a little surprised, and subconsciously glanced at Mr. Yang.

Mr. Yang, like her, was confused.

The other applicants also looked at each other, and they couldn't understand what Zhang Lei wanted Xu Xiaohan to draw, but they had already begun to sympathize with Zhang Lei.

A good print advertising idea must be clear at a glance, because print advertising is not like TV advertising, there will be characters' actions, lines, and sound effects, and print advertising can only rely on static pictures to convey product information.

Obscurity is a taboo in print advertising.

Xie Kai shook his head slightly, suppressing the urge to laugh in his heart, while Brother Zheng was already disdainful.

I said you couldn't do it a long time ago, and you brought humiliation on yourself, right?

"Young man, since this is the top of a girl's head, what is the matter with the Eiffel Tower, why is there a world-famous iron tower above a girl's head?" Ms. Yang was very curious, and seeing that Xu Xiaohan seemed to be almost finished, she couldn't help but ask again, "What is the meaning of this?" ”

Zhang Lei smiled, and was about to explain, Su Yan, who had been carefully observing Xu Xiaohan's painting, suddenly said "Huh", "Sister Yang, I seem to understand something......"

She quickly looked up at Zhang Lei, "Zhang Lei, this Eiffel Tower is not the real Eiffel Tower, right?" ”

"Yes, this is just a sketch, so maybe you can't understand it now, let me explain......" Zhang Lei took the pen in Xu Xiaohan's hand and drew a few soft bumps on the outer edges of the Eiffel Tower, and now he finally felt like braids.

"I'm not very good at drawing, you guys will just take a look," Zhang Lei said embarrassedly, "This tower is not really the Eiffel Tower, it's just a similar shape, it's actually made of this girl's braids, of course, this girl only needs to show her forehead when the time comes......"

Brother Zheng immediately sneered and interrupted him, "Impossible, where can a girl's braids look like this!" ”

"yes, it's really impossible!" As soon as Brother Certificate's voice fell, his teammate, the candidate named Jiang Zhichao, was already nodding in agreement.

"Normally, of course it's impossible, but with our Good Medi Gel Water, all this is logical......" Zhang Lei retorted unhurriedly, "You forget, Good Medi Gel Water is powerful and stereotyped, what is an Eiffel Tower!" ”

"But ......" Brother Certificate wanted to say something more, but soon found that he couldn't say anything.

Because Mr. Yang and Ms. Yang were standing next to them.

To refute Zhang Lei's words is to deny their products!

Although he wanted to hit Zhang Lei very much, he didn't want to shoot himself in the foot.

Brother Certificate was a little angry, but he didn't expect Zhang Lei to beat him to death with a single sentence, and he couldn't refute it!

"The idea of building an Eiffel Tower with braids, ...... It's quite interesting...... "Mr. Yang, who cherishes ink like gold, actually spoke again, with a miraculous smile on his face, and after muttering to himself, he finally turned his head to look at Ms. Yang...... Jin Yu, what do you think? ”

"It's quite special...... Ms. Yang has already taken the sketch and looked at it carefully.

Su Yan seemed to have forgotten the embarrassing situation just now, and her face became a little solemn.

She glanced at the sketch in Ms. Yang's hand, and couldn't help but nod as well, "This idea...... It's really novel. ”

"Does Manager Su also think it's good?" Mr. Yang turned his head and asked, "I remember that your eyes have always been very poisonous......

"Mr. Yang smiled," Su Yan smiled sweetly, taking this as a compliment to her, "This new product of your company, since it focuses on strong stereotyping and long stereotype, using the Eiffel Tower, it is easy for the audience to associate these two aspects." Because the image of the Eiffel Tower is so familiar to the public, when it is mentioned, people naturally think of a strong and long-lasting ......"

"yes, and if our Medi Jelly can style hair like the Eiffel Tower, what hairstyle can stump it?" Mr. Yang also nodded in appreciation, and seemed to be quite recognized by Zhang Lei's creativity.

"But I still think there's something missing in this idea? Is there anything else you'd like to add, lad? Ms. Yang was clearly looking forward to it.

"Yes. In my opinion, a good print ad and copywriting are also quite important. Personally, I am very disgusted with that kind of stinky and long advertising copy," Speaking of this, Zhang Lei smiled and pointed to the certificate brother, "Although the copywriting of this classmate just now is very detailed, I think it is really too long, if I am the advertising audience, I should not have the patience to read it!" ”

This is almost a direct declaration of war, and Brother Certificate let out a cold snort in his nose, "Zhang Lei, don't talk too much, although your creativity is still passable, but if the copywriting is a little worse, I'm afraid that the audience may not be able to understand what you are saying!" ”

"If you think so, it's a big mistake," Zhang Lei once again denied the words of Brother Certificate, "Solving the topic is only the basic role of copywriting, in fact, really good copywriting only needs a few words - or even a few numbers, which can play the role of the finishing touch." ”

"A few numbers? Hehe, what's the use of talking so much? I'm afraid you haven't even thought about what to write, right? Brother Certificate said with a sneer.

In just five minutes, Zhang Lei and Xu Xiaohan didn't even have time to finish the sketch just now, and Brother Zheng had reason to believe that Zhang Lei was just talking about it.

Zhang Lei smiled faintly at him, quickly picked up the pen, took the sketch from Ms. Yang's hand, and quickly wrote a few words next to the Eiffel Tower under the gaze of everyone.

[Built at 7:58 a.m. this morning.] 】

There are very few words.

Strictly speaking, it's not even a complete sentence, it's just a simple callout.

But as soon as these words were written, Mr. Yang and Ms. Yang both lit up.

The keen Su Yan had already stared blankly at the short line of words, and fell into deep thought, this line of words was like a string of bullets, as if it hit her all at once!

There was a sudden silence in the conference room.

No one spoke.

Everyone's mind was smacking the few words that Zhang Lei had just written.

Built at 7:58 a.m. this morning.

Even Brother Certificate, who looked disdainful just now, and Xie Kai, who had been waiting to see Zhang Lei's embarrassment, were no exception.

Just now, Xu Xiaohan deliberately pushed her glasses in order to see Zhang Lei's writing clearly, but after seeing it clearly, her right hand stayed above the bridge of her nose and forgot to put it down.

Her whole being seemed to have been petrified.

Almost everyone in the conference room tasted a different taste from Zhang Lei's short words.

The Eiffel Tower, built at 7:58 a.m. this morning.

"Mr. Yang, Ms. Yang, Manager Su, this is my copywriting ......" Zhang Lei saw that everyone did not speak, and finally broke the silence.

Su Yan seemed to wake up suddenly, and raised her eyes to look at the young man in front of her, her clear eyes were filled with some indescribable complexity.

She deliberately pulled out Zhang Lei's resume just now and read it again.

Average grades, mediocre performance in school, no highlights on your resume, no personal work, no advertising-related competitions - maybe you did, but even if you did, you shouldn't have won any awards.

So in the screening process, Zhang Lei has been brushed off.

But because there was a mistake when he was on the list, Zhang Lei entered the interview by mistake. He was clearly ill-prepared, didn't bring any competitive materials, and even accidentally got a large stain on his interview clothes.

But...... None of that matters.

The important thing is that at the moment, his advertising, his creativity, his copywriting, are almost perfect.

Impeccable perfection!

"My copywriting, isn't it...... Too easy? Seeing that everyone didn't react, Zhang Lei hurriedly asked again.

Mr. Yang let out a long breath and looked at his sister habitually.

"Jinyu, you...... What do you think? ”

The picky Ms. Yang seemed to be speechless at this time, just staring blankly at the sketch in her hand.

"Jin Yu......" Mr. Yang called softly again.

"Huh?" Ms. Yang, who heard the call, looked up and smiled, "I'm sorry, I've been wondering if there is anything that can be improved in this idea......

"Did you think of that?" Mr. Yang asked.

Ms. Yang paused for a moment, then smiled, spread her hands and said, "It seems that there really is nothing that can be changed!" ”

Su Yan was already stupid.

As the creative director of New Era, she has dealt with these two many times and knows the style of the siblings very well.

Although Mr. Yang doesn't talk much, he is very strict with each advertisement, not to mention Sister Yang. Although she is polite and always smiling, she is a little more demanding on advertising than her eldest brother, and a copy often has to be changed several times to satisfy her.

But now, even Sister Yang has nothing to say about Zhang Lei's copywriting!

And to be honest, even herself, an advertising practitioner, thinks that Zhang Lei's creativity is simply amazing!

It's amazing!

Brother Zheng was a little helpless, thinking that his idea just now was politely rejected by others, and then looking at the current evaluation of Zhang Lei, he simply wanted to find a crack in the ground to get into.

Damn, Zhang Lei, this kid, hides his strength so deeply?

And Xie Kai, who had been waiting to see Zhang Lei's jokes, was also speechless in shock. He is an honor student in the advertising department, his creative ability may be average, but he must have the ability to appreciate it, Zhang Lei's advertisement can be used in advertising textbooks!

Xu Xiaohan took a long time to slowly put down the hand pushing the glasses, and her current mood was shocked and relaxed. Today's interview, it seems that there is still hope!

Several other candidates who were sympathetic to Zhang Lei just now were also completely convinced at this time.

Five minutes, this Zhang Lei, how can he come up with such a perfect idea in such a short time?

At this moment, a familiar ringtone rang, and Ms. Yang's mobile phone came in again.

She looked at the caller message and quickly picked it up, "...... Got it...... Didn't you already say that? …… Wait a little longer, I'll be back with the chairman......"

Mr. Yang waved at her and motioned for her to hand over the phone.

Ms. Yang was a little surprised, but quickly handed him the phone.

Mr. Yang quickly said to the other end of the phone, "I'm very busy right now...... It's a big thing, you can just watch it yourself......"

"Chairman, but we ......"

"Don't be, I have more important things to talk about now, don't bother me...... Got it? ”