I wonder if it's because Christmas is approaching, and the festive atmosphere on the streets and alleys of Seoul is getting stronger and stronger. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

This is especially true of Itaewon, where Kang Sung-yan temporarily lives, as one of the most exotic and foreigner areas in Seoul. Santa Claus, dressed in red clothes and a white beard, has appeared at the door of various restaurants early, soliciting customers.

Speaking of which, as one of the most well-known old men in the world, Santa Claus is also busy with business, not only busy delivering Christmas gifts to children all over the world, but also helping to increase the business of merchants. Of course, Jiang Chengyan was also a little surprised by such a strong Christmas atmosphere in Itaewon, after all, although Christmas is also celebrated in China, it is not as important as South Korea after all.

Whether it is the hype of businesses or the trend of globalization, South Koreans' pursuit of Christmas, Jiang Chengyan can be regarded as a personal experience.

It is the same whether it is a daily life or a Korean cable TV station.

However, surprise is surprise, Jiang Chengyan was not dazzled by the atmosphere of Christmas and forgot his purpose.

Continue to inspect Korean variety shows.

Speaking of which, although he is abroad, Jiang Chengyan also deliberately learned about the situation of domestic variety shows, especially the program "Run, Brother", which was highlighted by the minister on the phone.

Speaking of which, Jiang Chengyan is no stranger to the show "Running Brother", which is known as the Chinese version of "Runningman", not only domestic advertising is in full swing, but in fact, even in the local TV circle in South Korea, there are also many topics about "Running Brother".

Of course, there are still some discrepancies between the content discussed in the Korean variety show industry and the domestic variety show circle, the domestic focus is on the follow-up industry interest chain formed by the program's ratings and later influence, while the Korean TV industry cares about the impact on local TV stations and industry players after the program copyright is sold.

In particular, unlike the vast majority of Korean variety shows, "Runningman" not only represents the copyright export of Korean variety shows to Chinese variety shows, but also the export of foreign talents of excellent Korean variety show producers. Because many of the production teams of "Run, Brother" were also directly drawn from "runningman" by South Korea's SBS TV station to assist in the filming.

Such a different kind of Sino-Korean cooperative filming naturally provides a development channel for many Korean variety show operators.

In particular, the image that Chinese TV has always left on the Korean TV variety show industry has always been wealthy.

Of course, it is also in vain to discuss Han Zong and the domestic situation here, and Jiang Chengyan's TV station is not the master of wealth in the impression of Koreans.

In fact, the reason why he was asked to continue to stay in South Korea is also because the recent episodes of "Run, Brother" have achieved explosive ratings and topics in China, and even Jiang Chengyan's local TV station can't help but feel red. Therefore, I hope that Jiang Chengyan, who is still in South Korea, can work harder, not to get a variety show like "Run, Brother", but also to make a name for himself.

In particular, the TV station has heard the news, and it seems that because of the achievements of "Run, Brother", many domestic TV stations are ready to move.

Although he was asked by the domestic high-level to continue to stay in South Korea, the reason for the investigation was very speechless, because as long as those first-line TV stations in China made a move, under the crushing of all aspects of network resources, the small shrimp of his local TV station had no room for resistance at all, and no matter how much effort he made, it was useless.

However, due to the task of the TV station, Jiang Chengyan still made several efforts.

Not to mention, such a search really made Jiang Chengyan find a lot of 'fish that slipped through the net'.

JTBC's "Non-Summit Talks" is naturally needless to say, it was originally a variety show that Jiang Chengyan was most looking forward to.

The remaining cable stations, although most of the possible variety shows have been inspected by Jiang Chengyan, but there are still many variety shows like "ROOMMATE" that are not valued by domestic TV stations. This time, he focused his investigation on these programs that have poor ratings in South Korea.

The dead horse is a live horse doctor making a final attempt and effort.

……

"Yokojo~"

On December 10, early in the morning, Kang Sung-yan came to Banzai Park in Hoengseong-gun, located in the middle of Gangwon Province.

Speaking of Hengseong, the most famous is naturally Hangeok, because of the abundance of beef, Hengseong even has the reputation of the hometown of Hanniu.

In fact, every year in September, the "Hoengseong Hancow Festival" is held in Hoengseong, Gangwon-do.

This tradition lasted from 1981 to 2003, and was originally called the "Hoengseong Typhoon Cultural Festival", and as the name suggests, the festival mainly held sports meets, folk performance competitions, intangible cultural performances and other activities.

However, since 2004, with the rapid development of the Hangseong beef industry, the name of the event has been officially changed to "Hoengseong Hanbeef Festival", and the content of the event has also changed from the original cultural promotion to the theme of promoting the specialty Hangseong beef, and the scale has grown to become the largest festival in Hoengseong-gun.

As the origin of Hangeok, Hengseong is famous for its day and night, clean environment, and Hengseong Hanwoo is famous throughout the country. During the Korean Beef Festival, visitors can not only taste delicious Korean beef, but also have the opportunity to visit the ranch.

Most of the activities of the Hanniu Festival revolve around the theme of "Hanbou". Visiting the cowshed, ploughing the cows, visiting the beef market, and riding the ox cart are all activities that visitors can participate in and experience. Events such as the Hanwoo Food Contest, Hanwoo Tasting, Hanwoo Evaluation, and Whole Beef Eating are a feast for everyone.

In addition, there will be a Hanwoo photography exhibition, a carving exhibition, and a Hanwoo farming tool experience during the event. Symphony performances, traditional Chinese music performances, agricultural music performances and other large and small concerts will also be held at various event venues, which will add a lot of festive atmosphere to the festival.

There is even a national wrestling tournament during the Cattle Festival, where spectators will have the opportunity to enjoy exciting and intense traditional wrestling performances.

In short, how lively it is.

Of course, although the Korean beef is the absolute protagonist in the "Hengcheng Korean Beef Festival", it is not only the Korean beef, visitors can not only taste the Korean beef, but also can taste a variety of Hengseong style snacks.

In addition to participating in the sand cucumber digging experience, you can also go to the sand cucumber food tasting to taste a variety of delicious sand cucumber dishes, and you can also taste the famous Anxing steamed buns. You can make your own Anxing buns, and during the event, the "Kimchi Queen Competition" will be held to select the most skilled kimchi gourmets.

Although Hengcheng has made a big fuss about Hangeok, and has even made Hanniu a signboard in the county, for Jiang Chengyan, what impressed him the most was still the price of Korean beef, which was enough to scare people to death.

At the same time, it is also somewhat clear that kimchi is so popular in Korea, because compared to luxury foods such as Korean beef, kimchi is indeed a cheap and high-quality food for the general public in Korea.

PS: Please give more tips and recommendations.