414 Small goals for the future

Hearing Liu Anran say so much, these people here all felt a little blindfolded. Pen & Fun & Pavilion www.biquge.info

It can be heard that Liu Anran attaches great importance to Blizzard and also has a high opinion of Blizzard. But what does he mean by that? Do you think you pay less to your employees?

They feel as if it's April Fool's Day again, and what company boss would desperately want to give his employees a raise? Employees' salaries are also a large part of a company's day-to-day expenses. Is this Andy a little insane?

"You're right, I'm really going to give Blizzard employees a salary increase." Liu Anran said with a smile.

"Maybe with our passion, even if the salary is smaller, we can put all our body and soul into creating games. It's okay if it's short, but what about when it's long? There are a lot of things we need to think about in addition to creation, and that is life. ”

"Without a good salary, people can't get a good life. In a few years, the gap with the rest will widen. Will their minds change at that time, and will they move to other companies in order to get a higher salary? ”

"I can help people with their salaries, the only thing I need is people to create better games. Moreover, the current development model of Blizzard is too simple, if it continues to develop in the current model, Blizzard will only be a small game production company in the future. ”

"Whether it's Blizzard headquarters or Blizzard North, you guys have been with the company since its inception. In recent years, the development momentum of the game industry around the world has been very good, and we cannot miss this opportunity, and the development of diversification must also be put on the company's development agenda. ”

"Mr. Andy, what you mean by diversification is that Blizzard's development direction will shift from PC games to other fields?" Bill? Rob asked.

Looked at Bill? Rob glanced at it, nodded and shook his head before he spoke: "We will still focus on PC games, and PC games will become the pillar industry of Blizzard." ”

"Vertically, we need to develop more highly playable games that appeal to a large gaming audience. Horizontally, we also need to pay attention to offline interactions. ”

"As I said, that little game you did on the Battle.net was very good, but it was inevitably a little petty. Why can't we make this game bigger? "StarCraft" and "Warcraft" were developed by our company, why can't our company host the world's e-sports tournaments by ourselves, but let South Korea take the lead? ”

"I don't know if you've noticed the rise of online gaming. In terms of the ability to attract money, online games are much stronger than these current LAN games. ”

"And now our company is still a blank in terms of online games, if we can also develop a highly playable online game, then what kind of situation will Blizzard be in the future, and will the salaries of employees be so low?"

"In the future, Blizzard's goal is to develop online games and launch competitive projects on the basis of consolidating the original game projects, and Battle.net is our best medium."

Blizzard can be said to be both successful and unsuccessful, successful in the development of these games, unsuccessful in Blizzard's halfway transformation delayed the development of the game.

Just asked yourself Bill? Rob, because of his incomprehension of the company's transformation, followed the collective resignation of the founders of Blizzard North, which made Blizzard lag behind the rest of the company in the development of PC games. Although Blizzard later realized this problem, its leadership in the field was not as good as before.

All this is to reinforce the confidence of these people that the company will not weaken its investment in PC games, but will increase it.

"Mr. Andy, I still don't understand why we are hosting our own game events. It takes a lot of investment to host the whole event, and now that they have their event in Korea, isn't it already a promotion of our game? "Bill? Rob continued to ask.

"In fact, hosting such a competition now is of little use to Blizzard. South Korea are already ahead of the curve in this regard, they have their own professional league. Liu Anran said with a smile.

"What we need is a culture, a gaming culture that belongs to Blizzard. The game industry is not very well taken at the moment, and the tournament we are going to host will be a tournament where the world's best players come together. ”

"I hope that in a few years, when people think of esports competitions, the first thing that comes to mind is the tournaments that we host at Blizzard, because we have the most gold in them. We may be at a disadvantage in the early days, but we have to be confident that we can do this well. ”

"If you want to make everyone's salary satisfied, you can't just talk about it. If we don't have enough influence in the gaming field, we can only dream. My goal is to make the average annual salary of the company's employees exceed $200,000 and the annual income of the company's executives to more than $2 million within two years. ”

Liu Anran's "bold words" frightened everyone, if you say so, the salary expenditure alone is 50 million US dollars a year. Even if they still have doubts about Liu Anran taking over Blizzard, they are a little uneasy under such a goal.

"Don't think I'm talking about it, because you have no idea how profitable online games can be for a company." Liu Anran said with a smile.

"I was in a game company in Huaxia, and I made a lot of money just by acting as an agent for an online game. As for how much you earn, I won't tell you, you need to develop an online game to experience. ”

He was very confident that he would be able to fulfill his promise to these people, and as long as Blizzard developed World of Warcraft, what was that promise? The stock price will go up like crazy.

The main success of World of Warcraft is his quest system. Now that I've been involved in Blizzard, I was able to increase the subtle design of the mission system at the beginning of the game's development and enrich a more complete backstory.

Liu Anran came here this time to cheer up Blizzard's managers and stabilize the morale of the army. The effect is not bad, although his development concept is still a little inconsistent with the current Blizzard management, but it is still generally in line, which also clears them up some doubts.

As for Bill? Rob: Whether they will choose to leave next year, Liu Anran is still unclear, so he can only do his best to keep them. When it comes to gaming, they're real talent.