The girls just can't be idle, and they just want to go out to play after visiting the courtyard, and Fang Yufu has become the best tour guide. Pen, fun, pavilion www. biquge。 infoIf you change to someone else, the girls may not be happy to go.

"Andy, why did you leave all your bodyguards in South Korea, you should have brought them with you." Finally, there was time to be alone, and the peacock looked at Liu Anran and said.

"The environment in China is different from other countries, and I am still very safe here. And you're by my side, so I'm not afraid of any number of people. Liu Anran said with a smile.

Some people may think that traveling with a team of bodyguards is very stylish, but Liu Anran doesn't think so. A bunch of people coming out and going in, it's not very convenient to do anything. And this pomp and circumstance will disgust those who like to keep a low profile.

"But you should still pay attention to safety, last time it wasn't that you were too sloppy, how could someone hurt you and Linda." Peacock said with a frown.

"Okay, I know you're worried about me, don't worry, I'm not the one to cause trouble everywhere." Liu Anran nodded and said.

Hearing the perfunctory in Liu Anran's mouth, the peacock glanced at him angrily. However, she also knows Liu Anran's temper, and if she doesn't want to bring it, she will never bring it.

It is the habit of Chinese people to talk about things at the wine table or dinner table.

In the roast duck restaurant in the evening, the big table was full of people, Liu Anran was talking about things, and the girls who had been shopping for a day were very fond of roast duck.

"Director Feng, I'm short on time, so I have to bother you to come over for a run this time." Liu Anran poured a glass of wine for Director Feng and said apologetically.

"As long as that film can be filmed by me, let alone come here, I am willing to let me run a few more times." Director Feng said with a smile.

"I've wanted to make this film for a long time, but the technology was immature and there was no copyright at that time. Now as long as you dare to hand over the film to me, I don't dare to say anything else, I will definitely shoot with my heart. ”

"Director Feng, don't worry, since I came to you, I just want to hand over this film to you. This is the first film that our company has launched in China, and we dare not be sloppy. The script needs to be adapted, and you have a scene to shoot now, how about starting next year? Liu Anran said with a smile.

"Although it's the first time we've met, I don't hide some words, how much money do you plan to invest in this film?" Director Feng asked.

"40 million, is it enough?" Liu Anran asked with a smile.

"Enough, enough. I've thought a lot about this film, and this time I'm going to really lean towards commercialization. Its filming and its publicity all follow the path of foreign commercial films. Director Feng nodded with satisfaction and said.

"To tell you the truth, if it weren't for the copyright in your hands, I would have been able to spread it myself. The "Mobile Phone" I shot this time sold 6 million in patch ads, which greatly reduced the investment cost. ”

"Director Zhang's "Hero" was very successful, maybe the way of the film in the future will have to lean this way. If you want to compete with foreign films, you have to work production and publicity. ”

"I agree with that." Liu Anran said after thinking for a while.

"In many foreign films, a lot of publicity fees will be charged for the items that appear in the film, provided that the film is a successful film."

"I'm in favor of placing ads in the film. But I have one request, the implanted ads are not too obtrusive and not too much. ”

"The number of films I invest in Huaxia will not be large, and I will not care how much money this film can make, what I want is quality effect. We have a lot of channels for Star Media to make money, and our industry is dominated by the film and television industry, so I don't want people to come to the cinema to watch a movie and come out and tell me that they see it as an 'advertising broadcast'. ”

Director Feng nodded, "That's a good thing, we'll pay attention to it when designing the scene." ”

"Actually, it's nothing, as long as it's cleverly connected." Liu Anran said with a smile.

People in the film industry want to make a profit, and product placement is an inevitable choice. Just like "Stealing the Day", it is better to say that it is a movie than a large-scale advertising campaign for BMW MINI.

He thinks it's nothing, whether you say he's a film or a large-scale promotional film for BMW, it's undeniable that people like to watch it, and when people watch the film, they will be conquered by MINI's dexterous posture.

This is a successful collaboration, and the audience will not be disgusted. Because the MINI car is exactly what the film needs in that scene, the audience can accept it very rationally.

Items that have to appear in the film, items that have a role in the film, these can. And blunt, advertised items for the sake of advertising, so he resolutely did not allow.

Just like in the film in two years, you have to give a close-up shot when you drink milk, Liu Anran won't do such a thing. Even if it can't attract too high sponsorship, it will increase the investment cost.

Director Zhang's "Hero" opened the era of blockbusters, and Director Feng's "Mobile Phone" and "No Thieves in the World" opened the era of commercial films. He has always felt that product placement in the film is a double-edged sword, if you don't use it well, what you lose is the audience's reputation.

The future audience is very picky, no matter how good your actors' acting skills are, there are too many shortcomings in the film, and your film is not a successful film.

China is Liu Anran's base camp, and what he wants to take is a real boutique route. Otherwise, why would people give you the right to introduce foreign films? If you can't play a good leading role in this regard, how can you revitalize the domestic film industry, even if Liu Yi is there, this agency will be withdrawn sooner or later.

He doesn't want Director Feng to be crazy about product placement, he likes the income of the film and attaches more importance to the quality of the film. I don't want to make no money at all because of scruples about this aspect.

"By the way, I heard you're planning to train filmmakers?" Director Feng asked curiously.

"yes, the first group of people has already gone to the American side. I don't know if my investment will pay off in the future, but my goal is to have our staff involved in the production of all the films released in China in the future. Liu Anran nodded.

"I'll throw some cold water on you." Director Feng thought for a moment and said.

"It's a great idea, and it improves the quality of the film, but it also increases the cost of the film's personnel. Some small-investment films, if you want to hire these people, I'm afraid you can't do it. ”

He felt that chatting with Liu Anran was very speculative, not only in the rusty stage before eating, but also in the familiar stage during the meal now. He is the master who has something to say, and Liu Anran is also an outspoken person, he feels that such a person is acceptable.