Thanks to the book friends "Cruel Reality" and "Ding Army Soul" for their recommendation votes. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

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Chapter 027, [Creativity in Five Minutes]

Ms. Yang glanced at Xie Kai's handsome and spiritual hairstyle, and nodded with satisfaction, "Young man, since you said that you used it this morning, can you tell me what the effect is?" …… Don't be nervous, don't think you're here for an interview, now you're a consumer, I'm a producer, I'll ask you to do a questionnaire. ”

Ms. Yang's words made everyone laugh, and Su Yan also smiled.

"It worked great! I've used a lot of gel water, but now basically other brands don't work, just your good Meidi. Xie Kai spoke eloquently, his tone was sincere but not pretentious, "It's not that I'm talking about the scene, but your products really work well, you look at my hair, no matter how the wind blows, it won't be messy, it's because of the use of good Medi Jelly water." ”

As he spoke, Xie Kai deliberately lowered his head and shook it from side to side, and the hairstyle on his head was really not messy at all.

"Yes, if you want to talk about the shaping effect, if we think that Meidi Gel Water is second, I believe that there is no product on the market that dares to boast of being the first." Ms. Yang was clearly very confident in her product, and this confidence could be felt by everyone present in her words and demeanor.

This should be a big brand like Meitao, Zhang Lei judged privately.

“…… But we're not satisfied with that. After more than a year of hard work, we have reformulated our existing product and are ready to launch it on the market in the near future. The stereotype effect of the new product will be stronger and more durable, and these two points are the focus of our print advertisement! ”

Everyone was listening carefully to Ms. Yang's introduction, especially when she talked about the content related to this advertisement, they pricked up their ears one by one, and Brother Zheng and Xu Xiaohan had even picked up the pen and were taking notes quickly.

Ms. Yang was still smiling, but she subconsciously raised her voice, because she was about to talk about today's exam questions.

“…… Our previous ads were relatively traditional. The meaning of this headquarters is whether you can try to use some new ways to publicize it. New products always have to reflect changes, and even advertising requires new changes, and a large part of our user base is young people, young people always like new things, and they are ......quick to accept them," Ms. Yang's eyes swept over everyone's faces, "so our need this time was to design a print ad that would make people look good to promote our new generation of gel water products." This advertisement must be creative, it is best to make the audience of the advertisement unforgettable, and at the same time, the characteristics of our new product should be firmly transmitted into their minds, so that when they think of good Medi Gel Water, they will unconsciously think that this is a strong stereotype and long-lasting good product! ”

Su Yan, who was standing beside her, nodded, and seemed to be satisfied with Ms. Yang's explanation, "Do you have any questions?" You can bring it up on the spot, this is also a direct interaction between you and international customers, there are not many such opportunities! ”

Xu Xiaohan quickly raised his hand: "Hello Ms. Yang, may I ask, is the focus of this publicity on the two points of strong stereotyping and long-lasting stereotyping?" As far as I know, there are a lot of other advantages to your products! ”

Su Yan immediately cast an approving look at her, although she wanted to be grouped, but the interview had actually started now.

"Yes. In fact, in addition to these two features, our gel water products have many other advantages, such as no hair damage, good moisturizing, and a variety of optional fragrances, etc., but the main point of this promotion, we want to Focus on the strong styling and durability of the two, as for other features, we may do another special planning later. ”

"Excuse me, does the new product have a special name?" Brother Hui also raised his hand and asked.

"Not really." Ms. Yang said with a smile, she was obviously impressed by the certificate brother, "The new product is just a formula upgrade, and we don't want to make too many changes to the existing brand for the time being, so we still use the original name, just call it Medi Jelly Water......"

Everyone asked some questions one after another, and Ms. Yang answered them one by one, and Su Yan also helped explain some questions, while Mr. Yang never spoke, just watched quietly, not knowing what he was thinking.

Overall, the performance of the candidates was remarkable, and basically everyone asked questions, some more and some less.

There is only one exception.

Zhang.

At this time, Zhang Lei didn't seem to have any interest in asking questions, he was sitting in his seat, and he was secretly searching for something with his mobile phone with his head down.

He now urgently needs to identify three things.

Three things that seem to have nothing to do with each other at all.

"Okay, everyone's questions are almost asked, I believe you have understood your requirements for Ms. Yang, let's start the group discussion," Su Yan ended the question in time, and at the same time invited Ms. Yang back to her seat just now and sat down, "Note, the time is only half an hour...... Half an hour later, I hope to see the ideas that spark my eyes! That's all for today's interview......"

Time is precious, and as soon as Su Yan's voice fell, several groups had quickly begun to discuss in a whisper. Xie Kai, who was originally sitting next to Zhang Lei, had already sat next to Lu Shiting opposite.

"Zhang Lei, time is so tight, do you have any ideas?" Xu Xiaohan leaned over and asked.

"Huh?" Zhang Lei's gaze took his eyes off his phone with difficulty.

"It's okay if you can't think of it," Xu Xiaohan was not too surprised, she originally asked casually, although she chose Zhang Lei as her teammate, but not out of strength considerations, "...... I have an idea, since this product is the main strong stereotype, I wondered, can I create an extreme situation? For example, a typhoon, preferably a super typhoon...... Zhang Lei, are you listening? ”

"I'm listening, I'm listening, I'm sorry," Zhang Lei smiled apologetically, "I have some important information to confirm, but my mobile phone network is not very stable......"

"Well, that's good...... My idea is, can we put it in the situation of a super typhoon, so that someone who has used Good Medi Jelly Water will stand out from the crowd in a group of people who have been blown away by the typhoon? What do you think? ”

"It seems to be good," Zhang Lei thought for a moment and nodded quickly, "This is an obvious idea of 'what will happen if you have a product', which is essentially similar to my idea......"

"You have an idea, too?" Xu Xiaohan asked in surprise.

"yes, I've got one in mind, but there are two pieces of information that need to be confirmed." Zhang Lei suddenly thought of something, "By the way, is your mobile phone signal good?" Lend me two pieces of information, and it's okay right away, is it okay? ”

"What information are you looking for?" Xu Xiaohan was a little puzzled, when was it and what information was checked?

Still, she pulled her phone out of her bag.

Zhang Lei happily took it, quickly opened Baidu, and was about to enter the text, but found that Xu Xiaohan's input method was not used.

He used pinyin, and Xu Xiaohan used obviously a stroke input method, a bit similar to five strokes, but not five strokes, in short, it is an input method that Zhang Lei has never seen.

It should be the butterfly effect.

"Beauty, can you help me enter the 'Spiritual Ocean'?" Zhang Lei really didn't need this input method, so he had to turn to Xu Xiaohan for help.

"The Ocean of Wisdom?" Xu Xiaohan was slightly stunned, but soon took the phone and quickly typed the word, asking as he tapped, "What is this?" Which spirit and which wisdom? ”

Zhang Lei hurriedly picked up the pen and wrote these four words on the paper.

Xu Xiaohan quickly typed in according to what he wrote, and clicked search.

Her mobile phone is another telecom operator, and the signal is much better than Zhang Lei's, and it came out as soon as she searched it.

[Baidu results, I can't find any search results related to "Lingzhi Ocean". 】

Looking at this line of words, Zhang Lei's little heart jumped "plopping"!

He guessed right!

Because of the butterfly effect, the original world's fifth-largest advertising agency is no longer there in this new world!

Just now he searched for "Meitao Jelly Water" on his mobile phone and found that this brand did not exist!

Now, only one last thing remains to confirm!

"Beauty, can you help me type in 'Eiffel Tower' again and search for it?"

"The Eiffel Tower?" Xu Xiaohan frowned, "What is there to search for the Eiffel Tower?" ”

Hearing her ask, Zhang Lei was a little pleased, "Have you heard of the Eiffel Tower?" ”

"The Eiffel Tower is so famous, of course I've heard of it," Xu Xiaohan was a little speechless, "The landmark building of Paris, France!" ”

"Can you make a sketch? Please, it's important to me! Zhang Lei said and handed over the blank paper and pen, "You can search for the picture first." ”

Xu Xiaohan was a little helpless, but looking at Zhang Lei's solemn expression, this love seemed to be really important.

She sighed, took the pen, and drew on the white paper.

Because she was in a hurry, she drew quickly, but probably because of her good basic skills, she didn't scribble at all, but looked decent.

A stick figure of the Eiffel Tower was quickly drawn, Zhang Lei glanced at it, and there was no difference between the Eiffel Tower and his impression.

"Wow, your painting is so good," Zhang Lei was very envious, "My painting is too scummy, so I can only ask you for help!" By the way, there's one more thing to draw below......"

"What's the use of drawing this?" Xu Xiaohan finally got a little impatient, now that time is precious, he really can't waste it casually.

"Of course it works, trust me, I'll explain my creative ...... to you later"

……

Ms. Yang had been sitting down for less than five minutes when her phone rang.

After answering the phone, Ms. Yang whispered something to Mr. Yang.

Mr. Yang has been expressionless since he walked into the conference room, but after listening to Ms. Yang's words, he was obviously a little anxious.

"Manager Su, there is an emergency within our company, and my eldest brother and I may have to leave first!" After a brief discussion, Ms. Yang said to Su Yan.

Su Yan was stunned for a moment, but quickly smiled: "Okay, since you have something, then there is no way...... Don't worry, leave the advertising matter to us, and we will help you come up with a plan today! ”

"Well, I believe in your professionalism," Ms. Yang obviously trusted Su Yan and this company, she glanced at Zhang Lei and them in a whispered discussion, "What about the interview......

"I don't bother you two about the interview, I'll handle it myself, it's my job. The two of you are also excited, and since the time is unfortunate, there is no way to do it. But after the interview, I'll let you know the results of today. Su Yan said in a respectful tone.

Ms. Yang nodded, discussed a few words with Mr. Yang in a whisper, and quickly stood up, walked over and gently knocked on the conference table, attracting Zhang Lei's attention.

"Listen, everyone, we're really sorry that we're in a bit of a hurry and have to go first. But before I go, I want to ask, have any of you already thought about the ad creative? Ms. Yang asked.

Su Yan glanced at everyone with some embarrassment.

It's only been less than five minutes, and in such a short time, it's too difficult to come up with a usable advertising creative, even if she goes into battle in person, I'm afraid she may not be able to do it.

But what she didn't expect was that as soon as Ms. Yang's voice fell, two people raised their hands at the same time!

Su Yan raised her eyes and looked over, only to see two people raising their hands, one was Brother Certificate, and the other was ......

It's actually Zhang Lei!