Thanks to "Foxfer80" for the tip again, I found that the name of the tip at the starting point is good and evil......

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Chapter 077, [Temperature Changes the World]

Zhang Lei's requirements are indeed quite simple, deserts, camels, Antarctica, penguins, these are all relatively common materials, Xie Ting quickly divided the work, and asked everyone to pick out all the suitable pictures from their respective material libraries and put them together with him. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Although the people in the creative department generally have no good impression of Zhang Lei, Sun Tian just made a special confession that they must fully cooperate with Zhang Lei, so everyone did not dare to stumble Zhang Lei in this link.

Besides, there is no need for this, these simple picture materials can be searched on the Internet, and they can be used with a little change.

Xie Ting glanced at it a few times, and saw that the materials he had gathered were quite sufficient, so he immediately packed them and sent them to Zhang Lei.

Zhang Lei quickly sent a big smiley face after receiving it.

"If there's anything else you need us to help with, please feel free to ask." Xie Ting replied with a message, he felt that Zhang Lei's request was too simple, and he couldn't help but be a little worried.

"Thanks, that's all I need for now." Zhang Lei replied.

Seeing Zhang Lei's reply, Xie Ting couldn't say anything, but he was silently speculating about Zhang Lei's advertising plan in his heart.

He is the creative director of Sun's Advertising, with more than ten years of experience in the industry and rich experience in creative design, so he is very sensitive to the materials required by Zhang Lei.

"No play!" Lu Daran, who was sitting next to Xie Ting, suddenly said in a strange voice, and after speaking, he took out a pack of cigarettes from his pocket, smoked one, put it under his nose and smelled it.

"Brother Da Ran, what do you think, say it and let's listen to it together?" The mosquito on the opposite side quickly asked with a pair of small eyes.

"I can't talk about it, but isn't this a louse on a bald man's head—is it obvious?" Lu Daran said and pointed at Zhang Lei on the big screen with a cigarette.

"Da Ran, don't sell it, if you have something to say, say it quickly." Tian Kehua, who was in a creative group with him, also urged anxiously.

Lu Daran smiled and sighed, then sat up straight and looked around, "You think for yourself, the desert, camels, Antarctica, penguins, all the materials are here, isn't Zhang Lei's idea ready to come out?" ”

As he spoke, he observed everyone's reactions, and saw that although none of them answered, some people were already nodding secretly, and he couldn't help but feel a little proud.

"Zhang Lei: This is a typical traditional idea of 'what happens if you have a product', right? Camels in the desert are afraid of heat, what to do? Give them air conditioning! Penguins in Antarctica are afraid of the cold, what should I do? Blow air conditioning on them too! Autumn Maple Air Conditioner to give you the coolness of the autumn breeze - that's pretty much it, right? Lu Daran asked as a matter of course, he even thought of the advertising slogan.

Everyone nodded again, because their ideas were similar to what Lu Daran said, and the air conditioner and these materials seemed to be such a creativity.

"Do you think it's ordinary, just like Zhang Lei's resume, without any highlights?" Seeing that no one answered, Lu Daran then spread his hand and asked with a smile.

"It's really not a bright spot, and I can think of such an idea in three minutes." Rhubarb nodded in agreement, although he is a copywriter, but in terms of creativity, there are occasional flashes of inspiration.

"It shouldn't be that simple, right?" A bespectacled girl in the back row muttered quietly.

"I don't think it's that simple." The mosquito grabbed his brown hair and echoed, "If it's just such an idea, it seems unlikely that you want to impress this Manager Qu, right?" ”

"But the materials are all here, deserts, camels, Antarctica, penguins, plus an air conditioner, what tricks can be conjured, you tell me!" Lu Daran raised his voice, anyway, they couldn't hear the discussion of Sun Tian here.

Everyone, you look at me, I look at you, and they are silent for a while.

"Also," Lu Daran simply stood up, lightly tapped his fingers on the table, and said confidently: "Didn't Zhang Lei just tell Manager Qu about a publicity theme or something, I almost guessed this, it should be related to animals or the environment." I think about it, probably, with Qiufeng air conditioning, everywhere is spring, and so on......"

"Isn't this an imitation of spring air conditioning?" Rhubarb asked in surprise, "Zhang Lei shouldn't be so blind, right?" ”

"Hehe, rhubarb, do you really think this Zhang Lei is so powerful, if he is really so good, his resume will not be filtered out in the first round - you take a good look at his resume and think for yourself if this is the case." The more Lu Daran spoke, the more he felt that he had guessed correctly, "And I'm sure now that Shunfeng's Brief, including Wanwei Beer, Xixi must have secretly given it to Zhang Lei many days ago, and then this kid thought hard for a few days, and finally came up with some good ideas, so he dared to come here to pretend to be wild." I didn't expect him to be unlucky, so he didn't die and ran into Mr. Qi, I have to say, Jiang is still old and spicy......"

"Impossible!" Xie Ting, who had not spoken, finally opened his mouth to interrupt him, "Shunfeng, and Wanwei's Briefs, which were temporarily sorted out by Mr. Sun less than an hour ago, Zhang Lei can't count these unexpected situations, unless he is an immortal and can predict the future." ”

"Yes, yes, I helped sort out these materials, and they were indeed given to Mr. Sun just now." Mosquitoes hurriedly helped testify.

"And Xixi rarely comes to the company this semester, she hasn't been in contact with these Briefs herself, let alone secretly giving the information to Zhang Lei, Xiao Lu, don't talk nonsense to mislead everyone." Xie Ting Zhengse said.

Lu Daran blinked, "Okay, even if I guessed wrong about this matter, I think other things are still reliable, at least the creativity of this air conditioner, I don't think Zhang Lei can play any new tricks, what do you think?" ”

"Well, it's hard to say," Xie Ting coughed lightly, "Everyone's creative points are not quite the same, some people are biased towards academics, some people are more jumpy in thinking, Zhang Lei is not very familiar to me, but according to the idea of the tailwind, I guess he should be biased towards the kind of imagination." ”

"Thank you, I don't agree with this, imagination is a high evaluation, this Zhang Lei is obviously not worthy!" Lu Daran said with a smile, put the cigarette in his mouth and held it, if it wasn't for the fact that smoking was not allowed in the conference room, it is estimated that he would have lit it a long time ago.

"It's not much point to argue about this," Xie Ting picked up his phone and looked at the time, "It's been ten minutes, didn't Zhang Lei just say ten minutes, it is estimated that in a short time, we will know the answer." ”

"Yes, I'm just waiting to see what tricks this kid can conjure!" Lu Daran laughed expectantly, "The scene is estimated to be quite exciting later!" ”

Xie Ting's lips moved, obviously wanting to say something, but when he saw that everyone seemed to have similar thoughts as Lu Daran, he had no choice but to give up.

At this moment, a "ding dong" prompt suddenly sounded on the big screen, and Zhang Lei sent another message.

"Thank you for the materials you helped me find, I almost got the manuscript ready, and I will print it out for Manager Qu to see, but before that, I want to show you first."

"Then send it over." Xie Ting hurriedly typed the keyboard and replied.

Zhang Lei quickly sent a picture file, the file name is "Autumn Wind Air Conditioner First Draft .jpg".

Xie Ting clicked the mouse with his right hand, and he couldn't wait to open the file, but when he saw the picture, he was stunned for a moment.

"Boss, what's it?" The mosquito sitting opposite Xie Ting asked with half of his body lying on the table, the big screen was still a "live broadcast", and the picture file was received by Xie Ting on his own laptop.

Lu Daran, who was close to the water, had already seen it first, and his reaction was similar to Xie Ting's, and he was also slightly stunned.

Originally, he thought that Zhang Lei's creativity must be similar to what he thought, but he didn't expect it...... It's much worse.

"Boss, is Zhang Lei ...... Got it wrong? Lu Daran asked with a surprised expression, as if he couldn't believe his eyes.

As soon as he said this, the people sitting opposite and behind him suddenly became more curious, and they shouted that they wanted to see that someone had already come over.

"I'll put the picture on the big screen and everyone can see it for themselves."

After saying this, Xie Ting skillfully clicked a few times, and a strange picture immediately appeared on the big screen.

All eyes were on this strange picture.

Strictly speaking, this picture is a piece of two pictures together. The upper part is a vast desert with no end in sight, and the lower part is an icy Antarctic glacier, one cold and one hot, forming a strong contrast, completely ice and fire.

But...... Something seems to have gotten in!

Two camels, which were supposed to appear in the desert of yellow sand, were standing comfortably on the glacier in Antarctica, one of them was looking into the distance, as if admiring the rare beauty of ice and snow around them, and the other was actually drinking cold ice water with his head down.

And the cute penguins, with their round white bellies, lined up, one by one through the originally smooth yellow sand, leaving a row of neat and lovely footprints on the flat desert. Several of the penguins were looking left and right, as if they were watching the wonders of the desert that they had never seen before, experiencing the tragedy and desolation of the yellow sand.

"What the hell is this?" Lu Daran had already screamed loudly, which was not at all different from what he had guessed just now, it was really embarrassing.

Xie Ting seemed to have understood what Zhang Lei wanted to express, he smiled, and quickly glanced back, "Do you all understand?" ”

Lu Daran was dazed, his hand holding a cigarette stopped in mid-air, the mosquito and rhubarb were whispering something, Tian Kehua was still staring at the big screen, some of the people in the back row were whispering, and some were already nodding in amazement.

"Xiao Lu, it seems that Zhang Lei is not quite the same as you think," Xie Ting said with a smile, his tone was full of playfulness, "You guessed wrong!" ”

"Are you sure it's not Zhang Lei who made a mistake? There wasn't even an air conditioner in there! Lu Daran said stiffly.

Xie Ting wanted to say something, but Zhang Lei's voice came from the big screen, and he quickly clicked the mouse a few more times, and the picture of the Sun family's living room reappeared in front of everyone.

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For the same picture, Zhang Lei printed a total of eight of them, one for each person, and even Qi Peng had a share.

When he first saw this chaotic and upside-down picture, Manager Qu was confused, "Why do penguins run into the desert?" It can't be, right? ”

"yes, and how can a camel be on a glacier?" Secretary Lin also asked, and quickly raised his head to look at Zhang Lei, "This should be Antarctica, right?" ”

"Don't you two understand, it's because of your Qiufeng air conditioner!" Sun Tian smiled and explained to Zhang Lei, after all, he has been doing advertising for more than 20 years, and he can see at a glance what Zhang Lei wants to express.

Manager Qu suddenly realized, patted his head and laughed, "So that's the case, I'm really confused!" ”

"It seems to be quite interesting," Qiu Ruoqin smiled, "Xixi, bring my mother's glasses, I'll take a good look at it." ”

After being reminded by Sun Tian, Manager Qu and Secretary Lin tasted it again, and the two of them quickly glanced at each other, as if exchanging opinions.

"Although this advertisement is a bit new, the disadvantage is that it is not direct enough," Seeing that Manager Qu and Secretary Lin did not immediately affirm Zhang Lei's creativity, Qi Ming, who had been observing words and expressions, quickly pointed out the shortcomings, "Mr. Sun, what do you think?" ”

"This ......," Sun Tian looked up and thought for a moment, "it seems to be a little bit." Although I can understand it at once, the thinking of our advertising is not quite the same as that of ordinary people, and ordinary people really need to think about it before they can react when they see it for the first time. ”

Manager Qu was a little afraid to say it just now, but when he saw that Sun Tian also said the same, he nodded and said, "Yes, yes, that's it, I couldn't understand it at first glance!" ”

"Me too." Secretary Lin also hurriedly agreed, and looked at Zhang Lei again.

Qi Ming and Qi Peng secretly glanced at each other, and both showed knowing smiles.

Zhang Lei was extremely calm, "This is normal, in fact, I have taken this into account, so in order to make this advertisement simpler and more direct, I added such a copy." ”

As he spoke, he slowly turned over the A3 paper in his hand and displayed it in front of everyone.

The picture part is exactly the same, except that Zhang Lei's one has a few more eye-catching big characters.

Temperature changes the world - autumn maple air conditioner.

It's just ten words.

When I read it for the first time, Manager Qu obviously still had a polite and perfunctory smile on his face.

But when he read it for the second time, the perfunctory look on his face was gone.

By the time Manager Qu read it for the third time, his face had become extremely solemn.

He silently put the manuscript paper in his hand on the sofa, stretched out his hand, gently took the one in Zhang Lei's hand, and savored it again.

Sun Tian and Qi Ming also subconsciously moved to his side, obviously wanting to see the complete manuscript clearly, Qiu Ruoqin, who had just put on his glasses, also looked over here, and when he saw those words clearly, his face was also a little surprised, and then he kept repeating the sentence "temperature changes the world" in his mouth, and then looked down at the camel and penguin in his hand.

Sun Tian simply picked up the pen and added this sentence next to the picture.

There was some silence in the living room.

Sun Xixi had quietly walked to Zhang Lei's side just now, and while everyone was almost looking down at the manuscript, she stretched out her slender jade fingers and secretly twisted Zhang Lei's back.

Seeing this intimate action between the two, Qi Peng had the urge to cry.

"Why are you screwing me again?" Zhang Lei asked softly with a slightly exaggerated expression of pain on his face.

"Confess to me, did you think of this sentence later, or did you think about it in three minutes?" Sun Xixi turned his head sideways and asked softly.

Because of his suppressed voice, Zhang Lei didn't hear it very clearly, but he still understood, and immediately smiled mischievously, and replied with a whim: "Guess! ”

Sun Xixi just wanted to screw him again, but Manager Qu had already come to his senses.

He let out a sigh of relief, a satisfied smile on his face, and then flicked the two camels on the paper with his hand.

"The temperature changes the world, as long as there is an autumn maple air conditioner, there is a suitable temperature, as long as there is a suitable temperature, camels live in Antarctica, it is completely possible!" Manager Qu sighed with a smile, looking at Zhang Lei's eyes full of admiration, "Little brother, you copywriter can't be more atmospheric!" ”

Zhang Lei smiled and bowed: "Manager Qu, this is the advertising theme I helped you think, temperature changes the world!" ”