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Chapter 098, [The director is a master]

Zhang Lei was a little embarrassed: "Don't be in a hurry to applaud, I haven't started to explain yet!" ”

"There shouldn't be any need to explain," Wang Fangfang took over with a smile, turned her head and asked the students in the audience: "Is there anything you can't understand about Zhang Lei's idea?" ”

"Understand!"

"Understand!"

The students in the audience responded with a smile, and some people gave Zhang Lei a thumbs up from a distance. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Wang Fangfang was also a little excited, just now she felt sorry for Zhang Lei for pushing away the precious time she had gained, but at this time, there was only admiration for Zhang Lei in her heart.

However, as the host, she quickly calmed down: "I remember that Miss Baili was the first to applaud just now, Miss Baili, do you want to comment on Zhang Lei's idea?" ”

"Okay, I'll say a few words." Baili Qingxi moved the microphone back in front of him slightly, "Just now I saw that many students in the audience were laughing, and I knew that Zhang Lei's idea was successful." ”

The students in the audience were quiet, especially the boys.

“…… Why? Because the ultimate purpose of advertising is to pass on the selling point of the product to users, excellent advertising will make those users who have seen the advertisement leave a very deep impression on the product......" Baili Qingxi said and looked up at the big screen again, "Zhang Lei conceived this picture, humorous, vivid, but tightly around the characteristics of thin to make a fuss, I believe that people who have seen it will smile, after laughing, they will further sigh, it turns out that a certain brand of laptop can be so thin!" ”

There were already people in the audience nodding, and it was.

Baili Qingxi glanced at Zhang Lei, "There is one more point, I ...... just now Laughed too. ”

The audience burst into laughter.

Wang Fangfang smiled and asked, "Miss Baili, is this why you couldn't help but applaud Zhang Lei just now?" ”

Baili Qingxi was slightly stunned, and then nodded with a smile: "It should be said that this is only one of the reasons......

"Oh? What are other reasons? Wang Fangfang asked curiously.

Baili Qingxi thought for a moment before replying: "Actually, one of the biggest reasons why I applauded Zhang Lei just now was because of shock. ”

"Oh? Why the shock? Do you think Zhang Lei's creativity is too good? Wang Fangfang asked again.

This time, Baili Qingxi shook his head without thinking about it and said, "No." ”

"I was shocked by Zhang Lei's speed of conception!" Seeing that Wang Fangfang was puzzled, Baili Qingxi quickly added, "It's too fast, it's so fast that I ...... I can't believe it! ”

Wang Fangfang suddenly realized at this time, and nodded thoughtfully, "Yes, I remember Zhang Lei said that when Mr. Qi introduced the thickness of the laptop just now, he had already completed this idea in his mind, which is really incredible!" Let us once again give a warm applause to Zhang Lei! ”

There was another round of applause from the audience, and the atmosphere of the scene reached a climax.

Zhang Lei was even more embarrassed: "Senior sister, host, the two of you sing and harmonize, and you are about to praise me to the sky, this is a live broadcast, is this good?" ”

There was a burst of laughter from the audience.

Zhang Lei glanced at Qi Ming on the judges' seat, and then put away his hip-hop look, "I'd better briefly talk about my conception process, because Mr. Qi will definitely ask later." ”

The audience suddenly fell silent again, and the staff pointed the camera at Zhang Lei again.

"In the past few days, because of the preparation of this paper, I have memorized the six templates that I summarized in my heart, and when Mr. Qi said how thin this laptop is, my first reaction is, if you use the template to set this selling point, how can you design it?"

"I quickly went through all six templates in my head and thought I should be able to give the second template a try. Because the selling point is thin, I thought, if I make it to the extreme, what kind of effect will it have? Of course, this effect can be positive or negative, and sometimes the use of negative effects in advertising can make a deeper impression because advertising itself is an art of exaggeration. ”

"Coincidentally, when I went to buy breakfast this morning, a coin in my pocket accidentally fell into a gap in the cover of the gutter. At that time, I suddenly remembered this little thing, so I ...... You know, there's this idea! Zhang Lei said and pointed to the big screen.

"I've tossed coins like this, but why don't I have this inspiration!" Wang Fangfang complained with a smile, "It seems that art really comes from life, and it is higher than life!" ”

"Yes, in fact, many small details in life, with a little attention, coupled with a certain amount of artistic exaggeration, can be turned into advertising creativity. Of course, this is easy to say, but it is a bit difficult to operate, but if you can apply the template, it should be much easier, and this is the purpose of this paper. As for my idea just now, it's actually a template of 'product use consequences presentation', and that's it. ”

"There should be applause here!" Wang Fangfang said with a smile.

The students in the audience applauded very cooperatively.

Zhang Lei looked at the judges' seat with a smile: "Mr. Qi, I don't know if you are still satisfied with my answer just now?" ”

Although Qi Ming was reluctant, he could only nod: "Zhang Lei, you are indeed very good!" ”

Offstage, Qi Peng and Xia Bing glanced at each other, their faces a little ugly.

At this time, the door of the conference room opened a corner, and Sun Xixi and Lu Tao, who had finished taking pictures, came back.

The students seemed to have a tacit understanding, and immediately welcomed them with warm applause, which startled Lu Tao.

"Classmate, your acting skills are good!"

"It's just a bit exaggerated!"

Listening to these praises, Lu Tao understood, and then looked up at his exaggerated expression on the big screen, and was instantly happy.

Seeing that the father on the judges' bench kept smiling at herself, Sun Xixi also smiled, the atmosphere was so good, she knew that Zhang Lei's creativity must have been recognized!

His boyfriend has such an excellent performance in front of his father, Sun Xixi is in a beautiful mood now!

……

On the live broadcast page of the school forum, there were still a bunch of people lining up to scold Zhang Lei SB just now, but I didn't expect the style of painting to change suddenly after just three minutes.

"I'm the second Ao, Zhang Lei, this is a crit, Qi Ming's face is green, there is wood, there is wood?"

"I think Mr. Zhang Lefeng's face is greener!"

"The director is also ruthless enough, it seems that he deliberately gave a close-up of Qi Peng and Xia Bing just now, the expressions of this pair of difficult brothers are called sour!"

"It's so funny, the director is really lacking in morality!"

"What a lack of morality, the director is definitely a master, you must like it!"

"The director is a master +1!"

"Poor, the next one is Xia Bing, Zhang Lei played so well, this girl should be under a lot of pressure, right?"

"Who scolded him SB just now, stand up, I promise not to kill you!"

"It's all the big screen just now, I retract what I just said! Long live Zhang Lei! ”

"Zhang Lei's girl is really fierce, to be honest, my brother has never served anyone, today I have served this girl, what kind of brain!"

"No wonder Sun Xixi likes him, it's really a talented woman!"

"Damn, the director wrote a close-up to Qi Peng and Xia Bing again, does this director have a grudge against the two of them?"

"The director is a master, I decided to go to the conference room to guard, and when the live broadcast is over, I will ask him to sign his name!"

……

After Qi Ming briefly expressed his opinions, several other judges at the scene also commented on a few sentences, most of which were affirmations of Zhang Lei.

There is no way, Zhang Lei's creativity is full of highlights, even if someone wants to pick a bone in the egg, they can't pick it out.

In the studio, Xiao Li and the others didn't expect the result to be like this, and they shouted surprises one by one.

Director Wang smiled but said nothing, he didn't seem surprised by Zhang Lei's outstanding performance, but had a feeling of unfinished.

"It's a pity, the biggest highlight of today's show has ended, and the ratings shouldn't be able to climb!"

But before his words fell, there seemed to be a new situation at the scene.

"Senior sister, I have a small request...... - the voice came back from the scene.

Director Wang perked up, quickly put the cigarette in his mouth in his hand, and motioned for everyone to be quiet.

"What requirements?"

"I think my defense seems to be too smooth, and the time is a bit short, so doesn't that seem to carry much weight?" Zhang Lei asked jokingly.

"Huh?" Baili Qingxi was obviously a little surprised, "Then, what do you mean?" ”

Zhang Lei thought for a while, and then asked in an extremely serious tone: "Mr. Qi said just now that there are two questions, can you tell me your topic as well?" ”

"My subject?" Baili Qingxi then remembered that he had indeed thought of a topic temporarily.

"yes, I want to try!" (To be continued.) )