Thank you for the reward of "The Coffin of One Thought". Pen ~ fun ~ pavilion www.biquge.info

================

Chapter 089, [Smell of Gunpowder]

The applause at the scene continued, and the students kept cheering for Zhang Lei, and the grievances just now were swept away.

Lu Tao and the boys in the class almost slapped their palms swollen, "****, Zhang Lei is so witty, brother!" ”

"I'm convinced, I'm really convinced!"

"The one who came to win the prize -- that's really domineering!"

"Absolutely domineering side leak!"

The forum was even more applauding.

Just now, Zhang Lei was suppressed and pretended to be his grandson, some people were angry, accused Zhang Lei, and some sympathized, but now they are all on Zhang Lei's side, after all, Zhang Lei now represents the face of their school.

"Zhang Lei is really hanging to the sky, this is too beautiful......"

"Who said just now that Zhang Lei was a disgrace to the school, come out, brother promises not to kill you!"

"Haha, Zhang Lei is really yin, this hand is not bad, I decisively turned a fan of passers-by!"

"Passers-by turn fans +1!"

"Why didn't the director give a close-up of the judges' seat, I want to see what the expressions of the two judges who deliberately targeted Zhang Lei just now were~~~~~"

……

In the temporary broadcast studio, Director Wang, who was holding his hands, seemed to hear the calls of the students, and after a little thought, he said to his deputy Xiao Li: "Xiao Li, immediately ask them to adjust the camera position, and then cut the picture to the judges' seat, remember to capture a little more close-up of expressions, now this camera is a little far away, and I can't see the judges' expressions clearly......"

Xiao Li didn't know why: "This ......"

"By the way, there should also be a big close-up on the side of the stage, and both sides should be ...... Anyway, what the audience wants to see, we have to give the camera! Director Wang, who has many years of experience in live broadcasting, immediately said that although there was a little problem, his intuition told him that this would make the show look good.

Ratings are the most important, everything else stands aside!

The young Xiao Li was a little confused: "Director Wang, don't enter the advertisement?" Advertisements they are all ready and ready to ......"

"Enter a fart advertisement," Director Wang glared at Xiao Li, with a sad look of hating iron and steel, "You still enter the advertisement for such a wonderful turn of God, if you skip this paragraph, aren't you afraid that the audience will call you to complain?" ”

Xiao Li scratched his head and silently contacted the colleague in charge of the camera at the scene.

……

Almost everyone at the scene was applauding Zhang Lei, of course, except for Qi Peng and Xia Bing, there were also Qi Ming and Tu Shengyuan.

Qi Peng and Xia Bing were still triumphant just now, waiting to see Zhang Lei show his appearance, but they didn't expect Zhang Lei to turn the situation around with one sentence!

Qi Ming was also a little surprised, this Zhang Lei is really a thorn.

Tu Shengyuan and Zhang Lefeng were the most embarrassed, because they could feel that the students in the audience were applauding Zhang Lei loudly, and at the same time, they all set their eyes on the two of them, especially Tu Shengyuan, Zhang Lei's words just now were like a slap in the face.

However, as the president of the Beijing Advertising Association, after all, he is a person who has seen strong winds and waves, and this kind of small scene can't frighten him.

Tu Shengyuan quickly coughed and said: "Zhang Lei, it's good for young people to be a little angry, but you can't talk too much, all the contestants today are not fuel-efficient lamps, if you want to win the award, you have to depend on your ability!" ”

"President Tu has a point," Zhang Lefeng also nodded in agreement, he has always liked to pat Tu Shengyuan's sycophants, "As we all know, the advertising major of Communication University is one of the best in China, and countless outstanding graduates go out from here every year, and I heard that this is even more so." So although it's a competition in the school, if you really want to win the award, it's not just a cat or dog who can get it if you want to. ”

While the two of them were talking, they both had a faint smile on their faces, and they had a sense of superiority that pinched Zhang Lei in their hands, not for anything else, because they were today's judges, and they would not only have the qualifications to ask questions later, but they would also evaluate the final score.

With Qi Ming, there are three of them, occupying three of the ten judges, which can greatly affect Zhang Lei's ranking.

"Teacher Zhang, President Tu, Zhang Lei is not a cat or a dog," Baili Qingxi, who had not expressed his position just now, finally couldn't listen anymore, "His profession is very good, and he was jointly recommended by me and Director Li to enter the competition." ”

Tu Shengyuan and Zhang Lefeng were a little surprised, because Qi Ming didn't tell them this information, he only said that Zhang Lei was a very ordinary student, and because of some personal reasons, he needed their help to "take care" of it.

Listening to Baili Qingxi's tone, although he didn't say anything, he was obviously a little displeased, and it was no wonder that the person he recommended was said to be a cat and a dog, and he would have some opinions on anyone.

Seeing that the scene was a little embarrassing, Wang Fangfang hurriedly smiled and said: "Zhang Lei just said very well, I think everyone must have this kind of positive mentality, here, I also sincerely hope that he can really win the award with his outstanding performance today, but he regrets it in his heart." ”

"Thank you, host, I'll do my best, so can I start now?" Zhang Lei asked.

"It's time to go." Wang Fangfang smiled.

"Okay." Zhang Lei also gave her a smile back, and then quickly set his eyes on his original seat, looking for the familiar Qianying.

Offstage, the beautiful Sun Xixi was also staring at him, and her affectionate gaze seemed to give Zhang Lei infinite strength.

"Hello everyone, my paper today is also about advertising creativity," Zhang Lei breathed a sigh of relief, withdrew his gaze from Sun Xixi, and glanced down at his paper, "Creativity is the soul of an advertisement, its importance is self-evident, excellent creativity makes people stunning, but mediocre creativity makes people forget when they see it." I believe that everyone who is engaged in advertising hopes that they can come up with amazing ideas in a flash of inspiration......"

Speaking of this, Zhang Lei paused slightly, because he saw that the audience was already talking.

"The topic seems to be quite old-fashioned!"

"How is it creative? There seem to be two contestants in front of me who are also talking about creativity, is it really good for Zhang Lei to choose this theme again? ”

"I can't blame Zhang Lei, he didn't draw lots well, the topic of creativity has been in front of Zhuyu, and then I am afraid that it will be difficult to be brilliant, if I play earlier, I may still be saved, now what ......"

"There is no harm if there is no comparison, alas, Zhang Lei is hanging, this kind of competition is the most taboo topic repetition!"

Zhang Lei ignored these discussions, because he knew that his views would never be repeated with others.

"What I'm going to say today is that in fact, there are more than ninety percent of excellent ideas, which are essentially templates and routines!"

This unexpected turn of events really surprised everyone.

This point of view is different from the previous two, and it is very bold to hear!

Zhang Lei quickly clicked the mouse on the podium, and the title of his paper suddenly appeared on the big screen.

"Creativity is Actually Very Simple: On the Templates and Routines of Good Advertising Ideas".

There was another exchange of words in the audience, and even the judges began to talk about it in twos and threes.

Because Zhang Lei's topic is really a bit contradictory at first glance!

Zhang Lefeng quickly shook his head and smiled: "Zhang Lei, let me interrupt you, because the topic of your paper is very problematic." ”

"What's the problem?"

"Think about it, since it's an excellent advertising creative, how can you talk about templates and routines? If it's really a template or a routine, how can it be called an excellent idea, it's a paradox at all! ”

"Teacher Zhang is too anxious, isn't it a contradiction, and then listen to it, people have to take two bites to eat buns before they can eat the filling, you just listen to a topic and make a conclusion for me, this is too arbitrary, right?" Zhang Lei replied unceremoniously.

It smells of gunpowder......

Zhang Lefeng's face sank, and his old face was a little unbearable, "Zhang Lei, don't worry about the contradiction of the spear for the time being, but when you discuss this proposition, I think it's a little ...... Amusing! Yes, it's ridiculous! ”

"Why is it ridiculous?" Zhang Lei didn't understand.

"Isn't it ridiculous?" Zhang Lefeng said in a tone that relied on the old and sold the old, "If it is President Tu or President Qi, of course there is no problem, because they are all veterans of the advertising industry, and they have many creative advertising works." As for you, you don't even have a decent advertising work, so how can you talk about creativity, and even use such a sensational topic to attract attention, and make it so easy to talk about creativity......"

"Teacher Zhang, Teacher Zhang," Baili Qingxi hurriedly interrupted him, "You may not know Zhang Lei, in fact, Zhang Lei still has some excellent works, he came to elaborate on this topic, I don't think there is any problem, on the contrary, I also think it is very appropriate, at least I am looking forward to it." ”

"Yes, yes, Mr. Zhang may have misunderstood," Director Li also quickly jumped out to clarify, "Qingxi and I jointly recommended Zhang Lei to enter the competition directly because his advertising works are very good." ”

"What?" Zhang Lefeng was stunned. (To be continued.) )