Chapter 37 Porcelain Marketing and Plagiarism

The closer to the release date, the more intense the publicity of "Notes Horror" becomes, and you can see relevant information on the Internet almost every day, and the rounds of bombardment have not stopped. Pen, fun, pavilion www. biquge。 info

Even though Lin Zhilin and Li Yang were absent, Wu Shushan still took the director, Zhou Haifeng and several other actors around the country to carry out various activities and small-scale screenings before the release.

According to media reports, the number of moviegoers in the three cities exceeded 5,000, and the feedback received was rave reviews, and the audience said that it was very dazzling, thrilling and suspenseful.

Xia Yaohan couldn't help but say after reading it: "How is this completely different from you, the ratings on the light network are more than 8.6, this is the rhythm of the sky." ”

"We've all done this kind of thing, what's so strange about it." Zhang Yao disagreed.

In fact, before and after the release of film reviews in recent years, it is too common to spend money to ask the water army to brush up on good reviews, and people who often mix in the movie information website can get it at a glance, and those comments are written by the water army.

Zhang Yao has always admired these people, and good-for-nothing movies can boast of a flower, which is definitely enough to break it.

"CCTV six, Yanhua Film Report has also conducted an exclusive interview, you listen to the tone of this host, and you can't praise it."

"Are you concerned about this? There are no bad movies in this column, if you only watch this show and think that the whole world is a masterpiece. Zhang Yao has also watched a few episodes of the show, and he still knows some of the style of the show.

I never see negative reviews in this show, but people praise it very well, and they never say that the movie is good, they are all talking about how hard the shooting is, how hard the director is, how the actors break through, etc.

The audience looked: Wow, then this is worth looking forward to, but when I walked into the movie theater, I scolded my mother for coming out.

Xia Yaohan grinned and said, "Actually, I know this, but I always feel that Wu Shushan is demonstrating with us. ”

Below this micro/blog, there are all kinds of publicity, on-site photos, and of course, Wu Shushan's boastful accompanying text, such as fans who expressed their desire to stop after participating in the movie.

The combination of these blog posts is really the meaning of demonstrations, everyone knows that Zhang Yao has no money and no ability to do propaganda activities, and Wu Shushan is even more embarrassed.

"It doesn't seem to be reasonable to watch him show off his martial arts like this." Xia Yaohan looked very unhappy.

"There you have, look at me. Fortunately, my brother will also use PS technology in both hands, thanks to PS, I can take you all over the world without leaving home. Zhang Yao had an idea and thought of a good idea.

PS not only saved women, but also saved officials, so that leaders can go to all parts of the country to inspect while sitting in their offices, and there have been several such news, so Zhang Yao decided to do the same.

Log in to WeChat/Bo, save all the activity photos uploaded by Wu Shushan, and then open the PS to change all faces, and turn all the main creators of "Notes Horror" into them, and then replace the title, and everything else is not moved.

In the end, he also released Weibo/Bo in the order of Wu Shushan, and even the order of the pictures was not disrupted, which was very rigorous.

"At the scene of the movie coherent magic capital event, the fans are very enthusiastic."

"Coherence was screened for the first time in Tianfu City today, and fans came to the scene early."

Even the content of the blog post, Zhang Yao copied it exactly and replaced the name, and as soon as he posted these Weibo posts, he immediately blew up again, and actually rose tens of thousands of fans because of this.

"It turns out that Zhang Yao also promoted the movie, why don't I know?"

"As a Tianfu person, it's a pity that I couldn't participate in the relevant screening."

"Are you all stupid? I can't see such a clumsy PS, it's obviously the scene of the event where the notes are frightened. ”

"Do you have a bit of a sense of humor upstairs?"

"I'll give five cents for this PS technology, but this cheap and unlimited creativity is absolutely priceless."

"Help you @ Wu Shushan, don't thank me."

Zhang Yao's trick is indeed cheap enough to damage, netizens are laughing, God knows if Wu Shushan is also secretly paying attention to Zhang Yao, or the netizens' big summoning technique has worked, and soon he responded: I have never seen such a brazen person.

Zhang Yao immediately posted a picture showing his teeth, with the text: My face is not thin, but I have teeth.

It can be seen that Wu Shushan was choked with anger this time, but no matter how much he cursed Zhang Yao, he was a cheap response, which made netizens overjoyed, which was completely inversely proportional to his mood.

Just when he was about to go crazy, the allies who couldn't look down on him also jumped out one after another, and a well-known film critic reprimanded Zhang Yao for really touching porcelain marketing.

"Teacher Wu, if you are serious, you will lose. Zhang Yao has no ability to promote the movie at all, so he uses this kind of subordinate method, the more you scold him, the more he will become more energetic, because this is in his arms, and it is best to ignore him. ”

As soon as this micro/blog came out, countless people followed with a look of sudden realization, no wonder Zhang Yao stared at Wu Shushan, it turned out that the ultimate purpose was to promote his movie?

"That's how it was, how many people knew that coherence existed before that? Now everyone knows that this is the benefit of being next to Mr. Wu. ”

Netizens have different opinions, and soon it seems that this fact is recognized, but if it is really said, it has indeed achieved the effect of porcelain marketing. Of course, Zhang Yao did not mean it at all, and did not accept these duties.

"Say that I touch porcelain marketing, are you all blind? Please take a good look at the previous Weibo/blog to see who scolded first? I can't scold back after being scolded, or is Wu Shushan's scolding reasonable? ”

Ordinary public figures respond to and explain an event to the outside world, even if they are not in a good mood, they will always consider the choice of words, and if the words are used too much, it will not do them any good.

Just like now, a considerable number of passers-by who think that Zhang Yao is touching porcelain marketing are not pink or black, and they may not know that Wu Shushan scolded him first, and then he fought back.

A good explanation of these people can understand, but excessive use of words may make these people uncomfortable, even if you don't say that passers-by turn black, it will leave a bad impression, and the loss is the popular image, which is fatal to public figures.

However, Zhang Yao didn't dare to do this at all, and directly asked if he was blind, which caused a lot of people to backlash.

The reason why he filmed "Coherence", Zhang Yao went to the ring with Wu Shushan at the beginning, but it was just because of this, if Wu Shushan didn't open his mouth to criticize first, he wouldn't have started a scolding war on Weibo.

Even if he doesn't advertise it at all, he doesn't think he's going to lose, and there's no need or disdain to do so.

But although this is a fact, many people have long ignored so much, and a few sunspots will pay attention to considerable facts when scolding people on the Internet?

"It's not just porcelain marketing, it's also the plagiarism of Chiguoguo. Not only copied the form of the trailer, but it can be seen from the content that the coherence is plagiarized and the notes are frightening, and Zhang Yao's self-pretending cleverness is exposed. ”

"Notes Horror" has a scene where Lin Zhilin meets another self, and "Coherence" also has the same scene, and these are all shown as a plot of Guan Jing.

In other cases, there may be similarities to explain, but Zhang Yao has joined the crew of "Notes Horror", and he must be very familiar with the plot of this movie, but after leaving, he made a similar movie, can this be said to be similar?

Regarding the word plagiarism, someone has proposed it before, and now it has completely detonated, and it is completely possible to guess that someone is behind it, just to suppress Zhang Yao and his movie.

"Zhang Yao is a shameful plagiarism dog who stole the script from the Notes Horror crew." Because it does look similar, more and more people think that Zhang Yao is plagiarized, and a large number of people are calling for a boycott.

On the light network, many fans have started to brush one-star reviews while scolding, the movie is a few days away from its release, and the score is 2.3 points, and even Zhang Yao's fans are a little wavering.

The development of things like this was completely beyond Zhang Yao's expectations, and Xia Yaohan, who was not afraid of heaven and earth, also frowned, and said, "It is not good for us to go on like this, Wu Shushan and they got their wish." ”

"I really didn't expect them to come to such a hand, and it's really useless to explain now." Zhang Yao spread his hands, for the audience who did not know the truth, the factual basis was in front of him, and the explanation was a cover-up.

Xia Yaohan said: "Since the explanation is useless, then don't explain it at all, anyway, the truth will be revealed when the movie is released, but it may be impacted at the beginning, and there are many people who want to boycott it." ”

"It's still necessary to respond, otherwise people will think that we are weak, but there is really no need to explain too much, we will continue to do what we need to do." Although things were beyond expectations, Zhang Yao was still calm.

After thinking about it, he sent out a micro/blog, "@吴树山, they all say that my movie is plagiarism, what do you think?" If there is no result, it is determined that it is plagiarism, and when the result comes out, it will be slapped in the face, can I sue for defamation? ”

If someone with a certain influence accuses him of plagiarism, whether it is a public figure or a big V, Zhang Yao can sue if he wants, but it is all spread by ordinary netizens, and people with weight are much more careful when they speak, and it is really not good to sue.

Of course, Zhang Yao didn't really want to sue anyone, it was just an attitude.

For Heizi, such a response is really useless, that is, someone insists that it is plagiarism, and continues to scold Zhang Yao for being a thief. However, this gives his fans a reassurance, at least not to jump to conclusions until they have not seen the movie.

For more audiences, it doesn't matter if plagiarism is not plagiarized at all, many people don't care about this at all, perhaps this is why some people are unscrupulous.