KDDI is a large telecommunications company in Japan, its predecessor is Japan International Telecommunications Telephone (KDD), in 2000, Japan Second Telecommunications (DDI), Japan International Telecommunications and Telephone (KDD) and Japan Mobile Communications (IDO) three companies merged, forming the current KDDI, its main business is to provide mobile communication services in the name of AU mobile phone brand, simply put, to provide mobile communication services. In the case of the www.biquge.infoAU mobile phone brand, its predecessor is AU mobile network, which is a mobile phone communication network built on the basis of Motorola's automobile telephone network. Toyota Motor Co., Ltd. was responsible for the network in Tokyo and the surrounding area of Nagoya, and founded Nippon Mobile Communications (IDO), while Kyocera was responsible for the rest of the region except Tokyo and Nagoya, Japan, and founded the Japan Second Electric (DDI). The merger was mainly due to the competition against NTT, Japan's largest mobile phone service provider.

Of course, it is also because both Kyocera and the Toyota family see great potential in the mobile communications market. If it weren't for this, in 2003, AU mobile phones would not have built a 3G phone network to open the future on the basis of the original car telephone network.

At the end of 2003, KDDI had about 15.977 million users, of which 3G users accounted for 73.6%, that is, there were 11.764 million 3G users, with a market share of about 20%.

"Uncle~, what are we going to KDDI for?"

"Let's find an investment for the Akihabara Project!"

"Looking for an investment for the Akihabara Project? Uncle, you can't be mistaken, right? If we were looking for investment for the Akihabara project, we should go to an entertainment company or an advertising company, such as Dentsu or Horizon-Pro, KDDI seems to be a mobile phone communication company. ”

"I'm looking for a mobile phone company."

"Huh? I kind of don't get it. ”

Kazuhiko Sato laughed, if this guy who only graduated from high school understood, then he, a seven-year student of Todai, was not studying in vain!

Another major reason why Kazuhiko Sato decided that the Akihabara Project was feasible was that the current state of the Japanese record market, no, the current state of the world record market!

Since 2000, when Fanning and Sean Parker launched the music-sharing site Napster, which shook the unbreakable position of the traditional music industry, the music model around the world has changed dramatically!

Ipod 1st generation, Ipod 2nd generation, Ipod 3rd generation and the upcoming Ipod 4th generation, plus Apple's iTunes, the sales market of traditional records is being eaten away by new music models step by step.

This situation is very intuitively manifested in the field of record sales market.

Since the year 2000, the number of singles sold per million in Japan has dropped sharply, and there are very few singles that have exceeded 1 million, 2 million, or even 3 million at every turn. Although this has a lot to do with the fact that Japanese artists release compilations at every turn, and the Japanese singer wars that began in 2000, the main reason is the change in music mode. In the past, the era of publishing a selection album to break one million sales was considered passing, breaking two million was barely enough, and breaking three million was considered excellent.

In 2001, 2002, 2003 and 2004, the situation became even worse.

The dazzling thousand-year-old Japanese singer war has exhausted the vitality of the Japanese pop music scene, and under the transformation of the fundamental music model, the entire Japanese pop music scene can be said to have been completely sunk.

In such a situation, it is very important to choose an appropriate marketing model.

KDDI, which has opened the 3G network, has already stepped into the delivery market (that is, the online music store, divided into two types, free delivery and paid delivery), and on the one hand, the girls in the small theater of the Akihabara plan can grasp the fans who are most important to idols through the face-to-face mode of the small theater, and on the other hand, if they can take a ride on the delivery of letters, Kazuhiko Sato believes that it is very difficult to become popular.

Kazuhiko Sato explained for a long time, but Li Youtai still shook his head, "If you just take a ride on the delivery of letters, there is no problem." I don't know much about this, but if you really want to be a girl group, how can you not release a record? ”

"If you send a letter, it's just a way to promote the record."

"Is that so?" Li Youtai was still a little confused, "But uncle, didn't you say that we are here to attract investment?" What does investment have to do with promotion? ”

"Honestly, it's okay!"

"So what do you explain? Uncle, you really have the virtue to endure it. ”

Kazuhiko Sato is not angry, these thoughts, he has been holding back for a long time, and it is not easy to find a guy who can share them, how can he not pour them all out like a basket?

However, it is completely impossible to say that investment and promotion have nothing to do with each other.

It's just that he spent a lot of time, Li Youtai understands the truth, and if he wants to spend another time to explain the key, Kazuhiko Sato thinks that there is not much need.

"I have a relationship with Kazuo Inamori of DDI."

"Wait, uncle, you mean, you have something to do with Kazuo Inamori of Kyocera?"

"He's a distant relative of mine."

"Hey~ Uncle, aren't you from Saitama Prefecture? Why did you get involved with that guy in Kagoshima again? ”

"I can't tell you for a while, but to put it simply, I have some kinship with Mrs. Inamori."

"Uncle, you are so deeply hidden! But if that's the case, shouldn't you have gone to him for help a long time ago? How could you still be forced to this point by those guys in Great Japan? Even Don Quixote's Takao Yasuda, if he knew that you had such a relationship, he wouldn't have kicked you out easily! ”

"What nonsense. We're not begging! We've only delivered investment advice in the past, and it's a win-win plan, both for us and for KDDI. ”

"Got it, got it, uncle. But uncle, if that's the case, why did you call me? I don't know how to negotiate business. ”

"Don't forget, you came up with the Akihabara plan first, and you can be regarded as one of the founders. There is no escaping such responsibility! Didn't you say that you can top half a songwriter? They are already the songwriters of the tentative Akihabara Project, so how can they shirk their responsibilities? ”

"Huh? ~ I just mentioned that I can write lyrics and compose, when did I say that I can be half a songwriter? ”

"It's completely useless to quibble or anything."

"Uncle, you are really ......" Regarding Kazuhiko Sato's almost scoundrel performance, Li Youtai was quite speechless.

The saying that things gather like and people gather in groups is really not wrong.

Of course, the key is to see who it is for.

"Where are we going now?"

"Tokyo Airport."

"Huh? What to do at Tokyo Airport? ”

"Fly to Kagoshima."