Chapter 153, [Rolling (Medium)]

"Zhang Lei, you can't talk nonsense, I'm confident that my plan is not as bad as you say!" Ai Tianpang finally reacted. Pen & Fun & Pavilion www.biquge.info

"Didn't you? I can't see it! Do you know that there is a famous saying in our advertising industry? ”

"What?"

"Half of all the advertising dollars in the world are wasted, but your plan, I dare say, if you really do this, the wasted advertising money is far more than half! That's all shareholders' money! ”

Zhang Lei's left is a shareholder and a right shareholder, and he is alarmist, which really attracted everyone's attention.

"You ......" Ai Tianpang was so angry that he couldn't do it, "Mr. Ge, I strongly recommend blasting this kid out!" ”

"Fourth brother, don't be in a hurry, let Zhang Lei finish his words." Ge Li smiled and reassured.

"This ......" Ai Tianpang didn't expect Ge Li to say this, and his heart was congested for a while.

"Zhang Lei, what is the basis for what you just said?" Ge Li seems to be interested in Zhang Lei's waste theory.

"Of course, this sentence is famous in our industry......"

"Nonsense, since half of the advertising money is wasted, then who wants to spend money on advertising!" Ai Tianpang immediately interrupted.

Zhang Lei glanced at him with a smile: "This is the difference between professional and unprofessional, understand?" ”

"Zhang Lei, let's talk about it." Ge Li said again.

Zhang Lei nodded, and after a little thought, he began to play freely, "What is advertising?" In my understanding, good advertising is to leave the deepest impression on consumers with the least amount of money, and this impression is brand awareness. With brand awareness, it will definitely translate into sales in the end. However, because everyone's receptivity is different, no matter how good the advertisement is, it is impossible to impress all consumers, so in the process of communication, at least half of the advertising money is spent in vain. ”

"I see......" Gerry nodded.

"Of course, if it's just half of the advertising cost, in fact, this ad is still successful, because after all, half of the audience accepts the ad and accepts the brand, and many bad ads can't even reach this half, such as Mr. Ai's plan, in my opinion, is such a bad advertisement!" Zhang Lei's tone of words changed, and he naturally aimed the spearhead at Ai Tianpang.

The other party immediately became anxious, "Why do you say that?" ”

"Mr. Ai, do you think your advertising slogan is very good?" Zhang Lei asked rhetorically, "The world laughs, laughs every day, is this it?" ARE YOU COMPLACENT AND FEEL LIKE YOU'VE CHOSEN A GREAT SLOGAN? ”

Ai Tianpang glanced at Zhang Lei, and said with a deep sigh: "I don't dare to say how good it is, but it's definitely not as bad as you say!" ”

Zhang Lei shook his head and laughed, "Do you know, a good advertising slogan must be short, it must be impressive, and it must be unforgettable, only in this way can it be worthy of those huge advertising costs, and can maximize product sales......"

"Then what's wrong with my advertising slogan?" Ai Tianpang seemed to like to interrupt others.

"First of all, a good advertising slogan must be concise, it must be read in one breath, and it is best not to have any pauses, you will not be satisfied with this one. The first three words of your advertising slogan, the last three words, and a comma pause in the middle are not concise enough. Because of the pause, the whole sentence seems very unimposing, and there is no feeling of being done in one go, and the effect will be greatly reduced in the process of communication! ”

"Six words isn't concise enough?" Ai Tianpang sneered.

"Of course, it's not concise enough. And you pretend to be smart, laughing all over the world, laughing every day, it seems to rhyme, but in fact you have greatly weakened the brand. After this advertisement is broadcast, there will definitely be consumers who will confuse our brand and wonder whether we are making the world laugh or the world laughing! ”

"Seems to make sense." A small shareholder sitting across from him muttered that he was the head of another toothpaste brand.

There was also a nod next to him.

Seeing that Ge Li seemed to be a little shaken, Zhang Lei hurriedly asked loudly: "...... And didn't you all think of it? ”

"What comes to mind?" Gerry didn't understand.

Zhang Lei pointed at Ai Tianpang, "Mr. Ai's advertising slogan is very problematic, because he left a loophole for others to drill, and it is still a big loophole!" ”

"Nonsense, how can there be such a thing? Boy, if you talk nonsense, be careful that I'm not welcome! ”

Zhang Lei's face was fearless, "Mr. Ai, if I am your competitor, as soon as your advertisement is broadcast, I will immediately register a trademark, which is called Tiantianxiao toothpaste!" ”

Ai Tianpang, who was originally angry, was stunned for a moment.

Other shareholders are also a little surprised, laughing at toothpaste every day? What the hell is this?

"That's right, if you call the world laugh, I will call you laugh every day, and when the time comes, you will spend a lot of advertising money on the TV station, and your 'world laughs every day' on TV, and I will sit in the office and laugh every day. As for you, you won't be able to laugh at all when the time comes, let alone laugh, it's too late to cry! ”

"That's true, when the time comes, our competitors are laughing every day, but we are laughed at by the whole world, and we are really laughing all over the world, laughing every day!" Xu Yun'er, who came back to her senses, hurriedly made up for it.

The other shareholders are all anxious, if such a thing happens, it will be their money that will be lost!

Seeing that everyone was talking, Ai Tianpang realized that he had been tricked, he gritted his teeth and glared at Zhang Lei, he couldn't understand how this kid could approve his good plan like this in a few words.

Xu Yuner was surprised and delighted, but she didn't expect Zhang Lei to be quite able to break the life......

A glimmer of hope was rekindled in her heart, because she had noticed that Ge Li and Ai Tianming had already put Ai Tianpang's plan back on the table. Shopping malls are like battlefields, what Zhang Lei said just now is not impossible.

Ai Tianpang obviously also saw the change in the first and second leaders of the group, he quickly looked at Ge Li, "Mr. Ge, my plan is only a preliminary plan at present, and the advertising slogan has not been finalized, if you think this advertising slogan is not good, I will ......change it later."

"It's useless! Mr. Ai, interlaced like a mountain," Zhang Lei interrupted him with his own way of treating others, "I guess you haven't been exposed to advertising before, right?" Advertising is not something you can do on a whim today, and without a professional person to operate, the money thrown out is like throwing it in water, and it won't even splash up. And your taste decides, you can't choose a better advertising slogan, I dare say, choose ten more, or not! ”

"Boy, you're awesome, you're professional, you can get me one to try!" Ai Tianpang finally got angry, stood up and slapped the table, and roared in front of Ge Li, startling everyone.

Zhang Lei was happy in his heart, what he was waiting for was the other party's words.

Seeing that Zhang Lei didn't squeak, Ai Tianpang thought he was afraid, and immediately snorted coldly and continued: "Boy, aren't you very awesome, the theories are one after another, why are they wilting now?" Dare to love you can only theorize, and when you want to see the real chapter, you will SB? ”

Xu Yun'er couldn't listen anymore, "Mr. Ai, please be careful with your wording!" ”

"Be careful, don't you criticize Lao Tzu's advertising slogan as worthless? Come, since you are so awesome, let's get one and let Ai Ye and I open my eyes, okay? Ai Tianpang's fiery temper finally exploded.

"Mr. Ai has such a request, and we will definitely meet it. But my advertising slogan is not for nothing......" Zhang Lei replied with a smile, "I have just contributed a way to increase sales in vain, you can't ask me to contribute another one in vain!" ”

"Boy, you come all the way, if you can convince Lao Tzu, Lao Tzu will give up the right to operate toothpaste! If not, you hurry up and roll as far as Lao Tzu goes! Ai Tianpang roared again, if it weren't for the conference table in the middle, I was afraid that he would swallow Zhang Lei on the spot.

"Happy!" Zhang Lei smiled and clapped his hands, and quickly turned his head to look at Xu Yun'er, "Sister Xu, do you have a pen?" ”

Xu Yun'er didn't know what Zhang Lei wanted to do, so she could only nod and take out a pen from her bag.

Zhang Lei took it and wrote a few words on the paper, and sent it to Ai Tianpang on the opposite side.

Ai Tianpang, who was in anger, took it and glanced at it quickly, and was about to go crazy, but his body stiffened.

Then he picked up the piece of paper and looked at it again, but he stopped looking at it completely.

Ge Li and Ai Tianming were about to ask, but Ai Tianyin spoke first: "Zhang Lei, what did you write?" ”

"A five-word slogan."

"Which five words?" This time, it was Ge Li who asked about it.

"Love makes the world laugh." Zhang Lei shrugged his shoulders and answered truthfully.