Chapter 080, [Sun Xixi, the pit father]

She quickly walked over, picked up the laptop, put it in front of Sun Tian, and turned on the sound that had just been turned off. Pen, fun, and www.biquge.info

"Xie Ting, are you all still here?" Sun Tian glanced at the computer.

"Here, Mr. Sun, we are all here!" Xie Ting replied loudly, there had been a heated discussion in the conference room just now, but now that the voice was on, they naturally quieted down.

"Well, did you learn anything today?" Sun Tian asked with a smile, he was in a good mood now.

"Mr. Sun, my biggest feeling today is that people can't look good. Although Zhang Lei is young, he has a very deep understanding of advertising, which is beyond my reach. Xie Ting sighed.

"Also, Zhang Lei's speed of creativity also amazed us, and it was the most incredible thing to come up with such an excellent idea in just three minutes!" The mosquito couldn't help but give a thumbs up to the big screen as he spoke.

Most of the other people in the conference room were nodding in agreement, there was still the possibility of thinking about the idea of Shunfeng in advance, but what was the situation of Qiu Feng's air conditioning, they had seen it all the way, there was no possibility of cheating, Zhang Lei's amazing speed and perfect creativity not only conquered Manager Qu and Mr. He, but also conquered everyone in the creative department.

Even Lu Daran, who had been looking at Zhang Lei unpleasantly, had nothing to say at this time.

"I'm just lucky," Zhang Lei hurriedly said modestly, "And everyone has given me a lot of support today, thank you all again." ”

"Yes, Zhang Lei is too polite."

"yes, that's our job."

Everyone responded.

"I'll say a few words." Sun Tian cleared his throat and moved the notebook on the table to his side.

The boss was about to speak, and everyone in the conference room subconsciously sat up straight.

"The reason why Zhang Lei's manuscript today can be recognized by customers so quickly, I think one thing is very important, that is, he really grasps the needs of users, thinks about what users think, and is anxious about what users are anxious about, so their picky boss can't find any faults, which I hope you can all learn, because it is very useful to you."

He took a sip of tea and quickly continued: "The model of Qiufeng air conditioner is the main dual-purpose of cold and warm, Zhang Lei obviously noticed this, he used exaggerated techniques, this feature is cleverly displayed in front of consumers, and at the same time do not forget to be silent - this is an excellent idea, novel, unique, eye-catching, such a creative will not only customers like, consumers will also like." I can already foresee that after this advertisement, the popularity of Qiufeng air conditioner will be greatly improved, and the sales will go to a higher level, and this is the meaning of the existence of our advertising company - to create greater value for enterprises with high-quality advertising! ”

Everyone nodded.

"There is one more point that I must also solemnly point out. In fact, customers like Qiufeng have always been the biggest headache for our advertising agencies, and they only have a vague idea of what they need advertising. They know how to do excellent advertising, but they don't have any direction or clue in their heads, and they don't know what kind of advertising is excellent, which brings great difficulty to our work. I believe that whether it is the customer department or the creative department, when encountering this kind of customer, the first thing is to push the problem to the other party, so that the other party can give a rough direction, so that we can have a target. But today," Sun Tian said, pointing to Zhang Lei who was sitting next to him, "Zhang Lei has proved another more recommended approach with his own practical actions, that is, to face difficulties, take the initiative to help customers find the right direction, find the right theme, and at the same time, conquer them with strong creativity!" ”

Everyone nodded in agreement again, Sun Tian is worthy of being an old man who has been in the advertising industry for more than 20 years, and his summary of the problem hit the nail on the head and penetrated into it.

"But Dad, let me interject," Sun Xixi, who had been listening very carefully, suddenly interjected, "Actually, we may not understand the truth you just said, but it is really not easy to help customers find the right theme and conquer them with strong creativity!" ”

"yes, it's just hard."

"Xixi is right, not everyone has this kind of strength......"

"yes, I think it's so difficult, especially when time is so limited!"

Everyone echoed one after another, and Sun Xixi's words simply spoke their hearts.

"I know it's difficult, but you must do it, because for our advertising agency, this kind of customer is the one with the most commercial potential, and it is the type of customer that every advertising person must pay the most attention to and strive for," Speaking of this, Sun Tian suddenly stopped, and his eyes became eager, "Can any of you think of the reason?" ”

Everyone looked at each other and didn't speak, to be honest, they avoided this kind of customer, how could it be like Sun Tian thought?

Sun Xixi thought thoughtfully, as if he thought of something, but he was not sure.

Zhang Lei suddenly smiled and said: "Mr. Sun, I probably know your thoughts, and I agree with your ideas." ”

"Oh?" Sun Tian's eyes lit up, no one answered his question just now, and he was slightly disappointed.

"Zhang Lei, then talk about it!" Sun Tian said eagerly.

"Okay, then I'll get the axe in the class." Zhang Lei smiled, "Mr. Sun just said that this kind of customers, this kind of enterprises, they often just start to pay attention to advertising, although they know that advertising can boost product sales, but they are not sure about the effect of advertising, they are waiting, wandering, because they have never been exposed to advertising before, advertising for them, is both strange and fresh." ”

Sun Tian was a little surprised, nodded slightly, and motioned to Zhang Lei to continue with a smile.

"Although this kind of customer is difficult to get, it is worth spending time and energy to grind, because once they have tasted the sweetness of advertising and seen the great power of advertising, it is natural that they will increase their budget and invest more money in advertising. In this case, the first advertising agency that satisfies them is often their first choice. As long as the subsequent advertisements can meet their expected psychological value, they will always follow this advertising company, and will not easily choose another company......"

Speaking of this, Zhang Lei suddenly glanced at Sun Xixi affectionately, and looked at Sun Xixi inexplicably.

Zhang Lei smiled at her, and then his tone was aggravated: "...... Because the first is often the best, which is the same as first love, wonderful and moving, but people can't escape! Once we can conquer this kind of customer, we can get a steady stream of advertising orders from them! ”

Sun Xixi reacted at this time, blushing and glaring at him shyly.

Sun Tian didn't seem to notice this detail, and said with a smile: "Zhang Lei, your analogy is very appropriate, in fact, the relationship between our advertising agency and corporate customers is indeed like falling in love, if we can satisfy the other party every time we write a manuscript, this relationship can be maintained forever, so in a sense, the creative department can also be regarded as a part of the customer department, because the first time we use creativity to conquer each other!" ”

"Of course, this is a digression, I still have that point of view, just like Zhang Lei said, this kind of corporate customers who are new to advertising, not only can you not dislike them, but also show twelve points of spirit, cherish them like a first love, if you can insist on doing so, I believe you will soon reap the rewards they give you!"

"I'm ashamed," after hearing these words, Xie Ting nodded with emotion, "I've been in the industry for so long, this is the first time I've learned this truth today, but I didn't expect Zhang Lei to understand it at a young age!" ”

Sun Tian was obviously very satisfied with Zhang Lei's answer, and Zhang Lei's sensitivity to advertising made him feel bright.

Everyone looked at Zhang Lei again.

"Why is Zhang Lei's resume so ordinary, he is obviously a good man!"

"You know what, cattle people are very low-key......"

"Yes, those who are noisy all day long often don't have much strength, and I'm more and more optimistic about Zhang Lei now."

"It seems that Xixi's vision is still good......"

In the conference room, everyone muttered quietly.

Zhang Lei had no choice but to smile modestly, because he actually ...... It's a guess.

Manager Qu just said that as long as Zhang Lei is still in Sun's, all Qiufeng's advertisements will be handed over to Sun's advertising in the future, and this sentence left a very deep impression on him at that time, because he was a little worried that he was not Sun's person at all.

Forget it, whatever, this shouldn't be a big deal, now Zhang Lei's most concerned thing is actually the same as Sun Xixi, that is, who is the 60,000 yuan of Qiufeng air conditioner?

That's a lot of money for him now!

Sun Xixi was really empathetic, and as soon as the video conference ended, he immediately raised this question with Sun Tian.

"Dad, there's something I want to ask you, ...... Don't hit me! ”

Sun Tian was stunned for a moment, glanced at Qiu Ruoqin, and saw that Qiu Ruoqin was snickering, and he couldn't figure it out.

"Silly daughter, you are Dad's heart, why is Dad willing to beat you? What's the matter, tell me quickly! ”

Sun Xixi's long eyelashes blinked, and he asked stubbornly: "Dad, Qiu Feng's 60,000 yuan, what are you going to ...... How much is Zhang Lei? ”

Sun Tian was stunned again when he heard this, and only laughed lightly for a long time, shook his head and sighed: "The female university is not staying!" ”

"Also, Shunfeng's manuscript, my daughter thinks it's worth at least 100,000!" Sun Xixi was bold and opened his mouth.

"One hundred thousand? Xixi, this is too exaggerated......" Zhang Lei couldn't help but exclaim.

Before he finished speaking, Sun Xixi glared at him, "Don't talk, just listen." ”

Zhang Lei was suddenly a little messy, and couldn't figure out how Sun Xixi, who is gentle and lovely on weekdays, was screwed and stared at today.

Looking at the two of them, Sun Tian shook his head again and said with a smile: "Xixi, I have to lose money for 100,000 yuan, I don't have such a cheating father like you, right?" ”