389. Advertising and celebrity endorsements

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Hearing the news about "Territorial Defense", Chen Zhi soon came to Baihe's bedroom, but the fat pig was a little unhappy, after all, Chen Zhi's arrival means that he has to compete with him for who will endorse this game, and in terms of substance, Xinghong Electronic Technology is slightly inferior to Chen's Group.

But from another point of view, everyone wants to find the best agent to represent their game, and Hakuzuru's approach is understandable.

Before Chen Zhi could speak, Bai He said his thoughts: "I want the two of you to co-brand my game at the same time." ”

"What?" Fat Pig and Chen Zhi were immediately surprised, although the game of joint agent is not nothing, but it is not a big move, whether it is Xinghong Electronic Technology or Chen's Group has a good reputation, as long as you find an agent, you can make the game appear in the public eye!

"White Crane, have you thought about it?" Although Chen Zhi was surprised, he didn't say anything against it, after all, if you want to talk about the relationship, Baihe and Fat Pig are more intimate, if you only find an agent, you basically have no chance.

"I've figured it out." Bai He nodded, and his heart was also ruthless, isn't it just that he has no popularity? Then use all means to increase popularity, anyway, I still have 200 million principal, and it's a big deal to smash it all on it!

"But I still have some questions, what exactly are you going to do to increase the visibility of my game?"

"It's simple, advertise." Fat pig did not hesitate to blurt out the common practice of Xinghong Electronic Technology: "No matter what, if you want to sell more so that more people know, the best way is to advertise, let the advertising be overwhelming, no matter where you go, what you do online, you will see your advertisement, and someone will definitely click in out of curiosity." ”

The corners of Bai He's mouth twitched: "Isn't this just the same as the unscrupulous pop-up ads on those web pages?" ”

If Fat Pig really uses this method, Hakutsuru can't agree to anything, although his game is not popular, but it has not fallen to the point of using such a small method that cannot be put on the table.

"I'm exaggerating, in fact, as long as we are two co-branded agents, advertising doesn't need to cost too much money at all, because the two of us are equivalent to one of the most eye-catching advertisements, but the advertising still has to be played, and it must be played beautifully and formally!" The fat pig's eyes were shining, and at this moment he had great ambitions, not at all like the person who lay in the bedroom all day and did nothing.

"I see." Bai He felt that this method was more feasible, and asked Chen Zhi: "Then do you have any good ways to help me promote the game?" ”

"White Crane, have you heard of the star effect?" Chen Zhi did not answer, but asked rhetorically.

Without waiting for Bai He to answer, Chen Zhi continued: "No matter what the product is, if you want to succeed, you must establish your own brand image, and games are no exception. ”

"Celebrity endorsement? It's a good idea indeed. Bai He's eyes lit up, and he couldn't wait to pat his thigh, feeling why he hadn't thought of it before.

"In that case, let's hurry up and promote the game as soon as possible." Hakutsuru stood up and symbolically shook hands with the two, which was considered an agreement.

"If there is a shortage of funds, I will open my mouth, and the last thing I lack now is money, and the advertising aspect will be handed over to the fat ...... Wang Feng, as for celebrity endorsements, I have a good candidate, Chen Zhi will come with me. ”

The good candidate in Bai He's mouth naturally refers to Goddess Jiang, although she has just debuted now, and her qualifications are not as good as some old stars in terms of popularity, but the potential is undoubtedly the greatest, and with the joint agency of Xinghong Electronic Technology and Chen's Group, basically you don't need to find a star to promote the game very well, Bai He thinks about whether she can let Goddess Jiang endorse her own game, and use the popularity of her game to drive popularity for Goddess Jiang.

Goddess Jiang has just debuted, and not many people know her, just like the just-released "Territorial Defense", both of them are like real gold buried in the sand, but now it is just because it is not well-known, once it appears in the eyes of everyone, it will inevitably set off a frenzy, and the Goddess Jiang, who is supported by everyone, can just bring popularity to "Territorial Defense".

After several twists and turns, Chen Zhi heard about Goddess Jiang's company from others, although he was surprised why Bai He chose this little star who had just debuted, but he didn't ask, because he knew that Bai He couldn't joke about his game, and after half an hour's drive, the two came to Goddess Jiang's Wall Culture Company.

Wall Culture Company is a little different from ordinary record companies, it is not only a record company that cultivates singers, but also has a little dabbling in film and television, and pays more attention to the dual development of an artist in music and performance.

Don't blame Wall Culture Company for this, after all, few people in the current era will pay for records, if you only concentrate on singing, you can't make much money, for the sake of the company, but also for the sake of artists, Wall Culture Company has developed in this model so far.

Facts have proved that Wall Culture Company has indeed achieved remarkable success, although some artists have released records that are not popular, but they are well-known because of their participation in film and television dramas, and finally become red stars, and some artists originally planned to be actors, but inexplicably discovered their singing talents, and so on, and there are many of them, most artists like this model of the company very much.

It's just that there are people who don't like it, and Goddess Jiang is one.

"Mr. Yin, I've told you many times, I just want to sing my songs well and be a singer who can infect everyone, not an actor." At this time, Goddess Jiang was standing in an office with a frown slightly, and in front of her sat a middle-aged man with a stern face.

"Twilight, I know your personality is different from others, and I know that you have discussed with me many times, but if you think about it, what did the company arrange for you to do this? Wouldn't it make you appear in everyone's eyes as soon as possible, so that more people can hear your songs? If you've been like this all the time, what's the good song you write? How many people will listen? ”

"I'm sorry, Mr. Yin, I've always been singing for happiness, I never thought about how many listeners I could have, I didn't before, I won't now, and I won't in the future, although I wasn't an artist in my school days, and there were very few people who listened to me play and sing every day, but I was very happy. Can ...... now Mr. Yin, I really don't want to do anything that has nothing to do with music. ”

"Since you're happier at school than here, then you can go back to your school!" Mr. Yin slapped the table, and his face sank. (To be continued.) Mobile phone users, please browse and read, a better reading experience.