Chapter 141 Exclusive Naming Rights
The speed of Xiang Ailan's action is very fast, and Wang Fan's side has still decided on the specific mentor candidates and sponsors, and he has already urged Wang Fan to sign an agreement with him as soon as possible. Pen, fun, pavilion www. biquge。 info
Anyway, who is not to give?
What's more, Xiang Ailan was also kind to him, and Wang Fan should return this favor to him.
Of course, there are some things that have to be face-saving, even if Wang Fan has the intention to cooperate with Xiang Ailan, he must also take into account the feelings of other TV stations.
It's impossible to make any decisions, it's all his word!
Therefore, Wang Fan held a small meeting, in which the representatives of various TV stations were asked to write out their ideal cooperation methods, and then he made a selection of the best ones.
Needless to say, it's all just showmanship!
A show between Wang Fan and Xiang Ailan.
There is no doubt that Guanghai Province, represented by Xiang Ailan, won the last right to cooperate.
Even if some people may have doubts in this process, the final interpretation right belongs to Dynasty Entertainment Company, even if you have doubts in your heart, it will be useless.
Unless, you plan to completely tear your face with Wang Fan.
"Mr. Wang, the people from the sponsor's side have come." Jiang Meiling, said.
When outsiders are present, Jiang Meiling generally calls Wang Fan Mr. Wang.
Wang Fan nodded, asked Jiang Meiling to replace him, bid farewell to the representatives of those TV stations, and got up and went to another conference room.
"It's a great honor for you to be here in this little place!" As soon as Wang Fan entered the door, he greeted him.
Those who can be present are his financiers, how can they not make him happy?
"Polite, polite, Mr. Wang is young and promising, it's really embarrassing for me!" An old man, said.
Wang Fan smiled, stepped up to the main seat, invited the sponsors to sit together, and said, "Today, let's just get straight to the point!" As for the sponsorship, I believe that everyone here knows it in their hearts, so I will not say much about it here. What we're going to talk about today is about the exclusive naming rights. ”
"May I ask Mr. Wang, what is the exclusive naming right?" One of the sponsors asked, puzzled.
In this world, the sponsorship method of exclusive naming rights has not yet been implemented, so the sponsors here are very curious.
Wang Fan sorted out the language a little and said: "The exclusive naming right, to put it simply, is a company that obtains the right to name some programs with its own brand through a proper way. ”
After a pause, he said: "For example, if Mr. Liao's Poseidon Spring Water is like Mr. Liao, if he obtains this exclusive naming right, then we will adjust the program to Poseidon Spring Water "The Voice of China", in order to fully publicize it." ”
Every sponsor here is not stupid, and the company whose business can be advertised on TV has some unique vision.
Therefore, Wang Fan gave an example to explain the meaning of exclusive naming rights, and everyone immediately understood.
I also thought about the benefits that might be brought to the company.
It's no exaggeration to say that if you get the exclusive naming rights, the benefits are so many, it's just plain obvious.
Of course, the premise is that the show you are titled can be popular and generate enough ratings.
"I believe everyone understands what kind of benefits will be brought to everyone by being able to obtain exclusive naming rights. I won't say much, now there are two options for everyone to think about, the first is to deliver 100 million Huaxia coins at one time to obtain exclusive naming rights, and the second is to come by ratings. "Wang Fan, said.
"May I ask Mr. Wang, what kind of algorithm is the ratings?" One sponsor asked.
"Less than 10 points, of course, I won't talk about it, it's not possible at all. Starting from 10 points, the floor price is 5 million, and for each point rise, the price is increased by 1 million. Up to 20 points, the price will increase by 2 million, rise to 30 points, increase the price by 3 million, and so on. Wang Fan said confidently.
Wang Fan's confident words made all the sponsors present look at each other.
According to Wang Fan's algorithm, the ratings must reach 40 points before it is possible to catch up with the first plan, but if the ratings want to reach more than 40 points, how difficult it will be!
"Oh, I forgot to tell you that the ratings I just talked about are based on average ratings." Wang Fan added with a smile.
No way?
You can't think it's your head in water, right?
Do you want to reach an average rating of more than 40 points?
Did you get water in your head?
Or is my head twitching?
All the sponsors sat there and shook their heads, except for a few who still maintained a calm face.
"That's it! Ladies and gentlemen, it's time for everyone to choose, rest assured, no matter what the result is, I won't say more nonsense. "Wang Fan, said.
Who gave him such confidence?
One of the sponsors secretly looked at Wang Fan, smiled, and after writing down his answer on a piece of paper, he sat down in his place and took a nap with his eyes squinted.
All the sponsors wrote down the answers they thought they could recognize.
Wang Fanrang Jiang Meiling, who returned, collected the answers of the sponsors together, and said: "I haven't read your answers now, for the sake of fairness, the first of the two plans will be preferred." ”
Wang Fan's words made the sponsors present noncommittal.
Who would have a head cramp and run to the first option instead of the second option?
After Wang Fan took the answers from the sponsors, he looked at them carefully.
Laugh while watching.
Both options, almost without suspense, are definitely the second.
But in fact, there are still two sponsors who chose the first option.
"Next, I announce that the exclusive naming rights of "The Voice of China" are obtained by Contene." Wang Fan announced loudly.
At the same time, he also took the lead in applauding the person in charge of Kangtene Company.
How can it be?
Is there really anyone with a head cramp?
In such an obvious contrast, who would choose the first option?
"Why? Didn't you say that the first one would be preferred? I chose the first one! Why would you choose Contex instead of ours? One of the sponsors stood up angrily and accused.
Wang Fan smiled, he knew who the sponsor who stood up and accused him was.
It is an herbal tea with the same name as the previous life, Wang Laoji!
It's just that......
Wang Fan smiled and announced the answer written by the two.
Everyone looked at it curiously, and the sponsor sent by Wang Laoji looked at the answer written by the two of them, and he wanted to cry without tears.