July is a busy month, and the workers do not stop under the hot summer days. Pen, fun, pavilion www. biquge。 info star fruit planning, the current factory can only produce low-tech products, in addition to a large number of scaffolding steel pipes, and small hardware can support the countertop.

"We need a brand!"

It was an ordinary summer afternoon, and star fruit had no intention of sleeping soundly. The brand strategy should be put forward as early as possible, so simply discuss it with Daming. Yang Mingzhi is very willing to discuss topics with star fruit, her insights are very unique, even when she is studying, she can point out the loopholes in his thinking, maybe this is the child's unique insight.

Brand? Da Ming came to his senses, and he listened to the little girl's words with his head on his head.

"Jiefang brand automobiles, FAW and FAW, these are not all well-known brands, I think our products also need one."

"This? Could it be too early? ”

Daming's awareness of the brand is relatively vague, but in this era, there are really few people who are really aware of the brand. The country's take-or-leave-it-ism was very rampant, and later it even jokingly claimed that it pursued shareism. Because of the lack of awareness of the brand, a large number of imitations and copycats emerge in an endless stream. And there are some good merchants, their products are obviously very good, but they are not willing to be a brand, and they never thought that one day they would become a well-known brand in the country and even the world. At the same time, a large number of foreign manufacturers poured into the country, and at that time, people gradually understood that a good brand is a monument.

Carambola brushed her hair, and her smile was bright. "Alas, brother. Do you think it's funny for my little girl to say this, it's obviously a milky little girl. ”

What do you want him to say? The kid was just talking about Coca-Cola. Of course, Yang Mingzhi has drunk this drink, and since Coca-Cola entered China, it has conquered the masses with its unique packaging and comfortable taste. But as this little girl said, this is simply sugar water. Its ingredients are clearly written, and the important ones are caramel color and sugar. Plastic is worthless, sugar is worthless, water is even less valuable, but when you combine them, they are worth a lot.

"Peach Blossom, you always have great ideas. Alas, the Coca-Cola Company has been around for a hundred years, and it is still thriving in the past 100 years, so how can it not be compared. ”

"So what? Why are so many people still flocking to the sweet water that matches the recipe, isn't it the brand! ”

There is a sense of truth in that. If this new machinery factory can also have a well-known brand, with people's word of mouth, a large number of customers will also submit orders. He promised to feed not only the girl in front of him, but also the workers under him. "That's right! We really needed a brand, and we had to make it a big brand. He looked into the eyes of the star fruit and said confidently.

"That's right! That's how you can be like a chairman. ”

"Aren't you also like an associate director? You're a brainstorm, and you've given me all the good ideas. Also, you still know the word rush. Flicked the girl's head, Da Ming really admired her more and more.

"Brother, don't do this. If you blow my head out, you won't have a good idea. I've been reading the dictionary for so long, and you're not happy about some idioms. ”

"Rejoice! Of course rejoice! Peach Blossom, you're the smartest. ”

In the evening of the same day, star fruit and Daming told Yang Dexin about this decision, and in the evening everyone got together for a meeting. There is not much disagreement about brand strategy, although they don't understand the concept well. However, star fruit is a big pie, that is, it is predicted that when Dexin Machinery Factory has a well-known brand, it must not only occupy the market of this small Runing City, but even the market in Zhengzhou can take a piece of the pie, and even the whole country.

"The idea of star fruit and Daming is very good, and I, the factory director, support it. It's not because I, Yang Dexin, am their father and master. I think that at present, we have a machinery factory that can produce small hardware in our city, and we will have peers when we wait. The child is reasonable, in the future, people will know that it is our product when they see a sign, our product is good, and the buyer will come to the door in person, and we can't get along with money. ”

When Yang Dexin said this, no one muttered anymore. They are the adults who should think about things the most. Roast duck will go to Quanjude, and Hu spicy soup will go to Beiwudu, all of which are the same reason. Carambola looked triumphant, and her proposal was approved by everyone.

There are always different opinions about what this brand is called. Star fruit has ideas, and in her previous life, she was incredibly allergic to all the Rosaceae plants, such as apples, peaches, cherries, and even roses. When she was in college, she was one of the few girls who studied machinery, and naturally there were a large number of engineering men who were angry and attentive. Sorry, I'm allergic to roses, you're a nice guy, thank you. Words like these chilled the hearts of a large group of recoursers. In this life, this body is really wonderful, so it's simply called a rose card!

"Rose? A flower? Yang Dexin pinched his chin and hesitated.

"Peach blossom, this is not good. Isn't a rose a rose, let's use this as a brand? Da Ming was embarrassed to refute, he didn't like this in his heart.

A good brand is even related to the fate of the future enterprise, and star fruit does not want to spill it with small sales. The old workers said a lot of candidates, and they were basically introverted, but the star fruit felt that these names were boring and conservative.

"Let's just call it Dexin. Our factory is named after Master. Da Ming suggested.

Dexin Machinery Factory produces Dexin brand hardware, so this batch of scaffolding steel plates must also be Dexin brand? Mr. Liang Shengcai felt that this name was the most appropriate, and it also saved a group of people from bothering on a hot day.

The brand is called Dexin, and the star fruit has insights into the details. Her nickname is Peach Blossom, and she also has a romantic spirituality worthy of that name. A group of people not only discussed the brand, but even the logo was decided.

The logo is a blooming peach blossom, and directly below it is the letter DX, which is the abbreviation of Dexin, and is supplemented by a circle at the end. Of course, this trademark is made by Daming, after all, he is the largest shareholder. It is precisely because he is the largest shareholder that it is really necessary for him to go to the industrial and commercial bureau in person.

When the company was first established, the company's situation had been reported to the Industrial and Commercial Bureau. This is almost two crazy fathers making unreliable investments for their children, Daming Needless to say, Yang Dexin currently holds the remaining thirty percent of the equity, but the equity will not be given to his daughter in the future. The bosses are too young to rely on their parents.

"Master, I must go with you to the Industrial and Commercial Bureau. I had to go through it. ”

Yang Dexin patted his head melon, and finally simply brought his daughter with him. Since they are going to the Industrial and Commercial Bureau, let them take a good look at the two small bosses of Dexin Machinery Factory, and the specific things will of course be handled by him, the factory director.

The appearance of the brother and sister has become a topic of conversation among the employees of the Industrial and Commercial Bureau, after all, the establishment of the company at a young age was driven by their parents to put on the shelves, and they dare not judge what the future holds. Their procedures are very complete, after all, the national law does not prohibit children from inheriting this thing.

The product trademark of the Dexin Machinery Factory was recognized, and later a special steel stamp was made in the factory. Yang Dexin led Daming to the state-run printing factory again, and those people were willing to accept orders for the production of packaging boxes. This action was really eye-opening, and star fruit always paid attention to him. Young man, you're really not stage frightened, so my sister can't disgrace you.

At present, the production of small hardware has the most nails, and in strict accordance with national standards, especially the requirements are not allowed to cut corners. Daming is very supportive of his sister's decision, now is the initial period of the enterprise, quality first, must have a good reputation.

The boxes have been delivered, and each one is stamped with the logo they have made. Each box contains a fixed number of nails, and because it is locally made, Daming feels that the price can be lowered. At present, the small hardware on the market still has the inventory of the previous machinery factory, and the manufacturers from other places know that the machinery factory in this small town has closed down and began to ship goods here.

The city is expanding on a massive scale, and more and more wasteland is being turned into real estate and other buildings. It takes nails to build a house, and even more nails to make furniture, and this market is in huge supply. Because of this, businessmen began to raise prices, and the prices of the products of the Dexin Machinery Factory were always lower than theirs.

Buyers are coming one after another, and the wholesale price is of course cheaper, but these things can be nails and nuts, because star fruit they have a variety of lathes, as well as a variety of gadgets, which is extremely large. Although star fruit doesn't know what consumers are saying about these nails behind their backs, she visits the buyers frequently, and she knows that the product has been well received.

The money began to come in, but Daming was a little confused. When the factory was first set up, my father said that those old workers did not participate in the investment at all, and the salary was still set by the boss. At the beginning, it was planned that each worker would give 200 a month, but at present, it is really a source of money, although it is not a huge profit, but the income is really considerable. Perhaps it is really time to give bonuses to the old workers of these old machinery factories when the wages are paid at the end of July.

At this time, Na Xiaojun played a key role, and the arsenal where she worked was a model of basic salary and performance bonus, and the old machinery factory before was completely dead wages, and people were floating freely and freely, perhaps because of the big pot of rice in the era of planned economy. The mother's explanation caused Daming to be moved, and the star fruit's words were also surprisingly consistent with the mother.

The two most important women in his life always gave him wise insights, so there was no more hesitation. Everything was at the end of July, the steel pipes were delivered ahead of schedule, and the workers' bonuses were paid according to the final receipts.