The key reason why Liang Yu was sure that Shu Chang and the German DG record company she represented behind her had no choice was that he suddenly found that the large number of Weibo fans and website fans he had made by playing games and doing live broadcasts in his spare time were a great promotion channel. Pen, fun, pavilion www. biquge。 info

Because this is no longer the time when media groups and brokerage companies have all the resources at their disposal.

With the large-scale popularization of multimedia devices such as mobile phones, the increasing abundance of various audio-visual cultures on the Internet, and the continuous improvement of community websites that adapt to the gathering and exchange of all levels of society, modern people are rarely limited to a single media channel in terms of information exchange, and it is no longer the kind of unilateral acceptance, but has become an all-round, all-weather form of interactive communication, which itself is also a disseminator of information while playing the role of information receiver.

It's like when a big event happens in a certain place, people in other places no longer have to wait for various print media and TV stations to react and send people over to find out. People in the local area can directly use QQ, WeChat, Weibo, Tieba and forum communication to quickly disclose this information, and even attach their own opinions, understanding and feelings, so as to affect other people who see this information.

It is no exaggeration to say that this kind of real-time and fast communication method has never been so close to each other as it is today, regardless of whether the other party is on the other side of the world, or growing up in different countries, different environments, and different physical thinking, people in the world are increasingly feeling the existence of each other, and this interactive communication mode in which everyone participates has also made the speed of information transmission explosively grow.

People no longer have to be at a loss in the face of that period of desert time when information is completely blank, like a blind and dumb person, to welcome the arrival of an unknowable fate, and no longer have to worry that some ill-intentioned guys can easily control the communication channels and conceal and prevent everyone from knowing the truth.

In this all-weather, uninterrupted, multi-channel interactive communication environment, it brings a more fair and transparent information dissemination model, in which everyone occupies a very important position in the process of this relay race.

Even if they are as famous as international superstars, with hundreds of millions of fans around the world, and as powerful as multinational media groups, they can block whoever they want, and they cannot stop their right to speak out.

Although as ordinary people, everyone's voice here is weak, but when gathered, their power can move mountains and seas and turn the world upside down.

And under the influence of this consciousness of public opinion that has quietly awakened, those who once looked down on all beings from above have been pulled off the altar one by one, just like Weibo, live broadcasts and reality show interactive programs that are now very popular in popular culture, are being paid attention to and participated by more and more celebrities, that is, they have realized that Gao Leng is no longer something worth showing off, and if you want not to be abandoned by the public, being close to the people is the only way to survive.

Especially for today's young people, there are few ideas to watch TV and newspapers, and they are more willing to learn about the celebrities and idols they are interested in through a variety of channels, such as mobile news, advertising push, community forums and online TV live broadcasts, etc., from which various messages and subtitles, they can really feel the fun of participating and witnessing each other's growth. Moreover, they are more independent and confident in terms of personality, and they no longer feel that stars are unattainable figures, and they are more willing to see themselves from their idols. Therefore, rather than maintaining that sense of unknown anticipation, they want to know what the real lives and thoughts of celebrities are like, and then compare themselves.

It can be said that just ten years ago, I am afraid that no one would have thought that those stars who were originally far away from us would one day be so close to us.

Participate in various reality shows, take your baby on TV, appear in front of thousands of viewers to stage parent-child interaction and communication, try different types of work and experience like ordinary people, show the problems and bits and pieces encountered in life, and even chat and play games with netizens who join in the fun.

In addition to wanting to understand the other side of celebrities, many people here are ready to find the distance between themselves and their idols from the common points that are revealed, for them, becoming a star is not an unattainable dream.

Similarly, under the huge inner demand from the attention of countless ordinary people, the traditional way of publicity and promotion is also changing rapidly, and the emergence of various self-media and online platforms has allowed celebrities to have more channels for self-promotion, and at the same time, they no longer need to be completely subject to media groups and brokerage companies.

Compared with the former, as long as you gather and operate a huge fan base, you don't have to worry about eating, and the latter has evolved from the original star to control people into a service role.

They can no longer easily ban and hide a star like before the rise of the Internet, but the other party has no ability to resist.

Because, these countless fans standing behind them are not only the main source of income for celebrities, but also an important force for them to compete with media groups and brokerage companies.

Just like the process of the establishment of Dragon Ball E-sports, those powerful anchors who have the support of a fixed fan group have jumped out of the control of capital and become an existence that can compete with them, and can even directly ask for shares, be promoted to partners of the company, and directly protect their own rights and interests from a business perspective.

Like the last time he released a military training video, it was a small test.

Relying on its pivotal position in Dragon Ball e-sports, the video not only easily won the main recommendation of the website, allowing more people to see it in a short period of time, but also with the help of fans' "tap water" promotion, the scope of communication has long been not limited to those who love to play games, but has spread to a wider range of channels.

According to Liang Yu's idea, what if you don't shoot advertisements and don't participate in commercial performances, compared to managing your own fan base in a down-to-earth manner, this way of making money by taking advantage of the attention and enthusiasm of fans and constantly consuming your popularity is simply too low.

If the quality of his music albums is really guaranteed, how can he rely on this way to monetize, just for the more than two million fans who follow his Weibo, he needs to rely on the resources of the German DG company to cultivate and promote, jokes, and directly through the fan groups he likes to reward and buy, he can sell enough quantities.

You must know that even a certain fat man who is known as the prince of Chinese piano has only more than 10 million fans, although he does not have so many fans, but compared with those stars who are seriously injected, in terms of attention, the quality of his strength circle of fans should be more.

Therefore, he does not need to ask the other party at all, but the other party should come to him.