Chapter 21 Opening of the business

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Soon, under the overwhelming advertising, most women in H City knew that a skincare company had opened. I also know that the main product is whitening cream.

The advertising slogan is very tempting: Summer is coming again, do you still want to be a black beauty again? Do you still have white skin in this season?

It's a very straightforward and uncreative slogan, but it still attracts some customers.

"Now, have you seen the whitening cream advertisements lately?"

"Can you not see it! It's advertised everywhere, and all I can say is that this company is really rich. There are advertisements on TV, shopping malls, even buses, not to mention flyers, I can almost memorize them."

"Haha! That's right! But would you be interested in coming with me at the opening? ”

"Go ahead! Looking at the advertisement, it is estimated that the product is not much worse"

"That's what I thought too!"

"Wife, isn't this company selling whitening cream! Didn't you say you got a tan again last time, or let's go check it out! ”

"Well, okay, let's take a look, I just hope it's easy to use!"

"Whitening cream! Sounds good, but the whitening products on the market now are either expensive or the effect is average, otherwise the side effects are big, and I don't know if this one actually relies on whitening cream as the main product and is not afraid of problems? ”

…………

Various voices appeared, and Gaoyan Company also received some attention from the industry, but it was just some eyes in H City.

It's not a big deal to open a new company, let alone in the skincare industry, as long as a good product appears, another company will immediately come out with a similar product, not to mention that company is still a big brand.

For example, some time ago, the popular air cushion BB cream, since the heroine of a popular Korean drama used it, this IOPE air cushion BB cream from the market sales suddenly became popular, because of the good creativity, easy to carry air cushion BB cream imitated by other companies, since the fire is the famous Oulaiya Group company out of similar products.

It can be seen that if a company that sells beauty products does not have strong funds, it will only be swallowed up by other brands, which is why there have been no big brands in recent years.

Because it can't survive at all, in such a market, a company that only sells whitening cream is both stupid and powerful. Since you dare to sell, you can say that you have confidence in the product, but now that the market is so without strong funds and no fame, you dare to open so casually.

In any case, the advertising offensive in the early stage is enough, which is still beneficial to Gaoyan Company. Soon the Gaoyan store in the commercial street opened.

It was Friday, and it was a pity that Cen Qing was in class and didn't see what the scene was like that day.

However, Liu Yun soon called after he was busy, "Cen Qing, do you know how much you sold today?" ”

Listening to Liu Yun's suppressed excited voice, Cen Qing smiled, "It looks pretty good"

Liu Yun laughed, "Nearly 2,000 bottles were sold today, and the sales volume was 2 million!! ”

"Wow! I made 2 million in one day! ”

"It sounds like a lot, but if you think about the advertising that we had so much in the past, if you really spend money on advertising like ordinary companies, it will already be a loss. But now for us, we can't say that we can't make money today, at most it's between losing money and not losing money."

Cen Qing wondered, "Then you are still so happy"

Liu Yun asked rhetorically: "Do you know that the skin care brands that have been launched in recent years have become popular all over China?" ”

Cen Qing thought about it, today's skin care brands are still those, otherwise they are imported from abroad, and those foreign ones also have a long history or have been on the market for a long time, while the newly listed domestic brands are basically famous in advertising, but they can only be regarded as third-tier brands. And after all, there is a lack of heritage, or the main product lacks the main effect. This is also the reason why it is difficult for brands to become big.

"In this way, there is no new brand"

"Your product works very well, I don't need to spend a lot of publicity money on advertising like other companies to maintain sales, all I need is a good start, as long as someone buys it, then there will be repeat customers, and there will be good publicity." That's the best publicity!! ”

"Now we are losing money, but how many friends will those 2000 customers bring, and how many bottles will they buy next time, this is our strategy!! In H City, it is my world, I have to quickly grasp the market of H City, and then let the whole country know about Gao Yan, so that women will buy whitening cream!! It's about attacking the whole world!! ”

Cen Qing was really shocked, you must know that it is very difficult to make a brand, let alone just a small company, and how old Liu Yun is, she is just a girl in her 20s, and she has such a big breath. Although he was very arrogant, Cen Qing said that he liked it very much.

Vaguely, Cen Qing felt that her blood was surging up with Liu Yun's passionate tone, and she said excitedly, "Well, open all over the country and attack the world!" ”

"Haha!! Cen Qing, then we have to work hard!! Let the guys who look down on women know that it's amazing! Let them know that women are not weak!! ”

After hanging up the phone, Cen Qing patted his somewhat red face and sat at the head of the bed in a daze.

For a moment, she looked down on herself so much, Liu Yun lived a chic and unyielding life. And he only wanted to roar unwillingly, but he didn't take actual action.

still relied on Liu Yun to take the first step, and now that he has a beauty store, he is still so conservative. What if it fails! Liu Yun gambled on her life's events, and she had nothing. Liu Yun dares to do whatever she is afraid of, and what excuse she uses to prevaricate herself.

I have a better starting point than others, and I should try it. Do you want to continue to live the same life according to other people's ideas about women?

Study, arrange to find a stable job, start a blind date under the introduction of other people, and then marry an honest man, have children, and life has passed like this!! Do you want to live such a life?

There is already a beginning of change, why don't you try it yourself, maybe, the road after that will be very bumpy, but people live a lifetime, you can't just live without a purpose!

The corners of Cen Qing's mouth, who had figured it out, raised her indescribable bright smile, which was more gentle than usual, and had more of a flamboyant and youthful ......

This is the youthful youth that young people should have, what if they fail, we are young, we have time to break through, and young people should have hard work......