Chapter 48 Reaching an Agreement
The speed of everyone's feedback was completely beyond Zhao Xiaocui's expectations, and it was finally decided to start touching on Tuesday afternoon, because it involves the image, slogan and tonality, especially the tonality, so Zhao Xiaocui arranged for Wang Wei to set the conference room on Tuesday afternoon and Wednesday morning, and strive to use the day to finish. Pen | fun | pavilion www. biquge。 info
At two o'clock in the afternoon on Tuesday, Zhao Xiaocui, Lao Liu, Chen Jing, Qian Li and Wang Wei sat in the conference room together, connected to the projector and began, the first explanation was Qian Li's responsibility for the slogan, because the explanation of slogan involves everyone's perception of image and product tonality later, and the image and product tonality will also affect the concept of slogan in turn. Qian Li's explanation is very interesting, she didn't follow the ideas in the plan, but first talked about the connotation of the slogan, and then led to the slogan she designed, to be honest, she didn't know how everyone felt after talking like this, Zhao Xiaocui felt that she couldn't find any problems, and she agreed with this slogan, she glanced at everyone, seemed to be thinking, but no one spoke, I guess everyone is the same as her, She also discovered that another characteristic of Qian Li is that she knows how to explain her plan, which she didn't find before, this girl does have a heart and brains, and her future is great. Zhao Xiaocui saw that everyone had no opinions, so Wang Wei began to explain the introduction of the image, Wang Wei's explanation and Qian Li's difference, she directly threw out the specific image, and then started from the sense of design and color, Wang Wei's explanation method is more dynamic than Qian Li, although the logic is not so rigorous, and some places in the process of talking will make people wonder, but you will be infected by her vitality to ignore some small problems, but Zhao Xiaocui still recorded it, and after Wang Wei finished explaining, Zhao Xiaocui still looked at Lao Liu, Chen Jing and Qian Li, The three of them also seemed to have written something, and before Zhao Xiaocui could speak, Chen Jing spoke first: "The sense of design is very good, and the color matching is also quite bright, but there is a problem that this kind of color mix and match can only be popular for a while, and after this period of time, this popularity may not exist, and at that time, if we still use this, it will look old-fashioned and outdated." Personal opinion is for reference only. "Yes, I also have no problem with this design, especially in combination with the slogan that Qian Li just said, it is still more in line with the positioning and needs, but I think the color is a little too eye-catching, it may be very popular at the beginning, but it will slowly make everyone aesthetically fatigued, which is one of the key issues to consider." Lao Liu also said, Zhao Xiaocui also nodded, she said to Wang Wei: "You communicate with the third party again to see if there is any good adjustment plan." "Well, okay, I'll contact them when we're done with a plan." "Okay, good work." After Wang Wei also introduced it, it was time for Lao Liu to go out of the mountain, in Zhao Xiaocui's impression, this should be Lao Liu's second explanation of the plan, I saw Lao Liu first rolled up his sleeves and then shook his hair, although it was not much, but the posture was very sufficient, shook his neck and said: "This part of mine is a little more complicated, and it may take longer to talk about it, everyone will need to drink water, and those who want to go to the toilet should go to the toilet quickly, and they will not be able to leave the scene halfway after a while, which is like a good movie, and you may miss the most exciting part if you leave halfway through the movie." "Look at your smugness, you haven't started talking yet, be careful to drop the chain for a while!" Chen Jing quipped, Lao Liu shook his head and said, "You don't understand this, today my Lao Liu is going to work." If you don't believe me, please do it. Chen Jing walked out of the conference room without waiting for Lao Liu to finish, Lao Liu could only snort from his nose, and when everyone came back, Lao Liu cleared his throat and began, he first started from the audience of the product and talked about the essence of the product before finally leading to the tonality of the product, I have to admit that Lao Liu's logical thinking ability is really good, and there is no chaos when he talks about so much content, and Zhao Xiaocui, a person whose logical thinking ability is not very strong, also listened clearly and did not say that there was still a place of confusion after listening. In the end, ginger is still old and spicy, and if such a large content were to be changed to me, it would definitely be messed up. Zhao Xiaocui said to herself secretly. After listening to Lao Liu's explanation, she felt that there was no question to ask after reading the content before, it was already very comprehensive and detailed, and the concept was also clear. Zhao Xiaocui estimated to see if Chen Jing had any problems, if she didn't have it, it would be basically like this. Zhao Xiaocui asked Chen Jing: "How about it, are you responsible for the product after listening to the cognition and analysis of our team's products?" "I'll digest it first, and I didn't realize anything was wrong after listening to it." "yes, okay." Zhao Xiaocui looked at the time and said: "It's already 5:30, let's almost get here today, or else, everyone will go back and digest it well, and then tomorrow morning we will discuss whether the connection between the three is close enough and affect each other, and Wang Wei will also communicate with the third party today to see if a new color scheme can be submitted." "Okay, got it." After an afternoon meeting, it was indeed time to break up and rest, Zhao Xiaocui came out and pinched her slightly swollen temples, and then said to Lao Liu: "I didn't expect you to be a master of speech, I have to study hard, when will I share my experience." "What a master, in fact, it's just nonsense." "Through today, I suddenly thought that in the future, our department can do a sharing series, and colleagues can share their skills, and learn from others' strengths to make up for their own shortcomings, what do you think?" "Whatever, whatever, you have the final say." "Hahaha, there's a new idea." Zhao Xiaocui was so excited that she walked quickly to her seat and wrote it down with a brush.
Wednesday morning's discussion was also smooth,In fact, everyone has no objection to slogan and tonality,The focus of the problem is mainly on the image,Wang Wei is also quite powerful,The third party sent a new version in the morning,The color of this version looks obviously comfortable,Although there is still room for improvement,But at least for now, it has been unanimously agreed by everyone。 Zhao Xiaocui saw that an internal agreement had been reached and Chen Jing felt that there was no problem, the rest was to report to Song Jie, and said that Zhao Xiaocui took out her own program framework to share with you, her plan was carried out from the concept to the level of actual operation, and explained why the marketing department should carry out this work and the importance of this work to the development of the company, the importance of product promotion and the significance of the development of the marketing department. After reading the framework, everyone agrees with this logical order, Zhao Xiaocui is relieved, as long as the team agrees, she will have confidence, and the rest is to fill in the content.
After everything was confirmed, Zhao Xiaocui put forward the idea she had told Lao Liu yesterday, she hoped that everyone in the department could share their own strengths or experiences, such as Qian Li's experience in writing, Wang Wei's communication skills and Lao Liu's logical thinking ability, etc., to promote everyone's common progress, and the sharing frequency does not need to be too high, once a month is enough or when you want to share. Everyone also nodded in agreement, Zhao Xiaocui knew that maybe everyone was not necessarily very willing in their hearts, but at least they passed it on the surface. (To be continued.) )