"Second, once we have obtained the production qualification of smart cars, we must seize the time as soon as possible to launch smart car products that can be accepted by the market, with qualified quality and stable operation. Pen & Fun & Pavilion www.biquge.info

Because as a manufacturer, we will be competing with four or six automakers of the same size, or even more powerful and technologically advanced than us. If we can't take the lead in this process, it is likely that even if we can successfully transform the intelligent program into an intelligent driving system applied to the car and successfully launch the product, we will have to face a cruel competition and elimination in this new market, where several products with similar functions and technologies are crowded together.

In contrast, as long as there is a clear market advantage, the cost aspect is actually negligible.

Just like the opening of the wasteland, the first to win everything, and those who come later can only fight fiercely outside the territory demarcated by the former, not only to pay a greater price to keep the corresponding territory, but most importantly, it is difficult to have the energy to continue to catch up. ”

Although his main work is in technical research and development, he still has a better understanding of the actual survival situation faced by technical products, especially high value-added technical products in the market.

Just like the mobile phone industry, when the traditional button mobile phone was popular, Apple revolutionized the launch of the iPhone, an epoch-making smartphone product. As a result, it not only overturned Nokia, the hegemon of the mobile phone market at that time, but also established Apple's dominance in the smartphone market in one fell swoop. As a result, in the past ten years, it has not been able to be shaken by latecomers, but it has also become the world's most valuable company from hundreds of billions of dollars in global profits, relying on the technological advancement based on time and the market position brought by it.

This first-mover advantage allows those companies that later enter the smartphone market to follow Apple's ass and pick up the leftovers it doesn't want to drink. Even Samsung's mobile phone, which is now rated as a symbol of quality by fans, avoided Apple's high-end brand with the highest profit margin and the main one at the beginning, positioning the market direction on the low-end smartphone, not only to face the profit competition of many similar manufacturers, to fight a cruel price war, but also to catch up with Apple's technological update all the time, so as not to be eliminated by falling behind if one is not careful.

The survival situation at the bottom of any industry is undoubtedly quite difficult.

And like Huawei, ZTE, Xiaomi, these new domestic mobile phone manufacturers, the reason why they can slowly catch up, depends on the revenue growth and talent advantage brought by the emerging largest smartphone market in China, otherwise, I am afraid that it will be like Nokia, which is fully backward in terms of technical concepts, and was forced to go bankrupt by Apple in a few years, so that it finally had to be acquired by Microsoft, so that it has survived until now.

Therefore, even if the smart car industry can be favored by everyone, when fewer qualified manufacturers compete, it will not be like the smartphone industry, a large number of manufacturers enter the fight and become a bloody state, but there is no car manufacturer that does not want to become Apple's second and obtain the kind of tough position it can have in the smartphone market. With less than 12% of the market shipments, it accounts for more than 90% of the total market profits, which is simply a model of lying on the banknote and counting the money. So much so that the problem that has plagued Apple for a long time is that it makes too much money and doesn't know where to spend it.

At its peak, it had more than $140 billion in cash reserves. You know, after 2,000 years, this kind of thing is almost impossible to happen in modern listed companies, because the situation that is regarded as a good debt ratio by banks and the stock market accounts for about half of the total assets, not to mention the standing cash flow of enterprises, and the reality is that most companies actually live on bank loans. It is conceivable how happy they will be after becoming the second in Apple, and there is no one who can regard the burning of money as a kind of annoyance.

What Sun Fanglin can think of, the many business elites present will naturally not be unable to see it, and the reason why it was not mentioned before is nothing more than that it is not yet time.

But who would have expected that before the matter of the automobile industrial park was over, Sun Fanglin couldn't wait to put this problem out directly, making their previous vague actions useless.

If it weren't for your old academician status, there would be absolutely no place for you to speak on this occasion..... Engaging in technical research is troublesome!

After complaining, the vote could only speak according to the rhythm brought out by Sun Lao.

"Sun Lao is really a word to wake up the dreamer, we almost ignored this most critical issue, the selection of the production base also depends on the execution of the local ZF, the production and construction of the relevant industrial park must be fast, once we win the production qualification of smart cars, we must seize the time to develop the product online, so as not to get the product out of the slow step, we will be slow everywhere in the future."

"Please rest assured, the company has been prepared, the relevant personnel of several business divisions have been transferred out for training, and the organizational structure of the department is almost formed, although the office location has not yet been determined, but as long as the project is in place, a team can be quickly set up. If the time is too late, the corresponding production line can also be applied to the original ones, thanks to our insistence on independent research and independent development over the years, we have enough experience and technical foundation to transform these equipment to meet the requirements of intelligent car production. ”

Seeing that the discussion finally made some substantial progress, several major shareholders on the board side were also relieved.

"So let's do it, pay attention to the information from the SASAC, see what are the recently approved industrial park projects, and if the conditions are right, we can contact the local ZF in advance." If we report together, we can also increase our confidence in obtaining production qualifications. ”

Zhang Quanlin, chairman of the board of directors, said earnestly when he said this, and then looked at Sun Fanglin, who was sitting on the side, and said earnestly.

"I heard that Mr. Sun has accepted the young intelligent program developer as a closed disciple, if there is a chance, Mr. Sun can also pull him in, I dare not say anything else, and he can choose a position in a technology-related department. I believe that with the addition of this original creator, we will be more confident than other companies in terms of product development time and technical stability. ”

His words undoubtedly represent the collective opinion on the part of the board.

As with the high-tech value-added smartphone industry, anyone can see the huge benefits hidden in it, and compared with smartphones with a unit price of only a few thousand yuan at most, the profits of smart cars are obviously much higher. Even if the products have not yet been developed and designed, and there is a lack of relevant cost accounting quotations, it can be judged that with his experience in the automobile industry for so many years, the final price of such a smart car product should be more than 200,000 yuan, which belongs to the price of medium and high-end cars.

The profit margin of the production price in this area is generally around 30%, and the income of smart cars with higher added value will only be better than that of ordinary cars, so even if the corresponding R&D expenses and patent licensing costs are deducted, the benefits are terrifying.

Converted into the sales scale of 2.5 million yuan in the domestic high-end automobile market last year, it is 500 billion yuan in a year, and the total profit is likely to be as high as more than 100 billion.

(To be continued.) )