Chapter XVIII Exclusive Naming Rights
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The ghost animal video on the network has now spread to every position on the network, which Jiang Ming didn't expect at the beginning, and the 'Dream Girl' also began to take advantage of this shareholder wind, and the ratings rose again, with the average rating of the second episode of the program reaching 0.62%, and the highest rating reaching 0.89%. This rating is not low, and there are no more than thirteen variety shows that day whose ratings can exceed 'Dream Girl', and this show has really entered the eyes of some people.
"Director Jiang, representatives of three companies came to the TV station to buy the naming rights of 'Dream Girl', I don't know when you plan to meet them." Lin Xiyue put the information of the three companies on Jiang Ming's desk and waited for Jiang Ming to make a decision.
Lin Xiyue was only recently assigned to Jiang Ming's assistant, and he had always been by Jiang Ming's mother's side, and seeing that Jiang Ming was doing more and more things now, he sent Lin Xiyue over.
Looking at the three documents on the table, Jiang Ming was immediately confused. "Wouldn't it be good if someone came to talk about cooperation, wouldn't it be good if you directly gave the information to the investment promotion department, what are you doing here?"
"But Director Jiang has already greeted the investment promotion department in advance, and all investors who want to set up advertisements in 'Dream Girl' need to be decided by you, and others are not allowed to interfere."
After listening to Lin Xiyue's words, Jiang Ming also figured out the situation, everything was done by his own old man, and he must have wanted to exercise himself on a whim, and he didn't care whether he had previous experience or not, so he pushed the matter in front of him. If you mess it up, you'll have to wait to be cleaned up.
"You can take them all to the conference room first, and I'll get some things in order."
When Lin Xiyue left, Jiang Ming began to close his eyes and ponder. Although he hadn't been in charge of these things before, he had at least seen it, and he had never eaten pork and seen pigs run.
The advertisement of a variety show is like an invisible battle. The first-line TV station is fat and oily, and the second- and third-line TV stations are thin and tearful. TV advertisers with guaranteed ratings are sent to the door by themselves, and the TV stations below have nothing to look at even if they go to investors by themselves.
Jiang Ming traveled before seeing many advertisers wandering around Mango Terrace, just to get the naming rights. Mango TV is the leader of the first echelon, and the naming rights of well-known programs selling 500 million can be said to be easy. Whether it is "I Am a Singer", "Happy Camp" or "Everyday Upward", they all belong to this grade. The next thing is the Zhejiang TV of the 1.5 echelon, the reason why there is this grade is because the gold absorption ability of Zhejiang TV is slightly lower than that of Mango TV, but it is higher than other satellite TV, and the representative works are "Running Man", which is also a work of the 500 million grade of naming rights, and many other good programs.
Further down are the two brothers Jiangsu and Dragon TV, Jiangsu Satellite TV has always been supported by the top program "If You Are Honest, Do Not Disturb", and the naming rights of 500 million yuan are naturally not a problem, but other programs have lowered the average level, so they are ranked at this level. As for the other Dragon TV, it is a rising star in recent years, whether it is a TV series or a variety show, it has good works, but the disadvantage is that it is still a little lacking in the eyes of investors. The comprehensive gold absorption ability is not inferior to Jiangsu Satellite TV, but it still takes time to accumulate.
As for the current Blizzard Satellite TV, it is a TV station that is not in the stream, the advertising is okay, and it is not a problem to sell it, but it is a little difficult to sell the naming rights of variety shows. In fact, it was not that no company came to find it before, but Jiang Ming was afraid of the low price and blasted people out of the TV station.
After Jiang Ming prepared three grades of contracts and printed them out, he took them to the conference room to meet the investors if they were sincere.
The three companies are Liangbao mineral water, urban cocktails and makeup cosmetics, but from my own personal point of view, I still hope to be able to choose makeup, after all, the main girls' programs and cosmetics themselves are very compatible, as for the final result, it still depends on their sincerity.
As soon as you enter the conference room, you can see that the heads of the three companies are holding shelves inside, and no one has any intention of speaking. Jiang Ming didn't want to be stuck here with these people all the time, so he had no choice but to speak first.
"I designed a total of three levels of advertising for the show 'Dream Girl', the first is the exclusive naming rights and a 15-second ad in the middle of the show, and there will be a huge logo above the stage. There will be no other advertisements in this show. Since it is exclusive, of course, there is only one place. Speaking of this, Jiang Ming glanced at the faces of the three of them, all of them were moved, but they didn't speak.
"Then there's the second level, where the host will focus on your company's commercials, as well as the ads before and at the end of the show. There are two copies of ads for this grade. The last thing left is the advertising around the program, this grade of advertising will appear in front of the audience as a billboard on the spot, and the camera will be swept when shooting the audience, the effect is naturally not as obvious as the first two gears, but the price is also a lot lower, I don't know what grade of advertising the three want? ”
"Twenty million, we will have the exclusive title of this show." The first to speak was the investor of the urban cocktail, but this price could not satisfy Jiang Ming at all.
"Twenty-five million, what we want is also the exclusive naming rights of this show."
"Presumably, the three of them don't know what the advantages of our show are. The show itself has a certain gimmick as a Chinese-produced show, and with the fact that the show has such ratings just aired its second episode, it will rise steadily in the future, and this price does not match the value of the show. ”
"Then what is the ideal price in Director Jiang's mind, why don't you say it for our reference." The investor of Beauty Cosmetics is a beautiful woman, and she does things neatly.
"As a show that still has room to rise, my goal for the exclusive naming fee of this show is set at 50 million, the second level of advertising is 15 million, and the last level only needs 5 million, I don't know what you think?"
As soon as Jiang Ming finished speaking, the investor of the beauty makeup picked up the leather bag that was placed aside and walked out of the door of the conference room.
The remaining two investors looked at each other with big eyes and small eyes, wanting exclusive naming rights, but they couldn't make up their minds.
"Director Jiang, I have to go back and discuss with the other directors, I can't make up my mind about this big matter alone, so I will leave first."
"I'll go back and think about it again, goodbye."
Seeing that everyone was gone, Jiang Ming was not surprised, and sat quietly in the conference room playing with his mobile phone.
"Jingle bell, jingle bell." Looking at the unknown number displayed on his phone, Jiang Ming was able to guess who it was.
"Hey, is that the beautiful Miss Lisa?" Li Sha was the first beauty investor to leave.
"Director Jiang is also a smart person, presumably the naming rights of 'Dream Girl' haven't been sold yet, but I saw the two of them go out together."
"Even if it was smashed in my own hands, I would admit it, but presumably Miss Lisa didn't call me to see my jokes, right?"
"It's not easy to come across such a show suitable for cosmetics, I just made a phone call to discuss with the people in the company, who knew that competitors would give up so easily. I can still afford 50 million. ”
"Then I'll wait for Miss Li in the conference room, I'm ready for the contract, and I'll need you to sign it." hung up the phone and told Lin Xiyue to take the contract, and wait for Li Sha to sign it, and the work could be completed.