Wang Fatzi smiled and explained to Chen Huaidong: "What we write is different from what we generally want to promote, you know, our company is not small in this territory, so our public relations task is to improve the company's popularity, not to improve the popularity of the product." Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ”

Chen Huaidong is very puzzled, it is said that every company should have an obvious product to support the development of the company, without this product, the company can not be said to be in a slump, but it is also a big injury, it is very likely that in this area can no longer raise its head, the founder can only find another way.

"Then our company doesn't have any famous products, how can we survive without products?"

After listening to this, Wang Fatzi looked at Chen Huaidong suspiciously, and said: "You can ask this question to show that you have also had entrepreneurial experience, you know the importance of a product, so you tell me, what do we write advertorials for?" ”

"Public relations, soft publicity."

"That's right, so what are you telling me about PR?"

Chen Huaidong thought carefully about the meaning of public relations in the book, and immediately said: "It is a kind of social relationship between a social organization and the part of the public that constitutes its living environment and affects its survival and development, and it is a science in which an organization establishes a good relationship between internal and external employees and between organizations in order to achieve a specific goal!" ”

"Oh, it's amazing, you still memorized this?!" Wang Fatzi was surprised, but he still said: "You are only a part, you also know that the public relations work we do is to promote and save the image, but do you know what company we are?" ”

"Zhenjiang Industry." Chen Huaidong already remembers it very clearly.

"That's right, we're an industrial company! Our generalization is very wide, we can build a building to do real estate, we can do mobile phones as a dealer, we can also buy things for others to make the difference in price for purchasing, you say if we want to do a product promotion, what do we have to do to do all this? ”

"Come one by one, with different names."

"This is just a very stupid way, the market is limited to the promotion of literature, we see five out of ten news is a large proportion of advertorials, after all, you know that not all advertorial news is true, too much will have an impact on others, what you said we are also doing, our taxi software, motherboard materials, real estate names are different, one by one publicity is not only not beneficial to themselves, but also unfair to other young people who have just started to start a business."

Chen Huaidong listened carefully, but there was no teacher in the school who could tell him the meaning of public relations little by little, "Then how do we publicize it?" Chen Huaidong couldn't help asking.

Wang Fatzi showed an expression that he knew you were going to ask, and said: "What we have to do is to maintain the image of the enterprise, and if there is a problem with one of our subordinate products, we must carry out crisis public relations to ensure that our family is not affected. ”

"So is anyone else interested? You know, if I find out it's an advertisement, there's a good chance that I won't have a good impression of the company for a very long time? ”

Wang Fatzi showed a high-ranking appearance and said slowly, word by word: "You must be clear that people's interest in tools is far greater than their interest in the role of tools. ”

Chen Huaidong suddenly understood, in a normal public relations activity, it is very likely that the article is a very effective, full of dry goods, professional and interesting article, such as to tell you about the operation of Go or more high-tech four-wheel drive vehicles, all have great professionalism, we supplement knowledge at the same time silently note down the advertisements that pass by, such as the app used by a Go player, what brand of wheels used by four-wheel drive, and when you are interested in this, you will naturally check. The next step is to go deeper into corporate PR.

Chen Huaidong touched his head, originally thinking that he was not a genius from Yenching University but also a person, but he didn't expect that a public relations veteran like Wang Fatzi appeared on the first day of work, after all, this age is given to the career, and he knows much more than Chen Huaidong, just when Chen Huaidong was thinking silently, Wang Fatzi patted him on the shoulder and said: "I won't talk to you more, I will think more if I talk more, just at this time, there is nothing to do, let's go out for dinner." ”

As soon as he finished speaking, someone next to him answered and shouted, "No problem", Wang Fatzi glared at him, "What's the matter with you, go home and eat you." The man sat down slowly and reluctantly, such a majestic stare made Chen Huaidong couldn't help but doubt the identity of this fat man, such a skilled public relations skill should not be just a clerk.

Wang Fatzi seemed to see what Chen Huaidong was thinking, rolled his eyes at him and said, "Benefactor, I'm not a noble son, I'm just strong." After saying that, grinning, Chen Huaidong promised that he didn't understand the identity of this person.

"Boss, let's have two bottles of Niulanshan first!" Wang Fatzi shouted at the door before he entered the store, and Chen Huaidong didn't feel anything, but he felt that there was such a thing as a second pot head in the south.

"Benefactor, ahh After Wang Fatzi sat down at the table, he said with a straight face.

"What's wrong with the fat brother!"

"Huaidong, I have a task for you."

"Fat brother, you say!"

"Tomorrow you go to the south of the city, there is a company over there that has not yet been negotiated, we feel that the normal means are useless, and we can only come up with a set that we commonly use."

"Fat brother, what's the set?"

"Brothers from the wine table!"

“・・・・・・”

"Tomorrow the Wang Department will give you a good talk about this matter, you don't have to worry too much about it now, this is not a very important thing, you go back to see how to talk and can't ask me, when the time comes, the Wang Department will go with you tomorrow, you can just watch his play and help on the side."

Chen Huaidong verbally promised but always felt that things were not so simple, but this matter was also his first serious job in the public relations department, and he looked like he was facing a great enemy, and secretly thought in his heart, I must fight this public relations war beautifully!

"PR is not war!"

Chen Huaidong was stunned.

"But remember, fighting people is fun." After speaking, Wang Fatzi drank by himself, and Chen Huaidong looked at the god-like Wang Fatzi in front of him, thoughtful.

・・・・・・