Chapter 89: Lu Zecheng's Scheme
There is a saying that the drunkard does not mean to drink. Pen | fun | pavilion www. biquge。 info
Lu Zecheng is preparing to publish a book for Zhao Yiming, of course, not because he is a philanthropist. It's that he has a new desire for Zhao Yiming. The previous form of cooperation could no longer meet his needs, and he was ready to put forward new conditions to Zhao Yiming.
To some extent, he is going to break his previous agreement with Zhao Yiming. But he can't be blamed for that, because human desires can never be satisfied.
Before the big gold mine of Zhao Yiming was dug up in "Fairy Tale Kingdom", all the editors, including the editor-in-chief Lu Zecheng, had the greatest wish to turn over. Take off the hat that your own magazine is at the bottom of the whole company. This simplest and most simple wish is their only expectation. What sales are off the table, what is the national leader, this kind of thing is unimaginable.
However, with the help of Zhao Yiming, they not only realized their wishes, but also achieved the highest sales of more than 700,000 copies, winning the first place in the sales of similar magazines in the country.
The wish of "Fairy Tale Kingdom" has become the hope to keep this number one in the country. If they had to add a deadline, they would like it to be 10,000 years.
The wish is beautiful, but the reality is cruel.
In July, in order to make a name for himself, Zhao Yiming gave four fairy tales to "Fairy Tale Kingdom" every week, adding up to about tens of thousands of words. And they are all classics in Hans Christian Andersen's fairy tales and Grimm's fairy tales, such as "The Ugly Duckling", "Snow White", "Little Red Riding Hood", "Thumbelina", and "Sleeping Beauty". It is precisely because of these many classics that the miraculous sales of "Fairy Tale Kingdom" have been supported.
But after entering August, Zhao Yiming gave the general works in Hans Christian Andersen's fairy tales and Grimm's fairy tales, as well as the long fairy tale "Shuke and Beta". The quality of these works is somewhat inferior to that given by Zhao Yiming in July, and the word count has also been reduced to about 10,000 words per week.
The double decline in quality and the number of updated words has made the sales of "Fairy Tale Kingdom" decline significantly.
This is the best of the other, and "Fairy Tale Kingdom" is not good. The princes of other major fairy tale magazines were not idle, but actively launched actions, intending to compete with "Fairy Tale Kingdom".
Due to Lu Zecheng's secrecy measures, only he and Lu Ping knew Ange's true identity and home address in the entire "Fairy Tale Kingdom". The princes of the major fairy tale magazines received only fake news, and did not find Zhao Yiming.
But that's not the only way they're going.
Especially "The King of Fairy Tales", in order to regain his first place, it can be regarded as a fight.
Increase the remuneration of writers, increase publicity, and make the magazine design more beautiful. Their efforts can be said to be all-round, multi-level, and three-dimensional.
The first week of August. "Fairy Tale Kingdom" sold 700,000 copies, and "Fairy Tale King" sold 530,000 copies; In the second week, the former was 640,000 copies and the latter was 550,000 copies; In the third week, the former was 610,000 copies, and the latter already had 560,000; In the fourth week, the former had 600,000 copies and the latter had 570,000 copies.
By the week of September, sales of "Fairy Tale Kingdom" had finally fallen below 600,000 copies to 596,000 copies, while "Fairy Tale King" had climbed all the way to 588,000 copies. The gap between the two is now less than 10,000 copies.
The first place in the country in "Fairy Tale Kingdom" has only been sitting for more than two months, and it is already crumbling. Lu Zecheng felt that the raging momentum of "The King of Fairy Tales", who was holding his breath, was about to pull him off the horse, was almost behind him.
And the entire fairy tale world is not optimistic about "Fairy Tale Kingdom", and even Anger's voice in fairy tales has appeared.
Although Lu Zecheng was worried about the sales and status of "Fairy Tale Kingdom", he was sneered at such voices at first, and always regarded these words as if he couldn't eat grapes and said that grapes were sour. But the success of Zhao Yiming's "Phantom City" serialized in "Juvenile Weekly" made him wonder if Zhao Yiming was planning to give up fairy tales.
He was not worried that Zhao Yiming Jianglang would run out of talent, but that he was afraid that he would completely switch to the field of fiction.
You must know that Zhao Yiming's "Phantom City" has created a miracle of "Juvenile Weekly" with a maximum sales of more than 2.2 million copies and an increase of more than 1.2 million copies.
This data is much more dazzling than the pitiful numbers in "Fairy Tale Kingdom". And "Fairy Tale Kingdom" due to the relationship between the audience, it is impossible to achieve that result even if you work hard.
Zhao Yiming's publication of "Phantom City" in "Juvenile Weekly" is undoubtedly a dangerous signal for Lu Zecheng. He was really afraid that Zhao Yiming would rewrite the novel. Once Zhao Yiming makes such a decision, it is equivalent to returning "Fairy Tale Kingdom" to the prototype.
But it's useless to worry and be afraid, and by comparing fairy tales and novels, it's clear who is more promising. Lu Zecheng felt that if he didn't do something, losing Zhao Yiming's big gold mine would be a certain thing.
But what can be done to make Zhao Yiming enthusiastically devote himself to the creation of fairy tales, instead of rewriting novels?
From the editor-in-chief Xia Anping, Lu Zecheng was inspired.
Perhaps because of the accidental leakage of a certain editor of "Juvenile Weekly", Lu Zecheng soon got a small piece of news: the big boss Xia Anping was going to publish the physical book "Phantom City", and it was said that he gave Anger 12% of the agreed royalties.
As soon as the news spread, everyone talked about it, some were shocked, some were jealous, and some were sighing. In short, whether it is praise or sour words, it reveals a meaning - Zhao Yiming wants to make a fortune, and he wants to make a fortune.
There is a market estimate in the club that with a 12% share, even if the book is only bought for 20 yuan, Zhao Yiming can get 2 yuan and 4 jiao for every book sold. And they think that Zhao Yiming's "Phantom City" can sell at least 500,000 copies, which means that Zhao Yiming can earn 1.2 million yuan from this book.
When Lu Zecheng first got the news, he was disheartened. He felt that the reward of 1.2 million yuan would definitely attract all of Zhao Yiming's energy to the novel, and his "Fairy Tale Kingdom" had no chance at all. It wasn't until he heard that the editor-in-chief's plan was still in the preparatory stage and was not busy implementing it that he regained a little confidence.
Moreover, he suddenly came up with an idea: Editor-in-chief Xia can publish a book for him in order to keep Zhao Yiming, why can't I. Not only am I going to do it, but I'm going to do it before the editor-in-chief.
After making up his mind, he immediately approached someone from the marketing department to study the feasibility of this matter.
The marketing department expressed a high degree of agreement with Lu Zecheng's idea. They think that taking advantage of Anger's fairy tale craze has not yet passed, and the icing on the cake to produce a fairy tale book will definitely be popular with readers. Moreover, they estimate that after the book is published, as long as the price is right, there should be no problem in selling two or three hundred thousand copies.
Sell two or three hundred thousand copies, and increase the share. Zhao Yiming can at least earn hundreds of thousands from this fairy tale book.
The remuneration of hundreds of thousands of Chinese yuan, although it is not as rich as the income of the novel, can always enter Zhao Yiming's eyes, so he is reluctant to leave the fairy tale creation.
With such a thought, Lu Zecheng just did what he said.
After dealing with the publication of fairy tale books that required his nod, he drove straight to Jingxing, intending to directly meet Zhao Yiming, the most important link, face to face and decide the matter.
Only by deciding on this matter of sending money can he ask Zhao Yiming to write a new fairy tale. It will not only pull him back to the road of fairy tale creation, but also save the crumbling first position of "Fairy Tale Kingdom".
Lu Zecheng was rushing from Jinling to Jingxing, but Zhao Yiming returned home early.
With the autumn rain and the weekend, most people stay at home and have no desire to go out unless necessary. In this way, the bus runs very smoothly, and the same goes for the 44 bus.
It took more than an hour for Zhao Yiming to return home.
When he got home, he was a little surprised that his mother and sister were there. When I asked, I found out that it had rained for so many days, there were few people going out, and the business of my mother's small supermarket was much lighter. She simply handed over the shop to the hired aunt to take care of and went home by herself.
Of course, Zhao Yiming's large tear gas bomb "Where Has Time Gone" also played a big role. The elder sister sang this song to her mother, and the mother was more willing to stay with her children.
And as soon as he entered the door, his mother rubbed his head: "Stinky boy, I finally didn't raise you so big in vain." ”
Zhao Yiming could only pretend to be embarrassed and touch the back of his head and smirk.
I went back to my room and changed my clothes. The set on his body that was splashed with water, although he had been wiped and covered with body temperature all the way, he couldn't see anything unusual, but he still changed it, probably because of the psychological effect, he always felt unclean.
After changing his clothes and coming out, Zhao Yiming accompanied his mother and sister for a long time.
Compared with his performance at the welcome party of No. 1 Middle School, Ming Xiao was happier and more interested in his first place in the entrance exam, and kept pulling Zhao Yiming to ask.
What is there to say about this, rely on technology, rely on equipment, rely on mutation. But Zhao Yiming didn't dare and couldn't tell the truth. He had to rack his brains to deal with his mother's problems one after another.
When he was almost overwhelmed. The sky was about to rain, and the doorbell outside the house finally rang.
Thankfully, I hope it's Lu Zecheng who has arrived.
"It must be Sister Pingping, they're here."
Zhao Yatong obviously had the same idea as him, and she immediately stood up: "I'll go open the door." ”
This is coming for me. Why is my sister more active than me, Zhao Yiming is a little puzzled. However, he quickly thought of the reason, his relationship with Lu Ping was average. But both are girls, and the relationship between the elder sister and Lu Ping's cousin is very good.
And Zhao Yiming's guess about the person who rang the doorbell was also correct.
Before he saw anyone, he had already heard the old lady's joyful voice: "Sister Pingping, you are here." It's been a long time, and I miss me. Come in, come in. ”
Then there was a sound of footsteps.
Under the guidance of Zhao Yatong, Lu Zecheng and Lu Ping stepped into the living room of Zhao Yiming's house again after more than a month.