Many people know that a volcano is calm before it erupts, and most people are ignorant of the unknown before it erupts. Pen ~ fun ~ pavilion www.biquge.info but careful people will send first, it always has some signs.

On Saturday morning, "Fairy Tale Kingdom" sold less than 10,000 copies, and in the afternoon it sold only a few thousand. Compared to Friday's dismal sales results, no one knows that the time for fermentation and brewing is almost enough.

Sunday at 10 a.m.

Huaxing Bookstore, the largest bookstore in the center of Jianghai, has been open for just an hour, and there are scattered customers rushing to it. Oddly enough, instead of heading to the shelves of the best-selling books, these customers crowded to the magazine counters.

It's a strange thing.

If it is a general bookstore, magazines will not take up much space, but they will always be placed in the most prominent place. But for the big bookstores, they don't give magazines that much at all, and some big bookstores don't even sell magazines at all.

This is a matter of course, few people go to the big bookstores to buy magazines, and there are countless small bookstores and newsstands around people who are ready to meet their requirements. A large bookstore sells magazines, and the sales may not be as good as a newsstand. In that case, why not use the precious place to sell books? The reason why Huaxing Bookstore has a magazine counter is because the operator seeks the result of comprehensive operation.

Li Yue at the magazine counter was a little busy, usually she was very idle at the counter, and there was no one at all. And now, a large group of people are asking through the glass counter: "Is there a "Fairy Tale Kingdom"? ”

"Fairy Tale Kingdom"?

Of course there are, and there are quite a few! The magazine distributed 400 copies to the bookstore, which was twice as many as usual, and it didn't sell much at all.

"You all want "Fairy Tale Kingdom"?" Although it was obvious to the customers, Li Yue was still a little unconvinced.

"yes, you don't know. My youngest daughter watched "Fairy Tale Kingdom" at a friend's house yesterday, and when she came home, she told me the fairy tale in it, clamoring for it. A mother at the front said: "I got up early this morning to buy, but I ran a few newsstands and were out of stock. ”

Wouldn't it, this magazine sells so well?

While puzzled, Li Yue immediately picked up magazines for people who were in a hurry. It's just that the speed at which she collects money and delivers magazines has accelerated a lot, but there is no sign of a decrease in people.

The manager on duty soon found out about the situation, and quickly arranged for two cashiers to help, and immediately wanted to report to the general manager. The general manager naturally made a decision to increase the purchase.

The general manager of Huaxing Bookstore did not know that he was not the only one who asked for more purchases. Almost all bookstores selling "Fairy Tale Kingdom" are asking for restocking, and some bookstores with connections have called the editorial office of "Fairy Tale Kingdom" and the sales department of Shonen Weekly.

Whether to print or not, this hot potato has nothing to do with Lu Zecheng, this is completely the responsibility of the sales department. He only needs to know that the 200,000 copies he made the decision are enough to sell.

After reading this issue of "Fairy Tale Kingdom", the manager of the sales department of the Juvenile Weekly unexpectedly and shamelessly asked the printing house to urgently print 300,000 copies and send them to bookstores all over the country by expedited air transport.

On Sunday, the first printing of 200,000 copies sold out.

On Monday, a second printing of 300,000 copies was sent to various points of sale, and on this day, 140,000 copies were sold.

On Tuesday, 80,000 copies were sold.

By Wednesday, the hot sales temperature of "Fairy Tale Kingdom" had not cooled.

By the end of the sales on Thursday, the sales statistics had suppressed the entire editorial office of "Fairy Tale Kingdom".

470,000 copies!

The sales volume of this issue of "Fairy Tale Kingdom" is 470,000 copies! As soon as the news came out, the All Teenagers Weekly magazine was boiling.

Your sister, the king of the bottom of the 10,000-year, "Fairy Tale Kingdom", has a miracle. The sales volume of "Fairy Tale Kingdom" suddenly climbed from the penultimate to the positive second, which is simply a salted fish turnover.

470,000 copies!

"Shonen Weekly" sold only 980,000 copies this week, "Middle School Students" and "Juvenile History" only 340,000 and 370,000 copies, "Children's Pictorial" only 280,000 copies, and the most pitiful was "Science Fiction Kingdom", they only sold 140,000 copies, and the highest sales of "Fairy Tale Kingdom" were the same as their week.

After the editors of "Fairy Tale Kingdom" came back to their senses under a series of miracles, they were all proud of everyone they met. Especially when I saw the people in the advertising department, my nostrils were facing the sky.

Yang Ren of the advertising department only hid and disappeared. Speaking of which, you can't blame him, everyone knows what kind of virtue "Fairy Tale Kingdom" was before, and he didn't have a card for the sake of the society.

Of course, if "Fairy Tale Kingdom" didn't become famous, he would have been right. But now people only see that "Fairy Tale Kingdom" spent 200,000 more, but sold more than 400,000 copies, which is more than 2.4 million gross profits. If this publicity investment is more, can this sales be higher?

And since Tuesday, the editors of "Fairy Tale Kingdom" have been living a life of pain and happiness. Because from this day on, the mailbox of "Fairy Tale Kingdom" was filled with letters from readers every day.

On Tuesday alone, the editors counted more than 600 letters from readers, who expressed their feelings about their favorite fairy tales.

The reader who liked "Xiao Ming's Flowers" the most said: "I am very moved by Xiao Ming, she is so innocent, so loving, and so kind." Her simplicity and innocence only make me want to cry, those beautiful qualities, each of us has had, but I don't know when, we lost them. I think this fairy tale is not only suitable for children, but also for us adults. ”

A reader who likes "Snowman" wrote to him: "I think those people who are in love should read this fairy tale, and only after reading "Snowman" can they know the beauty of love, and only then will they know that no matter how short love is, life without love is not real life." ”

And readers who love "The Lighter" say, "I love the perfect ending of this story. I hope that everyone in real life can have a good ending like a soldier. Of course, the biggest touching thing about this story is that it gives people a belief that no matter what unimaginable setbacks they encounter, they will never admit defeat, always be optimistic, and always move forward. ”

The most common letters from readers are naturally related to "The Ugly Duckling".

Even in different times and places, this fairy tale that resonates most with people is like gold, and whenever there is an opportunity, it will shine brightly.

In order to repay the enthusiasm of the readers, Lu Zecheng once wanted to reply to every reader, but he did not implement it under the strong advice of the editors.

Just kidding, there will be more and more letters from readers, how can we get back to our editorial department? In the end, Lu Zecheng had no choice but to take a step back and only ask each editor to reply to at least 20 readers a day.

Arrange the affairs of the editorial department. Lu Zecheng replied to his office, he still feels a little dreamy. Of course, this is also related to the fact that he has been tested by alcohol in the past few days. First I drank two meals for the advertisements of the brother magazine, then I went to the major newspapers for public relations, and finally I drank a celebration wine. He's been in a vat this week. But more often than not, the sales gave him an unreal feeling. To be honest, he went home and let his wife pinch him several times.

Of course, some people say sour things, saying that this time "Fairy Tale Kingdom" is a blind cat encountering a dead mouse and hitting a big luck. There are also many people who say that "Fairy Tale Kingdom" is just a flash in the pan.

Lu Zecheng has always disdained to refute these rumors. For the development strategy of "Fairy Tale Kingdom", he has already considered it all. The next four fairy tales are already in his hands, will he tell others this kind of thing casually? Keeping Anger at all costs, would he say anything about it? He believes that when the next issue of "Fairy Tale Kingdom" is released, sales will slap those who say sour things in the face.

What he has to do now is to keep up the good work.

This is not a problem, and now Lu Zecheng is the sweetheart of the magazine. He planned a huge publicity plan for the second issue of "Fairy Tale Kingdom", which cost as much as 500,000 yuan alone, and the club immediately approved it.

The core of the project is to build Anger into a new generation of fairy tale writers, the youngest fairy tale masters. Obviously, this is filming Zhao Yiming's ass, and he is still very numb. It is estimated that Zhao Yiming will have to spit out when he sees this propaganda case.

Lu Zecheng is also very helpless, he is not only promoting "Fairy Tale Kingdom", but also taking precautions to keep Anger.

This Anger is only willing to publish the right, and the only thing that the magazine can pay is the manuscript fee. It wasn't that he didn't let Lu Ping try to buy the copyright, but he was rejected without hesitation. In order to prevent the other party from getting angry, he only pressed and did not talk.

How much is the manuscript fee? Three hundred words in a thousand words, any more will cause dissatisfaction among other writers. "Fairy Tale Kingdom" can't always point to a writer to live by.

Can't give too much financially, and wants to keep people, Lu Zecheng has the idea of honor. I have made hundreds of thousands of you a famous writer and master. You should be satisfied.

People live for a lifetime, nothing more than fame and fortune. For a 16-year-old like Anger, sometimes being famous is more attractive than being rich.

As it should be. But Zhao Yiming is a 16-year-old who has a 26-year-old soul in his body. If he was present and knew what Lu Zecheng had done, he would have scolded: I bought a watch last year, who wants to be famous, and I plan to keep it quiet. Also, 500,000, you just spent it. With this 500,000 yuan, it's not negotiable that you want to buy the copyright! I rejected you before, not because you didn't even open a price, and I couldn't see your sincerity. 500,000, this price is very sincere!

In short, for various reasons, when Lu Zecheng wanted Zhao Yiming's portrait to cooperate, he was rejected without hesitation. In the end, Lu Zecheng, who was unclear, had no choice but to carry out propaganda.