Chapter VIII: Publicity
After lunch, Ming Xiao, who had rested for a while, went to the store, and Zhao Yiming returned to his room after cleaning up the dining table. Pen? Interesting? Pavilion wWw. biquge。 info
Turn on the computer first, and then summon Dumb.
Of course, when it is said to be a summoning, it is actually turning the ring on the little finger clockwise, and a virtual screen that only Zhao Yiming can see will appear in front of him.
After research, Zhao Yiming has a basic understanding of the carrier of Dumb and the basic use of this ring.
First of all, Dumb said that he bound himself, but he really didn't talk nonsense, he really bound himself. I can't take off this ring, which can be turned at will. No matter what method Zhao Yiming uses, whether it is soaking in ice water using the principle of thermal expansion and cold contraction, or dragging it hard with lubricants such as cooking oil, shampoo, and shower gel, this silver ring is not moving.
In the end, he had to give up trying to take off the ring. However, after careful research, he realized that it didn't matter if the ring couldn't be taken off.
Because rings can be invisible.
This stealth is not just invisible, but invisible and intangible.
The specific way to do this is to turn the ring counterclockwise twice, and the ring will disappear, and you will not be able to feel its presence if you touch it with your hands. For this, Zhao Yiming was very flustered - the ring is missing, how can I summon Dumb?
It's actually very simple, pretend that the ring still exists, and then turn the ring twice clockwise and it will appear. In addition, a clockwise turn will appear and a counterclockwise turn will turn off.
Everything is as simple as that, although this simple thing took Zhao Yiming a few hours to explore.
Directly above the opened virtual screen is, as usual, "Dumb System Host Main Indicators", ten initial numbers plus black at the top of the center of the big characters. The corners of Zhao Yiming's mouth twitched a few times before he looked down:
[Experience Points]: 2827.8
[Skill Value]: 2827.8
[Skill Book]: 0
Hey? How did the experience points go up so much? I remember that I only had 127 yuan and 8 cents, and this morning my mother gave 800 yuan, of which 300 is my pocket money, and 500 is this week's family. Doesn't this add up to 927 pieces and 8 cents?
With a little brain, Zhao Yiming reacted - could it be that "Fairy Tale Kingdom" paid for the manuscript?
Well, you should be right to do the math. The manuscript fee for two fairy tales should be 2,400 yuan based on two hundred words per thousand, so that his experience value should be 3,327 yuan and 8 jiao. In fact, only 2827 yuan and 8 jiao should be the 500 yuan that my mother gave to her family and Dumb is not counted, after all, it does not belong to the money I earned.
didn't complain about Dumb's slamming of the door, Zhao Yiming was a little drunk. It's only been a day, and I've saved up a third of the experience points for upgrading to the first level. At this rate, moving up to the first level is a piece of cake.
This "Fairy Tale Kingdom" is still full of generosity.
Zhao Yiming is very satisfied, since he is so generous, he has to express himself. He immediately opened his mailbox and sent the two fairy tales "Lighter" and "Snowman" to "Fairy Tale Kingdom".
"They are a weekly magazine, if they use two articles a week, the amount of half a month is four, so just send them half a month's manuscript." Zhao Yiming muttered.
After sending out the two fairy tales, Zhao Yiming sorted out a few more fairy tales, plus the ones that were sorted out before, he already had ten manuscripts.
"Okay, ten articles are almost enough for more than a month. Let's do it first. Zhao Yiming stopped when he was finishing the tenth fairy tale, in fact, he couldn't sit still a little at the moment he received the manuscript fee.
You must know that he also submitted a manuscript in his previous life, and at most he only received 800 manuscript fees at most. He had never taken so much at once in his two lifetimes. Now he desperately needed someone to share his joy with.
Who? Mom, of course! Yes, go and give good news to my mother!
Thinking of this, Zhao Yiming couldn't sit down anymore, so he turned off the computer and went downstairs. As I walked, I thought about it: how should I spend my 2400 manuscript fee? Well, it's good to buy a mobile phone, as a mobile phone party in 2016, it's too uncomfortable to have a mobile phone. Although today's mobile phones are still the kind of Nokia era, they are not as good as smartphones, but it is good to be able to play Tetris.
Zhao Yiming's stinky fart went.
The conference room of "Fairy Tale Kingdom" was solemn, Lu Zecheng sat motionless in the main seat, and the editors were divided into two factions and quarreled.
The cause of the incident was two more fairy tales sent by Zhao Yiming in the afternoon.
It is also a famous story of Hans Christian Andersen's fairy tales, although "The Ugly Duckling" is more well-known in terms of popularity. But in terms of actual quality, the four fairy tales are equal to each other.
After reading "The Lighter" and "The Snowman", some editors strongly recommended that the four fairy tales be published together for a classic bombardment that would shock people fiercely. They also demanded that publicity be strengthened, and it would be better to spend more money on advertising, so as to have a fairy tale style.
In short, things can be done as big as they can.
Other veteran editors are adamantly opposed, arguing that it is too risky and that it should be published twice a week in a step-by-step manner. They were also reluctant to apply for publicity funds from the company, thinking that it would be better to advertise only in brother magazines.
Lu Zecheng silently listened to the fierce argument between the two factions.
The latter's thoughts were similar to those he had when he first decided to take a gamble. At that time, he only planned to work hard in the company, such as opening an "Anger column" in "Fairy Tale Kingdom", and then asking for advertising in brother magazines.
The six major magazines under the Juvenile Weekly can be regarded as the same thing, ridicule is ridicule, ridicule is ridicule, and there is no reason not to help. As long as Lu Zecheng can open his stomach out.
Everyone knows that Chinese have a bad habit of talking about things at the wine table, drinking open, drinking cool, and things are negotiated. Lu Zecheng only needs to ask the editor-in-chief and the editor-in-chief of the brother magazine to have a few drinks and get drunk a few times in the dark.
Basically, just do something.
But in the afternoon, after Lu Ping transferred the two fairy tales "Lighter" and "Snowman", Lu Zecheng was somewhat inclined to the former's point of view - launching two articles, how could four of them be launched together with good results and a big sensation.
But it's not a simple question of publishing two articles or four articles, and if you want to achieve enough results by launching four articles, the relative publicity will naturally have to keep up. Otherwise, it's better to publish two articles.
As for how to keep up with the propaganda, the answer is simple - spend money! Publicity, to put it bluntly, is to advertise the news that people want to know. Whether it's in the newspaper, on TV, or even on the Internet, advertising costs money. People want Huayuan, but they don't just have a few drinks with the editors of brother magazines.
Whether this money is spent or not! In other words, should this bet be bigger!
This is a question for Lu Zecheng to consider.
Of course, this is not a problem. There is no turning back from the bow, since you choose to gamble, you can't be afraid of things, you have to go one way. Otherwise, the original teeth will be bitten in vain.
"Everyone, be quiet." Lu Zecheng spoke.
The editors stopped arguing and looked at Lu Zecheng. No matter how fierce they quarrel, the editor-in-chief has to make the decision in the end.
Lu Zecheng didn't say anything to the editors, but took out his mobile phone and started making calls.
The phone quickly got through: "Hey, Lu Bian, why are you?" You rarely call me. ”
It was the voice of Yang Ren, the head of the advertising department, and many people heard it.
"I'm going to the Three Treasures Hall for nothing!"
"Oh, what do you do?"
"Director Yang, since I took office, we haven't spent much advertising money on "Fairy Tale Kingdom", right?"
"Hehe, it didn't cost much, it basically didn't spend."
"In that case, I'd like to apply for one now."
"Oh? How much do you want,"
"500,000 is okay?"
"Yikes! Just kidding, so much is definitely not going to work. ”
"I'm not kidding you, isn't 500,000 the highest authority that the editor-in-chief can use?"
"Up to 200,000. Editor Lu, it's not that I'm saying it's ugly, if you're in charge of "Juvenile Weekly" for millions of dollars, it's no problem. But you're ...... So up to 200,000. ”
"200,000? Can't be more? ”
"No, this is the real highest authority."
"Okay, then you should hurry up and get the money ready."
"200,000, no problem. Eddie Lu, you're going to play big! ”
"yes, you guessed it right, I'm going to play big."
After saying the last sentence, Lu Zecheng hung up the phone.
Everyone listened to the whole phone call, and the editor-in-chief's decision was clear at a glance. Naturally, the radicals were excited, and the conservatives were in the water.
Lu Zecheng put down the phone: "I told everyone before, let it go." We fight for a month, and if we don't succeed, we will become benevolent. ”
"I'm not just talking. Of course, some editing teachers are also old-fashioned. But now is not the time for stability, and I hope you will recognize that. Now, I hope that everyone can work together and make good use of the 200,000 publicity funds, so that we can fight a turnaround. ”
This is already not a mobilization, but an order!
Of course, the editors had no choice but to obey orders. Don't look at this editor-in-chief, he may not be able to be a month anymore, he can still fire a few people before he leaves. But no one wants to be the chicken that scares the monkeys.
Unified thoughts. Lu Ze Achievement began to release tasks:
First, with a capital of 200,000 yuan, you can't advertise on all the media with greater influence, and you can only choose some of the most influential platforms. There must be someone to keep an eye on this matter, and urge those media to use the most attractive headlines as much as possible, anyway, a lot of money is given for advertising, and the small money of giving those writers a few red envelopes is a miracle.
Second, the company should also have public relations, and it is necessary to create an advertising space on the cover of "Juvenile Weekly", and other editors-in-chief of the magazine are also there, striving for an advertising space on the cover. This is up to the editors to cross the sea and show their powers.
In the end, it is to ask for a draft from Anger again, this matter is in charge of Lu Ping, and Lu Zecheng is the main master, and the task is to ask Anger for 16 manuscripts within a month. In order to get Ange to agree, Lu Zecheng gritted his teeth and instructed Lu Ping to increase Ange's manuscript fee to 300 words per 1,000.
Someone is going to get rich!