Chapter 174: A Little Loss
In the afternoon, the Smile House launched a tasting event, which was a temporary idea, and Lin Qiu thought that such a marketing strategy might come in handy. Pen, fun, pavilion www. biquge。 infoLet's try it out and see how it works, and then make the next step.
The tasting place was set outside the Smile Cottage, so that there would not be too many people and the chaos of the morning.
As soon as the tasting activity was launched, it attracted a lot of people, it was okay at the beginning, and there were relatively few people around, but when the number of people gradually increased, Lin Qiu felt that something was not quite right, and this person was a little crowded.
Lin Qiu saw that Zhen Xi and Aunt Wang's mother and daughter were about to add goods to the tasting side, so she hurriedly stepped forward to stop, "Zhen Xi, Aunt Wang, wait a minute, and bring back the bread in your hand." ”
"Huh?" Zhen Xi's eyes were full of doubts as he looked at Lin Qiu.
"There's no time to explain this now, let's get this bread in first." Lin Qiu had to let the two of them go back first, and then pull Luo Meili back who was standing in front of the big table.
Lin Qiu made such a behavior because the people who slowly surrounded him reached out and stretched out their hands not to take it, but gradually evolved into a direct hand grab, the things in this pastry shop are reluctant to buy on weekdays, but this is not to pay, and if you don't take it for free, it's difficult to have such a psychology and not mess up. Some people simply stuffed their mouths while grabbing pastries, the scene was a little messy, completely out of control, this is different from the morning, not fast enough, these pastries will go into other people's pockets, Lin Qiu shouted outside Be careful, don't squeeze the root It's useless.
Lin Qiu was secretly glad that she didn't let Zhen Xi bring out the rest of the pastries that were going to be tasted, this tasting event was to attract customers and not scare them away. Look at this posture, not to mention attracting customers, how can ordinary people enter this store when they see this kind of scene!
In this case, they can only watch, and besides, the four of them can't stop it if they want to, Zhen Xi's face turned pale when he saw this scene, it was good if he didn't faint, Aunt Wang watched her daughter from the side and couldn't pull out, Luo Meili was still a child, where had she seen such a posture, and she was stupid on the spot. Lin Qiu couldn't think about it when she looked at her little arms and legs, forget it, she should spend money to buy a lesson, or she thought things too well, the development of the situation was completely unexpected by her, but she had to swallow the bitter wine she brewed while crying.
This effective marketing strategy in the previous world didn't work very well at this time, and it scared Lin Qiu, this was purely a disservice, the positive effect was not seen, but the negative effect was played, which made Lin Qiu a little crying and laughing, where is this! In short, the strategy of attracting customers for free tasting has been put on hold for the time being, and it will not be short-lived.
This was really unexpected by Lin Qiu, Lin Qiu's face was not very good-looking, but there was no way, in this case, he couldn't throw his face at the customer, if he really did this, he was afraid that this store would also close.
Fortunately, there are not many pastries, and there are no pastries to take in a circle around the inside, and those who get the pastries will immediately stuff the pastries into the clothes, and squeeze them out, and they will come out after a while, for fear that the things that are hard to get will be snatched away, and the people will be scattered clean in two clicks. This person walked thick and left a mess in the ground, pastry crumbs were all over the ground, and there were messy pastries in the north, which made Lin Qiu feel a little distressed, and took a broom to clean the ground.
"It's a shame." Aunt Wang picked up the cake that was trampled on the ground, and really felt a little regretful, "Boss, then let's do it for free...... Do you want to make more free food? ”
Lin Qiu smiled and didn't answer, there are still people watching the excitement outside, and it's not good to answer directly.
Luo Meili felt very distressed, since she gave out free pastries in the morning, she had watched those good pastries being taken away for nothing, to be honest, if it weren't for the staff in the store, she would have wanted to take a dozen leaflets to get them. This looks at the waste on the ground, why are these individuals in such a hurry, and they have wasted a lot of pastries in vain.
After Luo Meili entered the store, she mustered up the courage to say to Lin Qiu, "Boss, let's not let it go, after we let it go, everyone gathered at the door, and the things inside were not sold." After speaking, she looked at Lin Qiu nervously, her fingers tugged at the hem of her clothes, biting her lower lip slightly, she was still quite worried that Lin Qiu, the boss, would be angry with her.
"I won't do it, this mess is not a thing!" Lin Qiu's abandonment was not that he was reluctant to spend this money, but that he was reluctant to waste this money. Lin Qiu was still very distressed to see the fruits of her labor being trampled under the feet of others and turned into garbage that had to be swept away, and then it was really as Luo Meili said, this tasting event was held, and it did not attract customers to the door.
The plan that did not achieve the goal at all was undoubtedly a failure, and Lin Qiu would not die for the sake of a little face, and if he made a wrong decision, he would be wrong, and he couldn't cause greater losses because he was embarrassed to expose it.
When he returned the borrowed big table to others, Lin Qiu was also beaten down and lost two yuan. After the big table was moved, there were still a lot of people lingering at the door waiting for the next wave of free tasting, and there were a lot of people wandering around the store, but they still didn't wait, and then they simply came up to ask for an accurate word, and after hearing that there was no, they scolded and walked away.
Lin Qiu also understood that free things are always more popular than those that need to spend money, and everyone who doesn't need money is willing to take it, but when it comes to things to pay, they often think twice, which has a certain relationship with the price of pastries, but in fact it is not big.
This pastry is not a necessity of life, and the price of this is impossible to be the same as rice and noodles, so for some people, whether the price is high or low, she may not buy it. Blindly giving away pastries or tasting them for free here will give them the illusion that there may be such a good thing.
After this turmoil, Lin Qiu had to not take out the pastries that were ready to be tasted by customers, and changed to whoever bought the pastries to try the pastries, so that it became half sold and half sent, and only the money of the raw materials of the pastries sold was earned back, but it was not easy to make money, after all, the materials used were all selected and used, and the cost was not low, almost one-third of the sales price.
Lin Qiu made an abacus in his heart, nothing else counts, today he has to lose more than fifty yuan a day, six hundred pastries cost more than thirty yuan for raw materials alone, and in the afternoon, he launched a tasting activity, and those raw materials naturally cost money.
After most of the day, Lin Qiu felt a little lost, lost to lost, Lin Qiu still didn't put the sense of loss on his face, if this was shown, the employees would look at it, and they would lose their morale and be full of worries about the prospects of the store, and Lin Qiu thought it was a big taboo. (To be continued.) )