Chapter 17: New Ideas
The reason why Shonen Weekly wanted to get the rights to Anger's fairy tales was because they couldn't wait to develop the Anger fairy tale merchandise - books, audiobooks, animations, toys ....... www.biquge.info From the perspective of the popularity of fairy tales, the surrounding area can definitely turn a lot of money.
It's not the hard-earned money you can make in selling magazines. You see that "Fairy Tale Kingdom" is popular enough, 690,000 copies, the first sales of the same type of magazine in the country, and it only earned 4 million Chinese yuan. Subtract printing costs, distributor profits, fixed employee salaries, and minus publicity expenses, the net profit is only 500,000. According to this calculation, the net profit for the whole year is less than 30 million.
Of course, it seems like a lot, but this is the net profit of the country's No. 1 fairy tale magazine for the whole year, which represents the peak of the industry, and there is no comparison.
And if you make Anger fairy tale peripherals, just take it out. For example, toys, with the needs of the people of the empire, are at least a market of hundreds of millions every year.
Therefore, the copyright of Shonen Weekly's fairy tales in Ange is definitely a must-have.
"Mr. Zhao, I know you take copyright very seriously. But in fact, you are definitely the best deal to sell now. ”
"Oh, why is that?" Zhao Yiming was very interested in this statement.
Lu Ze had obviously planned for this, and his answer to this question seemed to be easy.
"Mr. Zhao, I think you have two purposes for retaining the copyright, one is to sell it for a good price, but to keep it for your own development in the future."
He paused.
"If you have the first idea, then now is a good opportunity to make a move, and the conditions offered by Shonen Weekly are very sincere. And if it's the second, IMHO, you'll be disappointed in the end. ”
"Are you saying that my fairy tale will be out of breath after a long time?" Zhao Yiming sneered, he already thought that Lu Zecheng was clever in his words.
"No, of course not." Lu Zecheng shook his head and said a little bitterly: "It's piracy!" ”
"Piracy!" This answer made Zhao Yiming a little stunned, but it was an unexpected answer.
"Yes, piracy." Lu Zecheng explained in detail: "Although the state is very strict in cracking down on piracy, it is still not an easy thing to prevent piracy. Especially in the case of cultural copyright, it is very difficult for individuals to maintain copyright alone. ”
"For example, if you have a fairy tale, you are the copyright holder, and only you have the right to sue the pirates. But you can't even find their figure, and even if you are lucky enough to find one, he can drag on the lawsuit for a few years, given the financial resources of both of you. ”
During this time, they can consume Anger fairy tales to their heart's content and earn enough Chinese dollars. What's the point of winning the case? Even if you can get a compensation, you will only be left with a pirated market. ”
"It's disgusting." Zhao Yiming couldn't help frowning when he thought of that consequence.
It seems that some things are simple to think about by themselves.
"If I sell the rights to Shonen Weekly, what price are you willing to pay?"
"It's not the price, it's the share, 8% of the net profit."
"What?" Zhao Yiming was a little surprised, this condition is not very bad, but too good.
"You don't know." Lu Zecheng patiently explained: "The directors are very disgusted by the behavior of the pirates, and they think that the behavior of the pirates is to grab money. Most importantly, it's robbing them of their money. So, they don't mind being generous to you, as long as they can get the copyright sooner. ”
"Oh, what will they do with pirates."
"If you sell us the copyright, Juvenile Weekly is the copyright holder, and we have a strong legal team and a reward system for reporting piracy, which is enough to find every pirate and make them lose a lot of money."
"The most important thing is that we have the ability to keep the market from being flooded with pirates!"
Zhao Yiming was silent, he still had to think about it.
"Obviously, I think I can agree." Mingxiao pulled Zhao Yiming's arm and whispered: "This money is a lot, and it flows for a long time." ”
Glancing at Lu Zecheng, she didn't shy away: "I don't think Juvenile Weekly will dare to do anything in the share, and making false accounts to reduce the income can reduce the share given to us." But then the tax office will invite them to tea. ”
Lu Zecheng didn't speak, but he still replied in his heart: Is it okay for us to be a legally operating unit. But thinking about the bad things that the old boss did, he was still wise and did not refute Ming Xiao's words.
"Okay. I agreed to sell the rights, and now we can negotiate some fine prints. ”
Zhao Yiming finally made a decision. What forced him to make this decision, in addition to the grim situation, he also wanted to get some of the money immediately after selling, at least so that he could exchange some more skill books.
And the general direction has been decided, and the details are just a few words of skin between the two sides. In less than an hour, Zhao Yiming and Lu Zecheng initialed a contract of intent.
The main content of the contract is that Anger agrees to grant the copyright to the fairy tales published in "Fairy Tale Kingdom" to Shonen Weekly Magazine. Juvenile Weekly Magazine will pay a one-time payment of 50,000 yuan and share 8% of the relevant income to Anger in the future.
"This contract of intent will definitely be agreed to by the agency."
The first task was completed, and Lu Zecheng was a little excited. He took the opportunity to raise the second question.
That's not a problem at all.
To be honest, Zhao Yiming is still very grateful to Lu Zecheng. There is an old saying that "the fragrance of wine is also afraid of deep alleys", and his fairy tale can be as popular as it is now, which has a lot to do with the 700,000 publicity money that Lu Zecheng spent on the board.
Hans Christian Andersen's fairy tales are classic enough, but what kind of life did he live himself? Destitute, to old single, and finally to die in a friend's grocery store. Therefore, there is still some truth in the saying that "three points for products and seven points for packaging" in later generations.
"I'm very grateful to Fairy Tale Kingdom, and there are no problems with stable feeding." Zhao Yiming replied: "However, I have a new idea. I don't know if you can accept it? ”
"Oh! What's new? Lu Zecheng asked.
Zhao Yiming pretended to be a little ashamed and said: "Short fairy tales are difficult to write, each one is an independent story." 16 articles a month, and my manuscript can only be saved for two or three months. ”
"Eight articles a month." Lu Zecheng hurriedly said that he thought Zhao Yiming was bargaining, so he hurriedly proposed his own price.
"Hehe, that's not what I meant." Zhao Yiming smiled: "I mean, do you think about serializing my long fairy tale." ”
"A long fairy tale?"
Lu Zecheng was taken aback, and then overjoyed. Consider? What to consider! It's just too willing.
Long fairy tales are good! No matter how wonderful the short fairy tale is, people will reminisce about it a few times at most. But a long fairy tale can stick to readers, and a good long story is a guarantee of magazine sales.
Looking at Lu Zecheng, who was a little overjoyed, Zhao Yiming pretended to be obviously embarrassed: "Lu Bian, don't be happy too early, this is my first novel, it's not well written, you have to bear with me." So, I'm going to print some of it and show it to you. ”
As he spoke, he just got up and went back to his bedroom, and after a while, he walked out with a stack of A4 papers and handed them to Lu Zecheng.
Lu Zecheng took the manuscript paper, and at first glance, he saw the name of the fairy tale on the manuscript paper - "Shuke and Beta".
In Zhao Yiming's view, "Shuke and Beta" is naturally inferior to those classics in terms of artistry and influence. However, this long fairy tale has influenced him more than all the others. In particular, its animated version is one of the indelible memories of his childhood.
So he chose Shuck and Beta over other, more famous novels as his first full-length novel.
The copy printed out by Zhao Yiming has more than 10,000 words, and Lu Zecheng read it very carefully, which will take some time.
Lu Ping wanted to lean over to take a look, but after thinking about it, she couldn't help it, while staring at her eyes, she whispered to her cousin.
Zhao Yiming was bored and divergent in thinking.
In his thoughts, he suddenly remembered the question that was interrupted by his mother - how many classic songs were there in the original time and space, and there were no in this time and space?
Isn't it time to open up your own way to make money?
It seems that writing songs is also very profitable.
Well, when this matter is done now, we must understand the music market in this time and space.
"Mingming, what are you muttering?" Ming Xiao's words pulled Zhao Yiming back: "Editor-in-chief Lu has already finished reading it." ”
"Oh, how's that." Zhao Yiming pretended to ask very easily.
He's pretending, and he's been pretending to be since just now, but this time he lets people hear that he's pretending, a little trick.
But the effect was very good, and Lu Ze was fooled: "Classmate Zhao, you don't need to be nervous. Although this fairy tale is not as good as your short story, it is also a rare good work. I'm sure the two little mice will definitely make the kids like it. ”
"That would be great. It's my first time writing a long story and I don't have any experience at all. Zhao Yiming made a very exaggerated gesture of relief, making everyone laugh.
"Naughty!" Ming Xiao smiled and reached out to scratch his nose.
Lu Zecheng couldn't help but breathe a sigh of relief, this is like a child, how did he look like a child just now? He is simply a veteran of business negotiations. Of course, Zhao Yiming is not an expert in business negotiations, but Lu Zecheng is also not professional. Just like two stinky chess baskets are also considered opponents.
Just now, Zhao Yiming realized that he was abnormal, not at all like a 16-year-old child, so he deliberately made an adjustment.
Lu Zecheng expressed his satisfaction with "Shuke and Beta": although it is not as good as those short stories, it is also an excellent work.
So Zhao Yiming took the opportunity to put forward his own contribution plan: the plan of publishing four short stories in each issue in July remains unchanged. But since August, he will publish a long story in each issue of "Fairy Tale Kingdom". Of course, the short story will also be played, but the time is uncertain. If there is a short story, the long story will be shorter; Without a short story, a long story will be longer.
Why did Zhao Yiming propose this contribution plan, he has his own little Jiujiu.