Listening to Moss Aert's words, Lei Juewen couldn't help but nod. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info Cinema and Hollywood Eight have an excellent relationship, yes, but the two sides are not together after all, in order to make money, the Theater will definitely not take into account the interests of the Eight, at most because of the influence of the Eight Universities, but in the end, we still have to speak with the results of the film, if the results are poor, the number of screens allocated will not be much.

"How many dollars is the right amount of dollars to increase in the budget for more publicity?" It is true that Chainsaw is to increase publicity, but it is impossible to spend money on publicity without restrictions, otherwise it will not be cost-effective, and reasonable publicity is very important.

Moss Ayrt said: "The original publicity budget of Saw Horror was three million dollars, and there are still about $1.2 million left, if you increase publicity, I think more than one million dollars is good, mainly because of the increase in publicity in recent days, and after the results of the film come out, we don't need to publicize it, and the audience and the media will spontaneously promote Chainsaw." ”

Lei Juewen nodded and said, "One million dollars, there is no problem with this, this matter will be left to you." Although one million dollars is a lot, it is still in Lei Juewen's bottom line, and he agreed without thinking about it.

Moss Elt said: "BOSS, I think we should first look at the attendance rate of Saw Horror today, if it can be maintained at more than 60%, then it is not too late for us to expand the publicity, if the attendance rate is reduced, then it is not worth investing millions of dollars again." ”

Lei Juewen nodded in agreement and said, "Reasonable, just do as you say." ”

Although it is necessary to see the box office on the opening day before deciding whether to expand the publicity, the original publicity cost is still about 1.2 million US dollars, so this day Saw Horror is still promoted according to the plan, but the intensity is not very large, just in New York, Los Angeles, Washington and other big cities to focus on publicity.

The box office on the premiere day of Chainsaw is very important, because it is related to the box office results of Chainsaw, and Lei Juewen is very concerned. The success of Chainsaw is not only related to at least tens of millions of dollars in money, but also related to his reputation in the United States and Hong Kong Island.

When Chainsaw was carrying out publicity, Lei Juewen was not lazy and followed the crew to promote. In the film Saw Horror, he is not only a director, but also a supporting role, and his weight is not low, but unfortunately he is an Oriental, and in terms of publicity, he is still dominated by two male protagonists.

Good publicity and the film's praise, coupled with the fact that the premiere day of Chainsaw was on Saturday, so the newspaper collected about $5.017 million at the box office that day, and the attendance rate was as high as more than 70%, gradually rising, obviously the film's praise spread out and was loved by the audience.

When the box office came out on the opening day, Lei Juewen and Moss Aert were very happy, and immediately increased the promotion of the film, taking this opportunity to expand its influence, and strive to let more audiences know the existence of the movie Chainsaw.

The day after the premiere was the weekend, and Saw attendance rose again, directly breaking through the 80% attendance rate, closing a box office of $5.939 million, almost reaching $6 million.

In two days and one night, Chainsaw Horror collected $12 million at the box office in the first week, directly exceeding the $10 million in Lei Juewen's heart, which was only two days and one night.

The box office of Chainsaw Horror came out in the first week, and Lei Juewen's expectations for the box office of this film immediately soared, at this time, if the box office of this film did not exceed 40 million US dollars, in his opinion, it would be a failure. Goals are often constantly changing with the future, just like if Chainsaw can report 20 million dollars next week, then he will definitely raise his goal to about 20 million dollars.

The human heart is not enough to swallow the elephant, nothing more than that!

The following week, on Monday, the number of screens screened in Saw increased from 1,108 to 1,832.

Last Saturday, when the attendance rate of Chainsaw exceeded 70%, Moss Ayrt had already contacted the managers of various theaters to ask for an increase in the number of screens, and received a possible response, and after discussion, it was set at about 1600 pieces, but with the attendance rate on Sunday, the number of screens was increased again, and it was increased to 2264 pieces.

There are a total of 2,264 screens, but because it is impossible to extract all the screens at once, the number of screenings on Monday is only 1,832, and the number of remaining screens will slowly increase in the next two days. However, this is just the result of the verbal promises of all parties, if Saw Horror's next results are not good, it is certain that the remaining screens will not increase, and even the number of existing screens will also be reduced according to Saw Horror's results. In the same way, if the results are very good, the same will increase again.

In this way, the box office of Saw Horror on the first Monday is very important. However, because it is Monday, it is naturally impossible to ask for seven or eight percent of the attendance, at this time, an average of about forty percent of the attendance rate can be said to be a good result, if there is a fifty percent attendance, that is the rhythm of the big sale. Higher attendance, but no one will think much about it, after all, Monday is not a holiday, and it is impossible for Chainsaw to keep people from going to work and going to the movies, and there will not be too many people.

$5.052 million, this is the box office of Chainsaw Horror Monday, after this box office data came out, Lei Juewen and Moss Ayrte both smiled with satisfaction, and the theater merchants also smiled with satisfaction, everyone made money, and naturally they were satisfied.

5.052 million US dollars, in the case of 1832 screens, is an average attendance rate of about 40% or 3, which is not low, and in the middle of good and excellent, it can naturally make people satisfied.

On Tuesday, the number of screen screenings of Saw increased again, surpassing 2,000 screens for the first time, increasing to 2,037.

The increase in the number of screens, it stands to reason that the box office should increase, but the box office on Tuesday was not more than that on Monday, not because the attendance rate of Chainsaw Horror has decreased, but the attendance on Tuesday has increased significantly, but this day is half price day for movie theaters in the United States, and the box office naturally does not increase but falls.

4.889 million US dollars, this is the box office of Chainsaw Horror on Tuesday, the attendance rate of seventy out of five, because of the half-price relationship, the attendance rate has increased sharply, and in the case of adding more than 200 screens, Chainsaw Horror can still have such an attendance rate, which is actually satisfactory, at least Lei Juewen is satisfied.

Coupled with last week's two days and one night, a total of only four days and one night, Chainsaw Horror reported a box office of more than 20 million US dollars, and Lei Juewen had no reason to be dissatisfied.

At this time, Lei Juewen's goal naturally could not be 40 million US dollars, the goal in his heart had become more than 55 million US dollars, in fact, he wanted to set 60 million US dollars, but because the film Chainsaw Horror had already made a lot of money, he had a slightly lower demand. Even if it didn't cost $60 million in the end, it wouldn't disappoint him.