Chapter 34: Jin Fengchai reopens

As soon as the Chinese Valentine's Day passed, Jin Fengchai reopened. Pen × fun × Pavilion www. biquge。 info This time, Jin Fengchai has made a big change, and the style and quality of the jewelry are better than the previous ones. The price has been fine-tuned, but not many people care.

The main thing that everyone cares about is the discounts, discounts, and gifts. In the morning, business was flat, but in the afternoon it was back to its previous booming situation. Many of the people who came in the afternoon were repeat customers, probably because they heard that Jin Fengchai had opened the door, so they all came to join in the fun.

The chopping party or something, it's the group of women who are now crowded in the Jin Fengchai shop. Of course, there will also be some male customers who come to the store to pick out gifts for their sweethearts. Now the popularity of Jin Fengchai has completely spread in the capital.

Where do you go to buy a gift for your sweetheart? Go to Jin Fengchai! The things are not bad, the price is not expensive, and the rouge is also sent. Now women in the market can use the rouge of the golden phoenix hairpin, plus the rouge of the golden phoenix hairpin, only give it away and not sell it, there are many styles, and it is easy to use, but it is a profit to drive consumption.

Lin Tian stayed in the account room and counted the silver of the white flowers, and the shopkeeper sent it in from time to time. Why? Because there aren't so many people on the counter! Business is booming like this, how can people not be jealous? Within a few days, other stores followed suit.

Lin was not in a hurry, and still drove like this for half a month. With the imitation of other shops, many shops in the market are now popular for giving gifts with full amounts. Even the biscuit stalls began to follow suit and give gifts, buying two biscuits and giving them a piece of sesame candy.

In fact, if you want to attract customers with gifts, it all depends on whether the gift is suitable for the customer's appetite. The rouge sent by Jin Fengchai is not bought from any stall, even if other stores follow the rouge, the quality of the rouge is not as good as that of Jin Fengchai.

It's not that the quality of the rouge is incomparable, and other stores can buy the same quality, or even better rouge, but in this way, the cost of investment is large and not cost-effective.

Jin Fengchai's rouge can have such an advantage, thanks to the rouge workshop that Bing Jingcheng found for Lin Tian. Although the workshop is small, the workshop master is ingenious, and the things made are exquisite and easy to use. As soon as it was launched, it captured the hearts of thousands of women.

Despite this, other stores have also started to give full gifts. Although they don't have the rouge of Jin Fengchai, each store will always have its own characteristics, and it is not difficult to give some small gifts.

These Lin Tian are all in his heart, although these small means can make the store's performance rise rapidly in a short period of time, but after a long time, its drawbacks will be exposed. This small method is okay for one or two shops, but if everyone uses it together, the effect will not be great.

It's hard to make a store last in the industry, but you can still give it a try. Lin Tian's crazy accumulation of money in the early stage was actually to plan for the future. Lin intends to turn Jinfengchai into the first luxury store in Beijing.

What is luxury? It's expensive to die, but it's good to look good, and then it's so little and so little, and finally I want to buy it. Luxury, as the name suggests, is an item that provides luxury enjoyment.

In order to provide luxury enjoyment, the quality of the goods must be excellent, the style must be novel, and the quantity cannot be too much. If there is a large number, it is easy to produce visual fatigue. No matter how beautiful something is, if the streets are full of it, others will not feel strange when they see it too much, and they will no longer have the enthusiasm to pursue it.

So next, with the help of Bing Jingcheng, Lin Tian bought a small jewelry workshop. Because to control the number of products, the output of a small workshop is completely sufficient. The most important thing is that there is a skillful craftsman who can make all the tricks that Lin Tian came up with one by one.

After renovating the storefront, Lin Tian began to transform the luxury industry. Jin Fengchai changed the plaque for the second time and upgraded it for the second time. The palatial decoration style has attracted the attention of many new and old customers.

Although many customers were dissatisfied at first, how could Jin Fengchai's things suddenly sell so expensive. But the style is good-looking! I've never seen it before! None of them have any!

Don't underestimate women's desire to buy, once they like something, they will definitely think about it for days and then find a way to buy it. And this kind of love is long-lasting, as long as you make something that meets her appetite, she will definitely come back to you all the time!

Under Lin Tian's "innovation", a letter wind gradually emerged among women, and the jewelry of the floral style, you can't go out without one or two pieces of Jin Feng Hai jewelry! And you basically won't hit the style, because he made two or three of them, and you are almost unique to this beauty!

After operating like this for more than ten days, although Jin Fengchai is not as popular as before, it still ties the hearts of a group of heavyweight customers. What is a heavyweight customer? If you have money, you can't do it, and you have to be willing to spend it. Such customers can improve in-store performance.

Instead of keeping a customer who is very rich but not willing to spend, it is better to keep a customer who is not very rich, but is willing to spend. Now the golden phoenix hairpin has become a must-go place for shopping, if you don't go shopping, you will feel that you are shopping in vain!

And because the things of Jin Fengchai are expensive, they have become a good gift. If you can give or receive a gift bought from Jin Fengchai, it will be a face-saving thing for the person concerned.

However, compared to jewelry made of real money, it is still more profitable to make skin care and makeup. At Lin Tian's request, the rouge made by the rouge workshop is no longer just two colors: red and pink.

In Lin Tian's beauty hall, there are various colors of rouge gouache for people to choose from. Now many women know that it turns out that rouge can also be orange, gray, and white!

Although there are skin care ingredients in makeup, after all, there are no special skin care products that have a good skin care effect. Therefore, Lin Tian's rouge shop, in addition to selling rouge, also sells some flower water and pearl paste for skin care.

But the best selling thing is all kinds of rouge cream. Lin Tian gave each box of rouge cream a wool lip brush, and let the guys in the store teach you how to apply makeup. Be sure to let customers use the rouge cream of the beauty hall, there is a rouge cream that was used before, and it is not considered rouge cream!

The price of rouge gouache can be high or low, unlike the price of luxury stores, which makes people feel painful. Compared with Jin Fengchai, Lin Tian's Beauty Hall rouge shop can be said to be full every day. As soon as the door opened every day, the population was crowded with a bunch of people.

The goods supplied by the Beauty Hall every day are in fixed quantities, and if you are late, you will have to wait for the next day. Therefore, the hot-selling products are basically snatched up as soon as the door is opened, and those who can't grab it can't wait to live in the beauty hall and not leave.

These crazy people are actually the so-called daigou. After snatching it back, you can sell it for some extra money. Because of this, the Beauty Hall later deliberately limited the purchase, and for some hot-selling products, each person was limited to three copies.

You can't let your store be crowded with purchasing agents, you have to leave some space for your personal customers! However, after the purchase restriction, there are still many purchasing agents coming one after another. In the end, Lin Tian simply set up a group buying counter and asked those who did purchasing agents to go there to settle the bill.

In this way, there will be no hindrance to individual customers who come to visit the beauty hall to check out. However, sometimes, there will be conflicts between some daigou in the store for the rush to buy goods. At this time, these people have to be eliminated, and unfair competition is not allowed in the Beauty Palace.

After these people are on the blacklist, they can no longer engage in purchasing agents. People on the blacklist are restricted to only one rouge gouache per month. With such a blacklist, Daigou didn't dare to make trouble anymore, and the shopping order in the store slowly improved.

As the business in the store was excellent, a partner soon came to the door. There are also some shops that want to insert people to come in and steal school, but they are all blocked back by Lin Tian one by one. Jin Fengchai and Beauty Hall are actually just two new stores, and if you want to gain a firm foothold in the capital, you have to make another plan.

All this went so smoothly, and Bing Jingcheng was indispensable during the period. Lin Tian is more of a mouthful of people and comes up with ideas. In practice, you have to ask Bing Jingcheng to give advice, and then let Bai Ying be busy.

On the other hand, Father Lin had already cheered up and re-entered the mall. With Lin Tian's promotion method, Lin's father's store has also made some adjustments based on his own reality. Now, the Lin family has slowly developed again, and Lin Tian has also passed the addiction of being a boss.