Chapter 41: Bill Gates and Jobs
Zheng Bin didn't have the face to stay any longer, so he found an excuse, so he confessed and fled. Pen, fun, and www.biquge.info
Dong Ran didn't forget the purpose of coming to Xu Shanshan, so Xu Chuzheng changed to a clean box and served a new dish, listening to Xu Chuzheng politely saying that this meal was his, he smiled and pointed to the Bordeaux Lafite 1982 red wine on the menu: "Since Manager Xu has said so, then ......"
82 Lafite only began to soar in 2006, a bottle is only 15,000 yuan, including the price of the Shengshi Hotel, it is only more than 20,000 yuan, but for Xu Chuzheng, it is already close to two months' salary.
Seeing that Xu Chuzheng was in cold sweat on his forehead, Dong Ran finished his words with a smile: "Then simply serve some side dishes." ”
Xu Chuzheng smiled bitterly and nodded again and again: "Dong Shao, I am old and my heart is not very good, you really scared me into an accident, it can be regarded as a work-related injury......"
Until Xu Chu was walking out, the smile in Xu Shanshan's wavy eyes had not faded, and her slender eyelashes trembled slightly: "Zheng Bin is the best face, if you hit him like this, I think he may not have the face to stay in the unit in the future......"
"That's his own doing...... Dong Ran spread his hands innocently: "If Manager Xu doesn't come, I don't bother to tell him his name." ”
The door of the box happened to be pushed open, Xu Chu was personally respectfully carrying the dishes in, Dong Ran pointed with his hand: "Or do you blame Manager Xu?" I asked my dad to withhold his salary. ”
Xu Chuzheng stood at the door with a bewildered face, staring at Dong Shao pitifully: "Dong Shao, I still have a family here waiting for my salary......
Xu Shanshan covered her waist and laughed so much, her pink face was so beautiful that she was about to drip blood, and Dong Ran almost hooked her soul when she saw it.
Sun Ying's demeanor became restrained from just now, and she looked at Dong Ran cautiously, and couldn't stop being curious in her eyes: "Are you really Dong Ran, one of the four young people in Wenzhou?" ”
Dong Ran shook his head and smiled: "Don't listen to Zheng Bin's nonsense, the title of the four young men in Wenzhou is used by those guys outside the circle to shiver us, where is the majestic name?" ”
Sun Ying didn't listen to what Dong Ran was saying, and muttered to herself: "Oh my God, I was actually in the eldest young master of the Shengshi Group just now......"
"Young Master Dong, you really don't have a girlfriend?" Speaking of this, she licked her red lips charmingly, and her eyes began to shine, staring at Dong Ran like a wolf staring at a lamb that had not eaten for a long time.
Dong Ran's back trembled, and he suddenly shouted that he couldn't bear it, turned his head and saw Xu Shanshan looking at him with a wicked smile, coughed dryly, and hurriedly changed the topic: "Sister Shan, I came to you this time, in fact, I have some questions to ask you about advertising media......
"I knew that you wouldn't come to me if you were fine...... Xu Shanshan couldn't help but smile and nodded, and pointed to Sun Ying again: "Then you are lucky this time, in terms of professional knowledge, Sun Ying ranks second in Xinhua News Agency, but no one dares to compete for the first ......"
Dong Ran immediately became nervous, and waved the booklet in his hand at Sun Ying: "If you don't mind, give me a check?" ”
"Media?" Sun Ying was immediately attracted to attention: "Why are you interested in this?" ”
"If you're not interested, you'll have to say otherwise." Dong Ran smiled: "It's just that today's market trend, I think it is the general trend to do a good job in marketing, develop distribution channels, and take advertising media as one of the main parts of market planning!" My company wants to promote an electronic product whose consumption level is much higher than the domestic per capita consumption level, and I want to find a breakthrough from this aspect......"
"You won't blame me if I talk nonsense, will you?" Sun Ying asked, and when she saw Dong Ran make a gesture of invitation, she winked at Xu Shanshan, and then said slowly: "For advertising, a more commonly accepted definition is the statement and promotion of a certain product, which is indeed an important form for enterprises to occupy the market and promote products. But in my opinion, in terms of role, the situation of advertising is more of an auxiliary role, if the product quality is not too hard, or the consumption level is limited, I am afraid it will be difficult to play a role. ”
Dong Ran didn't rush to answer, but turned his head to look at Xu Shanshan: "Sister Shanshan, what do you think?" ”
"Sun Ying is talking about common sense...... Xu Shanshan held her chin in her hand, bit her lower lip, and said with confident eyes: "But I think common sense doesn't seem to have much effect on you......"
"Just Sister Chongshan, I can't let you down!" Dong Ran smiled "hehe" and sold a pass: "Sister Shan, do you remember the public opinion issues I told you?" ”
"Does public opinion have anything to do with product sales?" Sun Ying was confused when she heard it.
"What do you mean?" Xu Shanshan has personally seen Dong Ran's ruthless means of using public opinion to directly impact Xinda Group, and naturally understands the hidden energy of this word more deeply than Sun Ying......
"Actually, it's just a contrast in cognitive concepts." Dong Ran pondered for a moment, trying to organize his words to make them more acceptable: "Just like in my eyes, advertising can not only be a way to inform product information, through advertising, newspapers, and words between the lines, we can spread not only information to the public, but also concepts, a different and subversive traditional concept of consumption......"
"But forcibly displaying one's own concept in the eyes of consumers is not so easy to accept......" Xu Shanshan frowned, she said it very tactfully, if you want to speak in the way of Sun Ying, you will definitely tell Dong Ran directly, this is impossible.
People will instinctively resist when they instill ideas in others, and if such concepts involve insufficient spending power, it will be even more difficult to move an inch.
"Just because it's hard to do doesn't mean it can't be done." Dong Ran shook his head with a smile: "Bill Gates, the richest man in the world, had such a conversation when he tore up the cooperation agreement with Apple President Steve Jobs.
Jobs said: you won't win, everything at Apple is the best.
Bill Gates replied to him: No Jobs, you don't understand, it doesn't matter.
Facts have proved that Gates won this battle, Microsoft rose smoothly, and the advertising war and public opinion station at Apple's new product launch conference became the cornerstone of Bill Gates.
If Bill Gates can do it, why can't I? ”
Hearing Dong Ran's last words, Sun Ying chuckled: "You look very charming when you say this!" Although she only regarded Dong Ran's words as ordinary rhetoric, she had to admit that saying this sentence from the mouth of a young man who was worth as much as a mountain of gold had a fatal attraction to any woman.
Xu Shanshan knows Dong Ran much better than Sun Ying, and unlike Sun Ying, she can clearly feel that at that moment, the invisible confidence emanating from Dong Ran, as if Bill Gates is really an ordinary goal for him.
Regardless of whether the two believe it or not, Dong Ran only made a basic explanation: "Actually, I already have some eyebrows in my heart, but to improve it to be specific, I still need you professionals to give detailed opinions......"
"No problem." Xu Shanshan smiled slightly: "If you don't dislike me, I'm a shallow learner, I'll always help you." ”
"Shanshan is only a shallow learner, and I am confident that I am no worse than those so-called professional consultants in your prosperous world." Sun Ying patted her chest and took the information, under the black lace camisole shirt, her crisp breasts inadvertently revealed a charming ravine, which made people feel refreshed.