Xu Long originally wanted to stumble on Haoxuan, but he didn't expect to trap himself into it, which can be regarded as self-defeating. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Without Xu Long's troublemaking, plus the approval of the Capital State Administration of Radio, Film and Television and the rectification of the Shanghai Municipal Administration of Radio, Film and Television. Let "Myth" once again become a topic of discussion.

Haoxuan's methodical and calm handling of the whole matter made Qin Wenjie's evaluation of him a few points higher in his heart.

After the review was passed, "Mythology" also got the release permit, and then Longcheng Entertainment began to promote "Myth" nationwide.

Longcheng Entertainment has its own cinema cooperation channels, so the distributor is naturally Longcheng Entertainment. Qin Wenjie, as a shrewd businessman, is willing to spend 200 million yuan into the filming of "Myth". Naturally, I have to earn this money back from "Mythology". Therefore, the quality of box office performance is related to the level of income.

After a movie is filmed, the distributor begins to make pre-release preparations, and then sends a copy of the film to the theater chain that it cooperates with, and after the theater is released, the audience pays for the ticket to generate the box office.

The box office is the total amount of tickets sold for a movie, for example, a movie ticket is 50 yuan, then ten movie tickets are also Wu Baiyuan's movie box office.

But the most cheating thing is that the box office of this movie is divided between the theater, the distributor and the producer, not your producer alone.

In China, the current sharing ratio of distributors, producers, and cinema operators is 18:27:55, that is to say, if a movie generates a box office of 100 million, 55% of the box office revenue is owned by the cinema. Cinemas provided the equipment and venues for film screenings, and took more than half of the box office revenue.

Coupled with the advertising expenses of the early publicity, there is no money left.

So if this "Myth" wants to recover its costs, then it really has to create a box office myth, otherwise Longcheng Entertainment will lose money no matter how it is calculated.

This time, the producer and publisher of "Myth" are Longcheng Entertainment. Despite this, Longcheng Entertainment can get 45 percent of the box office. However, the pre-publicity expenses also need to be taken out by Longcheng Entertainment itself.

Although "Myth" was popular before it was broadcast, many fans have already stated that they will definitely go to the theater to watch "Myth" after its release. But the media is still skeptical about the box office. Doubts about whether "Myth" will be able to pull off a box office miracle.

And Qin Wenjie, the boss of Longcheng Entertainment, is not stingy in promoting "Myth", and he is 30 million yuan in advertising expenses.

Qin Wenjie's courage made the media a little speechless. A movie has not yet been released and has smashed into the cost of nearly 300 million, which is also the wealth of Longcheng Entertainment, if it is another company, it really doesn't have such a big deal.

Such a large investment naturally has good results. "Myth" has been continuously promoted since the beginning of filming. Now that the release is imminent, it is natural to double the publicity. And Qin Wenjie took out 30 million of real money to promote.

These 30 million have brought an overwhelming amount of advertising. Advertisements for "Myth" can be seen on the streets, buses, subways, and places where there are people in cities all over the country.

Go shopping, and the trailer and tidbits of Mythology are shown on the advertising screens of the iconic buildings on the street.

I went to take the bus, and the on-board TV of the bus played the MV clip of "Mythology".

Hao Xuan's song "Myth" is also played on the streets and alleys.

There seem to be two words suddenly squeezed into people's lives, and that is mythology. For a while, "Mythology" became a common topic of discussion after dinner.

"What do you think about the filming of "Myth"? Now there are ads for Mythology everywhere! ”

"You'll find out when it's released, anyway, I can't wait. The boss's production must be a high-quality product! ”

"That's right, the boss's songs, novels, and comics are all so good! The movie won't be bad. When it was released, I took my whole family to cheer on the boss. ”

On the homepage of Longcheng Entertainment's official website, Shanghai Satellite TV and Mango Satellite TV, which have a very good relationship with Longcheng International, both inserted the promotional video of "Myth" during the prime time of the evening file.

The main creative personnel of Haoxuan and Deng Chao carried out publicity in nearly 28 major cities across the country.

The publicity of Longcheng Entertainment has shocked the reporters of major media. Many people shouted that Qin Wenjie and Haoxuan's heads were in water. Many media have come to a conclusion after calculation: if the box office of "Myth" does not reach more than 650 million, then Longcheng Entertainment will lose money.

Although the box office of 650 million is also in China, if Haoxuan's Virgo can reach this data, then he can definitely rank first in the box office of domestic director Virgo. The current top of the list is Deng Chao's "Breakup Master", with a total box office of 630 million. But knowing that the breakup master of the Deng Dynasty invested only one-tenth of "Myth". Deng Chao's "Breakup Master" has always been a situation that has not been well received in China, but this does not prevent Deng Chao from creating a record of films.

Hao Xuan and Deng Chao will be welcomed by a large number of fans every time they go to a city. And Haoxuan is also very polite to the fans, without a little arrogance. Fans want autographs and group photos, and they will be satisfied one by one.

However, Haoxuan and Deng Chao, the two male gods, have been promoted all the way, and they don't know how many fans have kissed them. Even the media is ridiculing them with this. laughed at the infinite charm of Haoxuan and Deng Chao, both men and women.

Why, because it was a beautiful woman who kissed Haoxuan at the first stop. And it was the beautiful woman's boyfriend who forcibly kissed Deng Chao. Thanks to Deng Chao's quick reaction, otherwise Deng Chao would have been kissed on the lips. Then the media won't know what to advertise. Deng Chao himself couldn't cry or laugh. And if you let Niangniang know, it is estimated that Deng Chao will not want to go to bed in the future, hehe,. Of course, this incident has also become a joke for Hao Xuan to make fun of Deng Chao.

Haoxuan and Deng Chao returned to Shanghai after nearly a month of nationwide propaganda tour, and at this time, "Myth" was already known to everyone in China. Everyone is looking forward to the early arrival of the release time.

After the promotion, the movie will be released immediately. Traditionally, a movie premiere is held before it is released. So Haoxuan, they also began to prepare.

PS: Today's first update. (To be continued.) )